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SUMMER TRAINING
REPORT
PRESENTATION
ON
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Flowofpresentation
Industry Profile
Company profile
SWOT Analysis
Research Methodology
Comparative Conclusions
Limitations ofStudy
Learnings
Recommendations & Suggestions
Annexure
Bibliography
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INDUSTRY PROFILE
Market Oriented Reforms in 1991 became the turning point in the history
ofequity market in India
The Reforms empowered SEBI and made an openingforFIIs in the
Indian economy.
NSE formed in 1994 first introduced a fully automated screen based
trading tofacilitate investors all across India
This service was called as NEAT - NATIONAL EXCHANGE FOR
AUTOMATED TRADING.
In India two prominent Stock exchanges are :
BOMBAY STOCK EXCHANGE , MUMBAI (BSE)
NATIONAL STOCK EXCHANGE, MUMBAI (NSE)
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COMPANY PROFILE
Established in March 1994
Promoted by Ranbaxy Laboratories Ltd.
A financial product & Services Provider Company
Offers wide variety of services viz, Equities , Commodities ,
Insurance,Broking,Investment Banking etc.
Religare Retail Network established at 1217 locations across 392 cities
and towns.
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PRODUCT & SERVICES
Equity BSE, NSE, F&O,
Commodity & Derivative Market MCX and NCDEX
IPO
MutualFund
Insurance
Research Service & Other Value Added Services
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Pharmaceuticals Health Care IT Financial
Group Overview
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AN OVERVIEW OF ONLINE TRADING
Trading is the collective term to indicate all process associated with buying
and sellingofequities
Online Trading uses Internet governed softwares forfacilitating trading across
length & breadth ofthe country
Participants in online trading includes small individual stock investors tolarge
hedge fund investors who can be based anywhere
An essential element ofOnline trading is the application called TRADER
WORKSTATION.
A Traderworkstation is the terminalfromwhich members access the Trading
System
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ELEMENTS OF A TRADING SYSTEM
A tradingworkstation screen ofa tradingmemberworkstation is divided in followingwindows
Title Bar
Tool Bar
Ticketer Window
Market Watch Window
Online Index and Index Enquiry
Inquiry Window
Snap Quote
Order/Trade Window
Systems message window
Supplementary Menu
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KNOWLEDGE FILE
The Security Markets are regulated by Securities and Exchange Board ofIndia(SEBI) established in 1992
TWO TYPES PF SECURITY MARKETS:
- PRIMARY MARKETS: for tradingofInitial Public Offerings (IPO)
- SECONDARY MARKETS: It is the financialmarket for tradingofSecurities
that have already been issued in an initial private or Public offering
BSE is the oldest Stock exchange in ASIA and its sensitivity index is trackedworldwide
NSE is Indias first debt market and was set up in 1993
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SWOT ANALYSIS
Strengths
Brokerage is least
ODIN Software approved by
SEBI is used
Top quality research analysis
given
Weakness
Low account limit : 5 day
limit for holding share
payment
Opportunities
Service based market
Threats
Government policy
Market fluctuation
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RESEARCH METHODOLOGY
The Research methodology adopted during the summer internship comprisedoffollowing steps :
Defining the problem and the research objective
Developing the research plan
Sources and Collection ofdata
Analyze the collected information
Report research findings
Recommendations & Suggestions
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Project Title
A Study On Equity Market and Comparative
Analysis ofBrokerage firms in terms ofcustomer
satisfaction
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RESEARCH OBJECTIVES
To study the various features ofequity market.
To study the criterion ofdifferent companies foropening d-mat & trading
accounts.
To study all kinds offinancial services provided by Religare to its clients.
Tomake a comparative analysis ofthe client services ofdifferent companies.
To study the satisfaction levelofthe existing clients ofReligare.
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RESEARCH PLAN
The various steps in formulation ofa research plan are as follows :
A Study of various types ofclient services provided by Religare
Use ofprimary and Secondary data tofacilitate comparative study between
Religare and Its competitors
A Careful analysis ofthe data obtained
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SOURCES AND DATA COLLECTION
Questionnaire was framed for collection ofprimary data
questionnaire.doc
Survey was conducted for 100 respondents Existing clients of
Religare
Respondents were asked tofill questionnaires about theiropinions on
the services provided by Religare
Sources ofSecondary data Journals , Magazines , Stock Market
reviews , Company websites
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Analysis ofContent
Various kinds ofclient services provided by different brokerage
companies alongwith their account opening procedures
Comparative Analysis ofdifferent parameters among the companies
Satisfaction Levelofexisting clients ofReligare
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RESEARCH FINDINGS
ONLINE VS OFFLINE TRADING
INTERPRETATION OF THE GRAPH
Out ofthe 100 respondents, 80 trade online & 20 trade offline.
