Stepping out … of your marketing COMFORT ZONE
by Wayne CaswellModern Health Talk
COMFORT ZONESafe
Secure
Familiar
Predictable
Competent
CHALLENGE ZONE
Unknown
Risky
UnexpectedRetreat
Confidence
Fulfilling
Limitless
Breakthrough
COMFORT ZONE
DANGER ZONE
CHALLENGE ZONE
COMFORT ZONE
Significant and RealRisk
Overwhelming Odds
AgainstDaunting Opposition
$34 BillionGovernorLt. Governor
All 9 JusticesAll but 5 Reps
Like Nemo, I gained confidence and skills, but …
… I’m still in & out of my COMFORT ZONE
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ACCESSIBLE DESIGNStair Lifts & Pool Lifts
UNIVERSAL DESIGNZero-Step Entry for: • Rolling Suitcases, • Baby Strollers, • Dollies … and• Wheelchairs
Accessible entry
KITCHEN DESIGN• Pull-outs• Knee Space• Lever Handles
Mobility – ability to move in and around the kitchen, gross/fine motor skills
KITCHEN DESIGN• Adjustable Counter
Height•Motion-activated Soap
Dispensers• Self-stirring Pots•Mirrors to see in Pots
Knee Space
Zero-Step Shower with Grab Bars, Seat and Handheld Showerhead
Lever Handles
Secured Rug
Lever Handle
Grab Bar
BATHROOM DESIGN
Old for a Day?
MIT’s AGNES (Age Gain Now Empathy
Suit) simulates being 74,
promotes Universal Design
Wireless Motion & Occupancy Sensor
Magnetic contact sensorFish Feeder
Multi-Light Dimmer wireless remote
Programmable Thermostat
Home Control & Automation
Smartphones & Tabletsas Health Gateways High-tech Toilets
and Much More
THANK YOUWayne Caswell