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Syllabus for the Executive Master‘s Program in

International Media Innovation Management (M.A.)

August 2013

English Version

Syllabus for the Executive Masters in International Media Innovation Management (M.A.), August 2013 2

Table of Contents

Module 1: Media Economics and Media Management 4

Module 2: Society 9

Module 3: Communication and Journalism 14

Module 4: Innovation Management 19

Module 5: Management Skills 24

Module 6: Master Thesis 29


This syllabus contains the module descriptions and specifies the requirements and procedures for the

fulfillment of assignments in the master’s degree course in International Media Innovation Management

(IMIM). This course of study is subject to the examination regulations and the study regulations of the

master’s degree course in International Media Innovation Management.


Module Title Module 1: Media Economics and Media Management

Module Courses • Course 1: Media Management (3 ECTS)

• Course 2: Media Convergence (3 ECTS)

• Course 3: Media Economics (3 ECTS)

• Comprehensive Elements (6 ECTS)

Content The Media Economics module provides sound knowledge of research

approaches, methods, and outcomes of scientific examination of the

international media industry. In addition to learning the fundamentals of

economics, students also focus on the all-important topic of

„digitalization, convergence, and innovation.“ Using case studies (case

study I), they will analyze, among other factors, the implications of

(media) technical innovations on the micro-and macroeconomic

requirements of a globalized TIME-Industry (including telecom,

Internet/IT, media and entertainment sectors). The in-class session

„Meet the Executive I“ sees experts from the field offering further

discussion and expansion on the various topics presented in the module.

Complementary, accompanying project work gives students the

opportunity to begin conceptualizing, realizing, and evaluating an

innovative, quality media product under real-life conditions, both in

terms of content and economic structure.

Learning Outcomes After completing this module, students will be able to:

1) Apply fundamental economic and media-economic knowledge

gained through case studies to their professional practice;

2) Identify and analyze the impact of new developments such as

digitalization and convergence, keeping in mind the respective

media-economic framework;

3) Link macroeconomic orientational knowledge with media-specific

expert knowledge on reorganized production processes and

organizational procedures in media companies and in the TIME-

Industry;

4) Connect and relate economic and media studies models, adapt them

as required, and apply them to media-based production,

consumption, and organization;

5) Create, analyze, and calculate new business models.

Methods • Individual Study

• Online Study

• In-Class Study

Prerequisites None (program entry requirements)

Number of ECTS 15 ECTS

Workload • Individual Study: 285 Hours

• Online Study: 30 Hours

• In-Class Study: 60 Hours

Module Use None

Frequency Biannually

Duration As a general rule: 5 months (7.5 days in class)


Course Title Course 1: Media Management

Content • Introduction to the essential concepts of media economics, media

markets, media concentrations, and international media economics

• Focusing on the impact of digitalization and convergence on

strategic markets and business processes

• Supply chain management and organizational structures

• TIME-Industries, convergent products

• Crossmedia business models (best practice)

Learning Outcomes After completing this course, students will be able to:

1) Summarize and classify the essential concepts of media

economics;

2) Analyze national and international media markets with reference

to key parameters;

3) Reflect on the impact of digitalization and convergence on

strategic markets and business processes;

4) Critically evaluate the potential of convergent products and

crossmedia business models in view of the latest international

developments in the media market;

5) Independently conduct and evaluate small-scale empirical

research projects, and interpret the generated data with regard to

theoretical insights.


• Online Study

• In-Class Study



Workload: Hours per Activity • Individual Study: 63,5 Hours


• In-Class Study: 7,5 Hours

Course Duration As a general rule: 8 weeks (1 day in class)

Examination Format -

In-Class Units ○ Seminar Media Management

Course Language English


Course Title Course 2: Media Convergence

Content • Financing and controlling

• The transformation of business processes in print, TV, the Internet,

and other new services

• Production schedules and workflow in print, TV, radio, and online

• Financing: revenue and expenditure in print, TV, radio, online;

planning and control

• Internal interfaces and their potentials

• Contact with the public: advertizing sales, sales organization,

marketing, market positioning


1) Evaluate the historical transformation of business processes in

different media sectors on both a macro- and microeconomic

level;

2) Forecast the implications of technical innovations (e.g.,

digitalization and convergence) and of cross- and trans-media

production schedules; understand and evaluate their possible

ramifications for business strategies, financing, and controlling

on a national and international scale, within the context of

existing production schedules;

3) Identify, against the backdrop of media-economic developments,

appropriate methods, benchmarks and best practice examples

that could later be used for further development of timely

business strategies in line with market conditions.


