Upload
insight-summit-series
View
118
Download
3
Embed Size (px)
DESCRIPTION
Presentation by Jonathan Badeen from Tinder at the Insight Summit Series: 2014 Digital Advertising + Marketing Summit
Citation preview
Swipe Right for FunJonathan @Badeen Co-founder
History
• App Store in August 2012
• Rise in Popularity in January 2013
• Play Store in July 2013
• From 4 to 30 employees
History
• App Store in August 2012
• Rise in Popularity in January 2013
• Play Store in July 2013
• From 4 to 30 employees
History
• App Store in August 2012
• Rise in Popularity in January 2013
• Play Store in July 2013
• From 4 to 30 employees
History
• App Store in August 2012
• Rise in Popularity in January 2013
• Play Store in July 2013
• From 4 to 30 employees
App
App
App
App
App
Ideology
• Simple Setup
• Build Trust
• Reduce Feelings of Rejection
• Reduce Unsolicited Noise
• Be Fun
Ideology
• Simple Setup
• Build Trust
• Reduce Feelings of Rejection
• Reduce Unsolicited Noise
• Be Fun
Ideology
• Simple Setup
• Build Trust
• Reduce Feelings of Rejection
• Reduce Unsolicited Noise
• Be Fun
Ideology
• Simple Setup
• Build Trust
• Reduce Feelings of Rejection
• Reduce Unsolicited Noise
• Be Fun
Ideology
• Simple Setup
• Build Trust
• Reduce Feelings of Rejection
• Reduce Unsolicited Noise
• Be Fun
Today
• 1 Billion Matches
• 10 million matches per day
• 800 million swipes per day
• Celebrity and Olympian users
• It’s a verb
Today
• 1 Billion Matches
• 10 million matches per day
• 800 million swipes per day
• Celebrity and Olympian users
• It’s a verb
Today
• 1 Billion Matches
• 10 million matches per day
• 800 million swipes per day
• Celebrity and Olympian users
• It’s a verb
Today
• 1 Billion Matches
• 10 million matches per day
• 800 million swipes per day
• Celebrity and Olympian users
• It’s a verb
Today
• 1 Billion Matches
• 10 million matches per day
• 800 million swipes per day
• Celebrity and Olympian users
• It’s a verb
What’s fun got to do with it?
Feelings of Desperation Embarrassment
Barriers for Tinder-like Services
How Tinder Achieved Funification
• Removing the usual chore of signing up
• Reducing decision making pressure
• Gamification
How Tinder Achieved Funification
• Removing the usual chore of signing up
• Reducing decision making pressure
• Gamification
How Tinder Achieved Funification
• Removing the usual chore of signing up
• Reducing decision making pressure
• Gamification
Gamify All the Things
• Design
• Tactile Response
• Transitions & Animations
• Language
Gamify All the Things
• Design
• Tactile Response
• Transitions & Animations
• Language
Gamify All the Things
• Design
• Tactile Response
• Transitions & Animations
• Language
Gamify All the Things
• Design
• Tactile Response
• Transitions & Animations
• Language
Gamify All the Things
• Design
• Tactile Response
• Transitions & Animations
• Language
Gamify All the Things
• Design
• Tactile Response
• Transitions & Animations
• Language
Congratulations!
It’s a Match!
Keep Playing
Credit: Rolf Glumsoe Nielsen
Surely it’s not all fun and games?
Hyperlocal
Universities Cities Nations
Swipe Right for FunJonathan @Badeen Co-founder