Strengthening Your Web Site’s Presence through an Integrated
Marketing Plan
Mike [email protected]
facebook.com/MikeADuncantwit ter.com/MikeADuncan
Sage Island CEO
Amazon.com Conversion Experts
• 2009 Sales of $24.51B (+28%)• 275M visitors/mo (56.5m unique)• Converts 9.6%• Avg. Sale $170
Traffic Comes from:• Search Engines (32%)• New Shoppers (30%)• Return Shoppers (70%)
Know your Customer
Speak your Customers Language
Keyword ResearchHave a Strategy, Careful keyword selection is the heart of any campaign!
Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers.
www.keyworddiscovery.comwww.wordtracker.com
Google Adwords Keyword Toolwww.seobook.comwww.seomoz.org
Drive Traffic to your Store
SEO On-Page Optimization
• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• User friendly and search engine friendly site.
Ranking factors:www.seomoz.org/article/search-ranking-factorswww.vaughns-1-pagers.com/internet/google-ranking-factors.htm
Meta Data<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE>
<META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!">
<META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">
Mike Duncan’s Best Practicesh"p://www.sageisland.com/SEO-‐best.pdf
Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/
Bing (MSN) WebMaster Tools - www.bing.com/webmasters
Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com
Create a Sitemapwww.gsitecrawler.com
Do you have a Robots.txt file?www.yourdomain.com/robots.txt
User-agent: * Disallow: /my-dirty-photos
Sitemap: http://www.domain.com/sitemap.xml
SEO OFF-Page Optimization
Link Building
Jan 25, 2007
Quality/Quantity external links is what you are after!
What is a Quality link?Answer:
Good Google Page Rank (3+)Relevant
www.websitegrader.com
How does your site rank in SEO?
Paid Search
Shopping Networks
Company Blogging
Social Networking
Customer Service
Track Everything!
Mike [email protected]
facebook.com/MikeADuncantwit ter.com/MikeADuncan
Search Engine Optimization – Kristopher JonesGet to the top on Google – David VineyLanding Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
Questions?
slideshare .net/sageisland
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