• Online Study

• In-Class Study



Workload • Individual Study: 63,5 Hours



Examination Format ○ Course Exam (one-and-a-half-hour written exam)

Course Duration As a general rule: 8 weeks (1 attendance day)

In-Class Units ○ Seminar Media Convergence



Course Title Course 3: Media Economics

Content • International Management and Crosscultural Strategies: cultural

differences and transnational processes in business.

• Cultural Awareness: increasing and honing target group awareness in

a globalized world.

• Globalization & International Media Innovation: global approaches

and strategies to navigate constant change.


1) Analyze and evaluate the TIME-Industry using methods and models

from the field of international management, with particular

consideration given to „cross cultural management“ approaches;

2) Investigate best practice examples for „crosscultural strategies“ and

conduct market studies;

3) Develop novel business models for globalized media using methods

of international media economics/„crosscultural strategies“;

4) Analyze, evaluate, and critically challenge the possibilities and

limitations of concepts from the field of international media

economics.


• Online Study

• In-Class Study






Examination Format ○ Course Exam (one-and-a-half-hour written exam)

Course Duration As a general rule: 8 weeks (2 days in class)

In-Class Units ○ Seminar Media Economics



Comprehensive Elements


• Online Study

• In-Class Study



Workload • Individual Study: 108 hours

• Online Study: 12 hours

• In-Class Study: 30 hours

Prüfungsformat Module Exam (15-minute presentation and 5 page project outline)

Module Use none


Duration 3,5 days in class

In-Class Units • Meet the Executive I

• Seminar Case Study I

• Seminar Project Innovation I

Language English


Module Title Module 2: Society

Module Courses • Course 1: Media Law (3 ECTS)

• Course 2: Media Politics (3 ECTS)

• Course 3: Media Ethics (3 ECTS)

• Comprehensive elements (6 ECTS)

Content During their course of study in the "Society" module, students will gain

an overview of the global media landscape and issues of media politics

that arise in a developing interdisciplinary TIME-Industry as a result of

concentration and diversification processes and problems of global

convergence and divergence. Media Law focuses on the fundamental

problems and legal bases of European and international media

regulation (including trademark and patent law, labour law). The module

also places great emphasis on ethical values in journalism/media and

media economics (ethical conduct in the interplay between economics,

politics, and society). Furthermore, a Case Study both explores and

applies the societal restructuring that has occurred in this digital age

through the media, where opportunities exist to participate in the actual

process of generating meaning (users become „prodUsers“).

As the courses are conducted in English, individualized Language

Training is an integral part of the master’s program. Students’

proficiency levels will be challenged from the outset. In-depth exercises

in professional terminology and business English as well as language

training in another language (e.g. Spanish, German), are individually

tailored depending on the participants’ requirements.


1) Classify and evaluate the development of the global media

landscape within the context of sociopolitical circumstances;

2) Analyze media-political, media-ethical, and media-economic issues

from various perspectives and critically challenge both national and

international developments with respect to key comparison

parameters;

3) Develop strategic plans that take into account national and

international legal frameworks;

4) Evaluate new developments from an ethical point of view and, with

an eye toward fundamental (socio) ethical principles, transfer them

into their own professional practice.


• Online Study

• In-Class Study






Module Use None


Duration As a general rule: 8 months (5.5 days in class) plus Language Course

(totalling 4 days)


Course Title Course 1: Media Law

Content • Freedom of the media and the parameters of professional conduct

• Freedom of communication

• Protection of personal privacy

• Responsibility of the media

• Contract law

• Liability law

• Copyright and related rights

• Exploitation rights, trademark and patent law

• Competition regulations

• European and international media regulation

• Legal Enforcement


1) Identify the legal foundations of European and international media

regulations and evaluate them with regard to media-ethical

principles;

2) Carry out strategic plans, innovation processes, and the

development of new business models while taking into

consideration national and international legal frameworks;

3) Skillfully describe the basic problems of media regulation and

critically challenge new innovations, reflecting upon the relevant

media law criteria and media-ethical criteria.


