1. Be a Social Media Rock Star and get REAL ROI (yes, it IS
possible!) www.SOCIALVENTION.com
2. Then
3. Every biz owner CAN build their bottom line through social
media strategy. ~ Cindy Morrison
4. Todays customer doesnt buy what you SELL... They buy who you
ARE!
5. Why Social Media? 36% TRUST advertising, but... 81% TRUST
referrals/recommendations ~ Constant Contact
6. HOPE is *NOT* a strategy!
7. Strategy *Goals / Measurement *Content *Platforms *Good
& Bad
8. Biz Goals Fan Base = Distribution
9. Sales Funnel
10. Homework Sales Funnel Biz Goals Market
11. 80 / 20 Rule
12. Content is KING
13. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook
Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4
a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
14. Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall
Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~
Assign Tasks (Hootsuite.com)
15. 90% DONT Come Back Value! Value! Value!
16. Value #1 Information
17. Value #2 Monetary
18. What To Post ~ Consistent with brand ~ Relevant NON-SALES
content ~ Thought provoking questions ~ Visual ~ Cross promotions ~
Customer loyalty/appreciation ~ Strategically promoted posts
19. Strategically Stalking w/ Excellence ~ Collaborators ~
Competitors ~ Customers ~ Mentors ~ Media
20. Create #Buzz!
21. Customer Service
22. Your Go To Platforms! Theyre Not Created EQUAL
www.SOCIALVENTION.com
23. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn
~ Board Room Pinterest ~ Bulletin Board
24. Be where your customers are! ~ Most frequently checked
website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION
likes & comments
25. Engagement
26. Hyperlink & Apps
27. Its NOT LogoBook!
28. Promoted Post
29. Socialvention Case Study
30. 18 Day Contest 1k Likes
31. $30 Promoted Post
32. Socialvention Strategy Paid & Organic
33. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93
Qualified
34. Twitter ~ Cocktail Party
35. ~ What are people saying about your brand ~ Check the
competition ~ Find potential customers & collaborators ~
Connect with media
36. @UserName @TVNewsGal vs @CindyWMorrison
37. #Topic #SparkandHustle & #SOCIALVENTION
38. Search.Twitter.com #HR #PR #SocialMedia #Obama
#Socialvention
39. Reach the Media
40. LinkedIn ~ Board Room
41. Company Profile
42. LinkedIn Add Contacts
43. LinkedIn Join Groups
44. Pinterest ~ Bulletin Board 80% Women
45. Pinterest Boards
46. Instagram 4 billion uploads since Instagram started!
Source: The Realtime Report
47. Reason For Pics Branding Expertise Create Emotion Make a
Connection Get attention
48. Branding
49. Be An Expert
50. Create Emotion
51. Make a Connection
52. Get Attention
53. Memes
54. Create Memes
55. Use Pic as Facebook Ad 20% or less text
56. 20% Grid Tool http://facebook.com/ad/tool
s/text_overlay
57. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website
after Google ~ 4 Billion Hours Watched EACH MONTH If YouTube were a
country... It would be the THIRD LARGEST after China &
India
58. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~
Charity causes ~ Channel customer desires
59. Be An Expert
60. ROI Is There Such A Thing? www.SOCIALVENTION.com
61. Measure *bitly *Facebook Insights *Sprout Social *Tweet
Reach
62. Links Matter
63. Facebook Insights
64. Check All Platforms
65. Whats the Reach?
66. When Bad Things Happen! www.SOCIALVENTION.com
67. When Bad Things Happen
68. When to respond? ~ Make amends ~ Review develops legs ~
Missing facts ~ Angry w/ you, not just life ~ Someone is offended
for you
69. FREEBIES!! [email protected] ~ Facebook Moderation
Block List ~ Apps ~ 8 WEEK FREE E-COURSE
70. For more Social Media training and support, visit
www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter -
@CindyWMorrison YouTube.com/CindyWMorrison
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