Public Speaking and Communication.Product Presentation Pitch
Robbie Marshall
Hannes Glaeser
Rawiah Khoweiss
Lauren Walshe
meet Amy…
Amy lives..
and studies at..
she is addicted to..
It’s hard to find adequate locations
to pursue my studies. University
libraries are packed during the day
and group tasks are difficult when
people live far away from each other.
Additionally, most study locations do
not offer a great study atmosphere
and provide for example delicious
coffee.
“
“
Introduction of
University Students as the Target Audience
• Need for facilities to engage:
a) Quiet studies
b) Group discussions
• enjoy delicious coffee
• Premium service
• Membership system
Study with a del ic ious Starbucks coffee in your hand.
• Single study stations
• Group meeting rooms
• PC‐Stations
• laptops for hire
• discount on products
• Free Wi‐fi
• Comfortable chairs
Possible Floorplan
Two options
15 cafés in CBD Selected university campuses
starbucks studies app
• Personal profile
• book PC’s and laptops on the go
• Find study cafés via Google Maps
• Collect valuable account points
via Foursquare and Places
This awesome establishment
will give me the opportunity to
meet my friends for group
studying, in a great atmosphere,
with plenty of room and tables to
work on.
Also I can enjoy my beloved
starbucks coffee.
“
“
The l oya l ty systemEarn points every time you enter
the Centre, by scanning the card
at the doors
Receive attractive discounts
Gain access to computers and
the printing station
Membership system
Basic package:
• casual user• Access to study rooms• WiFi‐Access• 10% coffee discount
$20 a year
Premium package:
• constant user• Access to study rooms• WiFi‐Access• 15% coffee discount• Bonus gifts• Preferred in booking• Additional learning
materials
$40 a year
Amy benefits by trading
col lec ted points for off ic ia l
merchandise material .
The Rules1. No speaking in the Quiet Study Room
2. Members must behave appropriately at all times
3. Please put your rubbish in the bins provided
4. Make sure to take all your belongings such as
laptops/books etc
5. Booking PCs can be done online at
www.starbucks.com/studystations/bookings
c o l l e c t e d r e a c t i o n s
“Such an environment is highly conductive
to learning and general relaxation”
“Free wi-fi means being able to do research and
keep in touch with colleagues while studying,
cheap coffee for students is also enticing”
This makes studying actually a quite enjoyable thing
&