• Online Study

• In-Class Study



Workload: Hours per Activity • Individual Study: 50 Hours




Course Duration As a general rule: 8 weeks (1,5 days in class)

In-Class Unit ○ Seminar Media Law



Course Title Course 2: Media Politics

Content • The media landscapes in European countries

• Convergence and divergence problems

• Concentration and diversification processes

• Media concentration and media relations at the European level

• Media politics in the TIME-Industry and the European and

international media landscape

• The quality debate within the European context

• National identity and interculturality in journalism

• The challenges inherent in crossownership

• Current trends in international market development

• The standards of U.S. journalism

• The key global players (ownership, circulation, reach)

• Media-political issues in the age of virtual networking

• The parameters of investigative journalism

• Media freedom and censorship


1) Categorize national and global media innovations within a media-

political context;

2) Evaluate European and international media market conditions, as

well as identify the key companies and players;

3) Use practical examples to summarize and evaluate concentration

and diversification processes, as well as the difficulties of

convergence and divergence;

4) Forecast future media-political challenges;

5) Grasp and critically evaluate the media-political interests of

various players and interest groups.


• Online Study

• In-Class Study






Examination format -

Course Duration As a general rule: 12 weeks (1.5 days in class)

In-Class Units ○ Seminar Media Politics



Course Title Course 3: Media Ethics

Content • Ethical models of journalism in the interplay between economics,

politics, and society

• Addressing the problematic theory-practice gap, as well as key

aspects of both the ethics and quality discourse (reflective

knowledge)

• Theories and models of media ethics

• Central issues of managerial and business ethics

• Practically relevant dilemmas and their possible solutions

• Self regulation of the media (international comparison)

• Individual, professional, institutional, and public ethics

• Quality-theoretical debate (e.g. objectivity and proper balance)


1) Critically analyze the general framework, intentions, prospects,

and problem areas of journalistic and media-economic action;

understand and evaluate various innovations and developments;

2) Skillfully categorize theories and models of media ethics, from a

variety of different perspectives;

3) Develop potential approaches to solving dilemmas;

4) Act with motivation in management situations.


• Online Study

• In-Class Study






Examination format -

Course Duration As a general rule: 12 weeks (1 attendance day)

In-Class Units ○ Seminar Media Ethics





• Online Study

• In-Class Study






Prüfungsformat Module Exam (2-hour written exam and 5 page project outline)

Module Use none


Duration 1,5 days in class plus 4 days Language Course

In-Class Units • Seminar Case Study II

• Language Course I

Language English


Module Title Module 3: Communication and Journalism

Module Courses • Course 1: Communication & Journalism I (3 ECTS)

• Course 2: Communication & Journalism II (3 ECTS)

• Course 3: Communication & Journalism III (3 ECTS)

• Comprehensive elements (6 ECTS)

Content This module addresses the central issues of communication’s theory

and journalistic research. A key emphasis is placed on the findings and

positions of communication’s and media studies’ discourse, as well as

on studies into the impact of media, journalistic studies, communicator

research, and recipient research. Students acquire an in-depth

overview of research results from diverse media sectors, as well as of

the impact of digitalization and convergence on producing media

products and their quality management. In addition to carrying out

scientific analyses on the areas of activity in media, students also

broaden their own action perspectives: a case study and

comprehensive project work are designed to contribute to a

heightened awareness of problem areas and allow for practical

application of theoretical foundational and analytical competencies.


1) Summarize and classify the most important positions in

communications and media studies discourse, as well as those of

current journalistic concerns;

2) Critically reflect upon the professional role and the latest

developments in this field;

3) Apply qualitative and quantitative methods of empirical social

research to their own professional practice;

4) Recognize the interplay between the journalistic players and

media organizations/media companies, and transfer this into

guidelines for action;

5) Conceptualize, implement, and evaluate journalistic work projects

within the context of their media-specific requirements and

challenges (problem knowledge).


