THE ROLE OF DESIGN IN
RESEARCH AND THE ROLE OF RESEARCH IN
DESIGN
Soumya Alva Anne LaFond
Core Group Spring
Meeting 2015
Impact of public health programs Did the intervention work? What was the effect on the target group?
Performance evaluation To improve the quality of the program
Other questions How or why did the intervention work? Implementation research Operations research
Research and Evaluation in Public Health Programs
Input of the end user in program design and planning
Continuous process of iteration and program adaptation
Pivot or change in design
Programs using Human Centered Design are Different
Evaluation is challenging
How have things changed during the life of the project?
Attribution: What is the impact of the intervention?
Is the Theory of Change valid? What is the value/effect of design? Is the project different because of the
application of HCD?
Evaluation Questions to be Answered in HCD Programs
Document how design thinking approaches were applied at different stages of the project
Document the effect of applying design thinking techniques
What are the supporting factors and barriers to success? What was the role of design thinking?
Additional Analyses to be Conducted in HCD Programs
Example: CARE COMMUNITY HUB (CCH) & the “CHN on the Go” Mobile App in Ghana
Where: 5 districts in Great Accra and Volta Regions, Ghana The hypothesis: community health
nurse motivation and job satisfaction can be improved through development and deployment of a mobile suite of tools (CHN on the GO mobile app) Partners: Concern Worldwide, JSI,
Grameen Foundation, and ILC Africa
Care Community Hub (CCH)
Includes the perspective of Community Health Nurses and Supervisors in designing the mobile app Ongoing process of obtaining and
incorporating feedback from users (CHNs and Supervisors) to modify modules and content of the mobile app
The Use of HCD in CCH
Answer questions relevant to public health programs in general Answer questions on the role of HCD
for example… Empathy Problem definition with user needs User buy-in and sense of ownership Pace of uptake of the intervention
Evaluating CCH in the Context of Design
Multiple data collection methods Baseline data collection Endline data collection Performance monitoring Ongoing Process documentation Interviews with end users involved in the design
process Interviews with other program end users Interviews with program implementers Interviews with clients/community members
Mixed Method Approach: Triangulation of Data