Implementing SustainabilityLessons from AkzoNobel
Hans van Haarst
Annual Conference for Central Government
October 13, 2010
AkzoNobel Overview01
AkzoNobel in brief
• The world’s largest paint and coatings company and a world leading chemicals producer
• Committed to delivering Tomorrow’s Answers Today
• Global Fortune 500 company
• For five consecutive years listed as one of the leaders of the Dow Jones Sustainability Indexes (Chemical sector)
Values
• Focusing on our customers’ future first
• Embracing entrepreneurial thinking
• Developing the talents of our people
• The courage and curiosity to question
• Integrity and responsibility in our actions
3Implementing Sustainability Lessons from AkzoNobel | AkzoNobel Overview
Sustainability is integrated in everything we do
We have set ambitious sustainability targets:• Remain in the top three in the Dow Jones Sustainability Indexes • Reduce our total recordable injury rate* to 2• Deliver a step change in people development
We focus on long-term performance. By 2015 our ambition is:• That Eco-premium** products will make up 30 percent of sales• To reduce our cradle-to-gate carbon footprint with 10 percent• To achieve sustainable fresh water use on all our sites
We have linked remuneration to these targets and ambitions:• Our executive bonuses are linked to performance in the leading
sustainability index (DJSI)
* Total recordable injury rate refers to amount of incidents per million hours worked ** Higher eco-efficiency than main competitive product
4Implementing Sustainability Lessons from AkzoNobel | AkzoNobel Overview
Sustainability in AkzoNobel02
The sustainability building blocks
Invent (tomorrow)Integrate sustainable
value propositions
Manage (today)Include
sustainability in all aspects of
the value chain
Improve (yesterday) Continue to comply and
ensure a license to operate
R&D Manu-
facturingSourcing
Salesand
marketing
Market research
Investment decisions
Level of development
Environmental Economic Social
Requiredeco-analysis
Supportivesupplier visits
Carbon andwater policies
Eco-premium
Code of Conduct
Stretchedsafety targets
Aspect of sustainability (linked to DJSI)
Examples
Leadershiptraining
ProductStewardship
Operational Eco-Efficiency
6Implementing Sustainability Lessons from AkzoNobel | Sustainability in AkzoNobel
World class purchasing
Supportive supplier visits
7Implementing Sustainability Lessons from AkzoNobel | Sustainability in AkzoNobel
Carbon policy
kg C
O2 p
er k
g p
rod
uct
Source: Sustainability Council June 18th 2008
Extraction Salt Chlor-Alkali Transportation Application Use
Suppliers AkzoNobel’s operation Customers
8Implementing Sustainability Lessons from AkzoNobel | Sustainability in AkzoNobel
An innovative, low solvent product portfolio
VOC’s
9Implementing Sustainability Lessons from AkzoNobel | Sustainability in AkzoNobel
Waste
Zero waste via operational efficiency
10Implementing Sustainability Lessons from AkzoNobel | Sustainability in AkzoNobel
People Development
Developing the talents of our people: advanced leadership programs
11Implementing Sustainability Lessons from AkzoNobel | Sustainability in AkzoNobel
03 How to Successfully Implement? 5 Lessons
12
1 - Sustainability is not a department
13
• It needs to be part of the DNA of your people
• All functions in the company need to contribute
• Integrate it at work, at home and in social life
• Link to compensation
• Facilitate through small expertise and knowledge centres
Implementing Sustainability Lessons from AkzoNobel | 5 Lessons
2 - Make the data visible
14Implementing Sustainability Lessons from AkzoNobel | 5 Lessons
3 - Walk the talk….and talk the walk
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4 - It is the right thing to do
You
=
AkzoNobel
Sustainability has a strong business case
Sustainability
16Implementing Sustainability Lessons from AkzoNobel | 5 Lessons
5 – Put innovation and collaboration high on the agenda
17
• Step 1: Use existing knowledge and concepts from within your company
• Step 2: Find and implement existing knowledge and concepts in other industries
•Step 3: Research and collaborate to address longer term un-met needs and issues
Implementing Sustainability Lessons from AkzoNobel | 5 Lessons
Implementing SustainabilityLessons from AkzoNobel
Hans van Haarst
Annual Conference for Central Government
October 13, 2010