• Online Study

• In-Class Study






Module Use None


Duration As a general rule: 8 Months (8.5 days in class)


Course Title Course 1: Communication & Journalism I

Content • Communication theory and journalism

• Theoretical model approaches of mass communication

• Media and the construction of reality

• The key features of communication studies’ paradigms

• Journalistic concepts of the public

• Concepts of journalism’s function and democratic theory

• Cultural-theoretical notions of journalistic practice, working towards

convergence, and the consequences for quality

• Theory and practice of crossmedia production

• Global innovations and their ramifications: globalization, bi/tri-

media, media convergence


1) Classify and critically evaluate the fundamental difficulties of

communication theory and theoretical model approaches;

2) Use a variety of communication studies paradigms, analyze and

interpret media production and reception processes;

3) Understand and critically reflect upon the impact of new

innovations such as globalization, crossownership, digitalization,

media convergence, and cross- and transmedia production on the

field of journalism, plus derive a prospective course of action;

4) Explain media and journalistic communication processes in both

national and global contexts;

5) Apply concepts of democratictheory and communication studies

to journalistic practice and critically evaluate them.


• Online Study

• In-Class Study







Course Duration As a general rule: 8 Weeks (1,5 days in class)

In-Class Units ○ Seminar Communication & Journalism I



Course Title Course 2: Communication & Journalism II

Content • Communication theory and journalism: quality standards, and

processes in convergent content production

• The development, qualities, and problem areas of multimedia and

online journalism (interactivity, crossmediality, etc.)

• Newscasts, news, and newsroom: integrated work in the editorial

department

• Opportunities and main problems of hybrids: infotainment and

edutainment

• Quality in format generation: interactivity, automation, and

convergence

• Production scheduling, program scheduling (and marketing)


1) Apply extensive knowledge of concepts of communication theory

and media economics in their respective professional contexts;

2) Use a theoretical and practice-relevant approach, evaluate and

classify the evolution of various media with respect to their

specifications and potentials;

3) Classify various new journalistic forms in the context of

digitalization and cross- and transmediality, and avail of them in

their professional practices;

4) Use their extensive theoretical knowledge and capacity for

practice-relevant reflection to act competently and professionally

in key areas of application; in particular

5) Competently design and critically evaluate new media projects and

products using an informed approach that considers journalistic

quality standards and the outcomes of both recipient and market

research.


• Online Study

• In-Class Study



Workload ○ Individual Study: 45 Hours

○ Online Study: 19 Hours

○ In-Class Study: 11 Hours


Course Duration As a general rule: 8 Months (1.5 days in class)

In-Class Units ○ Seminar Communication & Journalism II



Course Title Course 3: Communication & Journalism III

Content • New production processes in journalism, the parameters of

convergence, prospective research on developing new business

models, and their impact on shareholders and stakeholders

• Technical foundations and user typologies

• Multimedia design and content design

• Content distribution and platform-independent application

strategies

• Navigation systems and usability tests

• The overlap between everyday culture, the economy, defining

mediums, and television

• Target groups, range of customers, customer differentiation,

specialization of programs

• Potential and limitations of interactivity, participation, program

codetermination – social TV

• The overlap of TV/ multimedia/print – new concepts

• Fragmentation of the program through digitalization

• Production planning, program planning, and marketing

• Trends and innovations (IP-TV, digitalization, etc.)


1) Position production technology and genre-specific innovations

regarding concepts of communication theory, mediaeconomics,

and democracy, and evaluate the implications of these

innovations;

2) Recognize the potential and limitations of moving image concepts

in convergent contexts;

3) Further develop and evaluate current innovation processes, in

addition to initiating, implementing and evaluating newly

developed innovation processes.


