Stumble Rocks!

Tim Nash timnash.co.ukWarning this presentation contains language not suitable for minors or people with heart conditions

tnash.stumbleupon.com

What is StumbleUpon?

A Toolbar

A Website

A Game?

An Addiction

A Marketing Tool?

StumbleUpon Toolbar

Stumble sites through it!

Thumb up or Down pages

Send people pages

Write Reviews

Report Sites

StumbleUpon as a search tool?

Stumble through sites or tags

Stumble Reviews in search engines

Are these useful?

StumbleUpon website...

Your Profile, Tag pages

Reviews without the toolbar

Pimp that profile

Addiction

It's addictive

It's fast....

Very fast

A Game or a Tool

Purity vs practicality...

People are using StumbleUpon to find great content.

People use StumbleUpon because they are:

Bored

Addicted

Meant to be writing that report

Do trolls exist?

Do you trust a herd?

This aint going to be pretty...

But its not just sites...

Even Nokia falls foul....

Stumble Marketing

Spam and you burn

StumbleUpon offers a legitimate marketing method.

Most trolls are pro members and do not see sponsored ads

Sponsored Ads give you much more information

Can you sell to Stumblers... Yes but you can't sell crap!

Hey Tim where's the stats....

On an average there are 250 referral per thumb up.
But...
1 Thumb does not equal 250 visitors

For every 4 positive thumbs up is a negative thumbs down :(

In terms of traffic thumbs down to up ratio is not 1:1

Females are 4x more Likely to vote a story up

Twice as likely to review

and have 1.6x more friends then males

A female avatar with skimpy clothes....

has on average 4x number of friends.

Nearly all of these friends are males under 30

Someone thumbing down a page is more likely to comment...

You probably won't like it!

There is some truth in the SEO spam complaints

SEO and marketing pages in the Web Development tag were up by 30% on random stumbles between Jan-Aug 2008

From the Venture Skills Global Stumble Survey

When surveyed 74% of people asked would click on a stumbled link in a search engine in preference to a non stumbled link.

When surveyed 51% replied No to Does StumbleUpon show Sponsored or paid pages?

Of those using Twitter and StumbleUpon when asked
Do you twitter requests to stumble your site?
82% said yes, 12% Said they did not have a site.

When asked Is StumbleUpon addictive? 89% said yes.

When the question was modified to Are you addicted to StumbleUpon
91% said....

Yes

tnash.stumbleupon.com