Swipe, dip or tap?Designing trustworthy mobile payment experiences

Skip Allums PayPal, O’Reilly

@skippr

Skip Allums

DesigningMobile PaymentExperiencesPRINCIPLES AND BEST PRACTICES FOR MOBILE COMMERCE

easier to understand? faster? safer? more inclusive?

How can we make money…

WANT DO NOT WANT

Skip Allums

DesigningMobile PaymentExperiencesPRINCIPLES AND BEST PRACTICES FOR MOBILE COMMERCE

New payment experiences must be convenient, meaningful & safe

Convenient = makes life easier & feels natural

Meaningful = sense of worth & understood value

Safe = unassailable security & financial privacy

A brief history of money

Olaus Magnus, History of the Nordic Peoples, On Trade Without Using Money, 1555

LESSON #1

Friction fuels innovation

textiles animal oilcattle

rope

sheep

metals garment

grain

Girsu (Iraq) 3300 AD

Coins, Song Dynasty 1130 AD

Coins, Song Dynasty 1130 AD

6000 BCBarter and commodity trade

7th CenturyLydian gold coins

12th CenturySong Dynasty paper bills

1717 Bank of England paper checks

, 1974

LESSON #2

Money is personal

pick up deodorant at the corner store

breakfast commute work lunch work commute dinner sleepread

breakfast commute lunch work commute dinner sleepreadwork

LESSON #3

Money works just fine already*

Accenture, 2015 North American Digital Payments Study

Average transaction times

Checks 64 s

EMV Cards 48.4 s

Debit Cards 44.4 s

Cash 28.5 s

Aite Group, Contactless payments, NFC in the US: Beyond Science Fiction. Jan 2008

We have to favor speed over spectacle

LESSON #3

Money works just fine already*

*results may vary

Global credit & debit card fraud in 2014

$16.31 BILLION

Nilson

LESSON #4

Security is more than just tech

Roger Pfund

LESSON #5

A transaction is a conversation

Mural by Desiderio Hernández Xochitiotzin, Tlaxcala City

Good UX fosters trust

Thanks.

@skippr #mobilepaymentux