• Online Study

• In-Class Study






Examination Format ○ Course Exam (15-pace project work)

Course Duration As a general rule: 8 Weeks (2 days in class)

In-Class Units ○ Seminar Communication & Journalism III

Online Course Online -Seminar Communication & Journalism





• Online Study

• In-Class Study






Prüfungsformat Module Exam (two fifteen-minute presentations)

Module Use none


Duration 3,5 days in class

In-Class Units • Seminar Meet the Executive II

• Seminar Case Study III

• Seminar Project Innoivation II

Language English


Module Title Module 4: Innovation Management

Module Courses • Course 1: Innovation Management I (4 ECTS)

• Course 2: Innovation Management II (2,5 ECTS)

• Course 3: Innovation Management III (3,5 ECTS)

• Comprehensive Elements (5 ECTS)

Content This module follows the logical sequence of non-randomly initiated

innovation processes: strategy development, generating ideas,

prioritization of ideas, and innovation implementation. Thus,

innovation is addressed in a broader context, including looking at both

product and process development for the TIME-Industry, as well as its

respective impact on content development and content products (e.g.,

content for mobile devices). In addition, the module will examine both

strategic and operative management processes and their requisite

tools and skills (organizational theory, motivational theories, financing

concepts/business plans).

Comprehensive project works will be finalized for the purposes of

„project innovation“ – one of the primary focuses of the course – and,

if existing, presented to the „client“ and/or further developed for

research, evaluation, or analysis projects resulting in the eventual

Master Thesis.


1) Summarize and evaluate various innovation and management

research approaches and extrapolate their implications for media-

economic practice;

2) Bring their competencies in the fields of application and evaluation

to innovation and management processes, as well as strategically

plan and successfully implement innovation projects;

3) Use actual case scenarios and further develop their advanced

empirical knowledge about the methods, limits, and outcomes of

innovation management.


• Online Study

• In-Class Study




• Online Study: 50,5 Hours


Module Use None


Duration As a general rule: 6 months (9 days in class)


Course Title Course 1: Innovation Management I

Content • Innovation strategies of international TIME-Industries: differences

and similarities in production, process, and business model

development ) under convergent conditions;

• Driving forces of innovation: strategies to navigate „disruptive

technology“ (pioneering spirit, reverting to core competencies, „wait

and see,“ „trial and error,“ etc.);

• Idea generation and organizational concepts at the outset of

innovation processes: strategic guidance of creativity, teambuilding

concepts, creativity techniques and their application

• Case studies from various fields: innovative format development,

internet services, mobile phone TV, public projects/ Web 3.0,

organizational development (OD), the integration of new database

services, cooperative projects with, for instance, news agencies,

telecommunication companies, or the entertainment industry


1) Identify, analyze, and evaluate innovation strategies of the

international TIME-Industry;

2) Develop contextual corporate innovation strategies up to the stage

at which a decision can be made whether to go on with the

project;

3) Against the backdrop of the respective mediaeconomic demands,

apply methods and models to successfully instigate innovation

processes; thereby define and further develop objectives for

sustainable innovation projects and processes;

4) Bring organizational-strategic innovation concepts to their own

projects;

5) Deftly apply creative techniques;

6) Head teambuilding and processes of generating ideas in ways that

promote and stimulate creativity.


• Online Study

• In-Class Study




• Online Study: 2,5 Hours



Course Duration As a general rule: 6 months (3 days in class)

In-Class Units ○ Seminar Innovation Management I



Course Title Course 2: Innovation Management II

Content • Strategic and design processes

• Convergent product groups, workflows, and business processes

• Rating innovation: quantitative, economic, and qualitative models

and tools:

- Standards’ development

- Benchmarks

- Collaboration

- Financing and Controlling

- The parameters of market and target audience research

- Organizational development

- Overall mission statement development

- Concept generation, processing, and evaluation


1) Use appropriate methods, set benchmarks and quality standards

for innovation projects, and, taking the contextual framework into

consideration, adapt and apply them for their purposes;

2) Use quality standards, implement and, where possible, optimize

strategic and design processes in innovation management;

3) Evaluate the potential of market analyses and target audience

research as regards innovative product development, and

effectively use market research and audience research tools;

4) Analyze, prioritize, and substantiate innovation ideas and

strategies according to various economic and organizational

requirements and standards; develop and evaluate sustainable

innovation strategies and concepts that incorporate creative

methods and content.


