Stumble

Stumble Upon: The Secret Social Medium

Lydia Wallbaum

Gee, what’s that?

discovery engine customized content user-rated

Audience?

The top 3 stumbled items of 2009: 99 Things You Should Have Seen On The Internet

(471K Stumbles) Life Summarized in 4 Bottles (439K Stumbles) 14 Rare Color Photos From the FSA-OWI (341K

Stumbles)

Benefits of Stumbling

Exposure to new audiences Lends credibility to your content Only the most innovative and unique content gets

stumbled upon Easy to make things “go viral”

Cons to Stumbling

Huge time waster Have to “luck” into great content Difficult to control since it’s user rated Weak with interaction