Social Media:What Students Need to
Know
Kerry Rego Consulting
"Technology takes on the values and intentions of its
users." - Alec J. Ross, Sec of State Hillary Clinton's Chief Innovation Advisor
Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Social Media, A Definition:
Wikipedia
•Facebook 800m users
•Twitter 100m users •YouTube 4b+ views/day
•LinkedIn 120m users
•Google+ 40m users
Why is Social Media Important?
1. Facebook 503b2. Google 272b
22. Wikimedia 5.6b28. CBS Interactive 4.1b
32. Twitter 3.4b33. ESPN 3.3B
Page Views Per Month
Source: Comscore Sept 2011
Where Do You Start?
•Goal• Tools, Research• Routine• Measure• Adjust• Persist
7 C’s of Social Media
• Communication (public relations)• Cause support (philanthropy)• Contests (game metric)• Collaboration (thought leadership)• Connecting others (networking)• Customer service (listening)• Community building (loyalty)
*Dose of Digital concept
GOAL
Reputation Management
• NOTHING IS PRIVATE
• Get a web presence & domain
• Start writing about you
• Set up LinkedIn account
• Set up Google Alerts
My site resources: http://bit.ly/krcrepmng
Honesty
• There is no real education for Social Media. I’m working on it.
• It’s never been harder to get a job.
• Technology is about the only bright spot in the economy.
• Get digital skills whatever you do!
THANK YOU!Kerry Rego Consulting
707.548.9823KerryRegoConsulting.com
Facebook.com/KerryRegoConsulting
Twitter @kregobiz