1 2
Series180 20
80
20
ONLINE V/S OFFLINE TRADING
1 2
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ACCOUNT OPENING CHARGES
Among the various companies whose data has been collected , the account
opening charges ofShare khan are the highest followed by ICICI Direct and
Religare, India bulls have the same account opening charges for their basic
product
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INTERDAY BROKERAGE
INTERPRETATION OF THE GRAPH
Intra day brokerage of ICICI direct stands highest at .05%.
Intra day brokerage ofReligare stands lowest at .02%.
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DELIVERY BROKERAGE
INTERPRETATION OF THE GRAPH
Delivery brokerage ofICICI direct stands highest at .75%.
Delivery brokerage ofReligare stands lowest at .30%.
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MINIMUM BALANCE IN TRADING
ACCOUNT
INTERPRETATION OF THE GRAPH
It is mandatory for ICICI direct customers to have minimumofRs. 5000in their account where as there is no such obligation in Religare &other companies taken under study.
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
IN RUPEES
RELIGARE SHAREKHAN ICICI DIRECT INDIA BULLS
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ACCOUNT OPENING CHARGES
INTERPRETATION OF THE GRAPH
Share khan has kept Rs.500 charges to access the account.
There is no such system at Religare , however, there is an addendumwhich is
to be signed at the time ofaccount opening in case ofonline trading.
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EXPOSURE
INTERPRETATION OF THE GRAPH
Religare is providingmaximum exposure to its clients i.e., 10 times in intraday.
Sharekhan providing exposure in intraday which is the least among the
companies under study.
0
1
2
3
4
5
6
7
8
9
10
NO. OF TIMES
RELIGARE SHAREKHAN ICICI DIRECT INDIA BULLS
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ANNUAL MAINTENANCE CHARGES
INTERPRETATION OF THE GRAPH
Among the companies under study, Religare has minimum account maintaining charges
ofRs 250 annually whereas India bulls has Rs 300 which is taken after 2nd yearof
account opening.
ICICI direct has highest account maintenance charges ofRs 500 taken annually.
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Share khan direct has fixed Rs 500 as mandatory for accessing its
account for its customers whereas there is no such obligation in other
companies like Religare.
ICICI direct has fixed Rs 5000 as minimum balance in trading account
while its not required in other companies like Religare.
Religare is pr oviding maximum exposure to its clients i.e., 10 times in
intraday & two times at delivery.
Religare has minimum account maintaining charges of Rs.250 whileICICI direct has maximum ofRs.500.
Contd
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CLIENT SATISFACTION LEVEL AT RELIGARE
Satisfaction levelofthe existing clients ofReligare depends on the following
parameters :
Service effectiveness
Handling queries
Product diversity
Relation with customer
Employee behavior
Technical expertise ofemployees
Employee dedication & motivation
Company image
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FINDINGS
INTERPRETATION OF THE GRAPH
Product knowledge ofemployees - 8
Employee behavior - 10
Technical expertise ofemployees - 8
Employee dedication - 8
Employee motivation - 7 Contd
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Contd
Respondents have given following points (out of10) as per their satisfaction with the company on following parameters
Company image 10
Marketing strategies adopted by the co. - 5
Sales force - 6
Facilities provided by the co. - 7
Promotional activities undertaken by the co. - 4 Contd
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Contd
Out of100 respondents, 70 are satisfied with the services provided by Religare
& 29 are convinced i.e., they find the services ofReligare good.
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AdditionalFeatures required in Online Share
Trading
80 out of100 respondents demanded proper assistance ofRelationship
managerfrom time to time.
20 out of100 respondents wanted cash based share trading by the company.
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LEARNINGS
Summer training is forlearning purpose and we are on the learning phase.This 40 days summer training gives me a kind of confidence which I had
not been ever. I have improved on my selling skills, marketing skills, query
solving skills.
How to make New BDRs (Business Development Resource)
All types ofBack office work.
How to give trade conformation to client.
How to take trade orders and trade for clients.
How to operate terminal trading software.
How to install and operate online trading software.
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Recommendations & Suggestions
RMs should take more interest in handling clients queries
Cash based trading can fetch more customers to the company
Efforts should done to improve sales force
More emphasis should be given on publicity ofthe company
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