• In-Class Study

• Online Study


Number of ECTS 2,5 ECTS

Workload: Hours per Activity • Individual Study: 37,5 Hours




Course Duration As a general rule: 8 weeks (1,5 days in class)

In-Class Units ○ Seminar Innovation Management II



Course Title Course 3: Innovation Management III

Content • Implementing innovation and marketing concepts

• Products, processes, and business models

• The architecture of implementation projects – case studies

• Stop & go processes

• Financing and aborting projects

• Marketing strategies

• Multi-project management

• Case studies with an emphasis on implementing innovation


1) Successfully implement innovation concepts in TIME-Industries, as

well as generate detailed implementation concepts for innovation

projects;

2) Apply professionally relevant management instruments and

methods in structuring innovation processes;

3) Use advanced management skills in conducting data and fact-led

evaluation of ongoing projects and in developing new innovative

products and business models

4) Skillfully carry out detailed costing, including „break even“

calculations;

5) Organize, control, and head innovation processes in companies,

using astute knowledge and awareness of the necessary

management skills.


• Online Study

• In-Class Study


Number of ECTS 3,5 ECTS

Workload • Individual Study: 52,5 Hours





In-Class Units ○ Seminar Innovation Management III

Online-Unit ○ Online-Seminar Thesis Preparation





• Online Study

• In-Class Study






Prüfungsformat Module Exam (written exam and 5-page project outline)

Module Use none


Duration 3 days in class

In-Class Units • Seminar Project Innoivation III

• Seminar Meet the Executive III

Language English


Module Title Module 5: Management Skills

Module Courses • Course 1: Self Management (3 ECTS)

• Course 2: Change Management (3 ECTS)

• Course 3: Leadership (3 ECTS)

• Course 4: Project Management (6 ECTS)

Content In this module, students will take a closer, more advanced look at the

diverse skills involved in various areas of management. In addition to

gaining a theoretical foundation in current management concepts, a strong

emphasis is also placed on the acquisition of practical skills that, in virtue

of their relevance to both innovation and global project management, can

be applied at all essential stages in all relevant fields. The module covers

the following:

• Self management: time management and presentation

• Change management: process management

• Leadership: leadership skills

• Global project management (advanced level)

This fairly substantial module extends over the entire course of studies in

order to allow students’ management skills to develop over a longer

period of time.


1) Critically reflect upon management and leadership theories;

2) Use appropriate management and leadership skills in a variety of

situations;

3) Make use of diverse management concepts in a reflective and

experience-based way in order to develop their own personal

management and leadership style;

4) Identify their own strengths and weaknesses;

5) Critically reflect upon their own decision-making style;

6) Think of themselves increasingly as effective management

instruments.


• Online Study

• In-Class Study






Module Use None


Duration As a general rule: 14 Months (7.5 days in class)


Course Title Course 1: Self Management

Content • Time Management: Organizing personal time resources (priority

setting, short-, mid-, and longterm planning).

• Presentation training: Using communication opportunities as a

leadership tool in various public speaking and communication

scenarios (impromptu speeches, moderating, interviews,

motivational presentations).

Through the use of videocameras, students receive purposeful,

personal feedback about their verbal and nonverbal communication

characteristics. This feedback also offers them the opportunity to

further develop their own personal communication style.


1) Critically reflect upon time management methods and select and

apply them in their own personal fields;

2) Navigate their own time resources with greater awareness;

3) Make short-, mid-, and longterm plans according to situationally

adequate standards and priorities;

4) Taking into account their personal communication strengths, use

targeted and situationally dependent presentation techniques and

verbal and nonverbal communication methods to present

themselves as both convincing and motivating during challenging

public speaking situations.


• Online Study

• In-Class Study








In-Class Units ○ Seminar Self Management



Course Title Course 2: Change Management

Content • Theories of change management and the dynamics of technological

transitions.

• Core problems of change management

• Defining objectives (acceleration, quality improvement, boosting

innovation)

• Change management as process management and business process

management

• Change management in journalism

• Teams, motivation, and leadership

• Case studies: BBC, HBO, Google, etc.


1) Independently gain theoretical knowledge about change

management through case studies and exercises;

2) Classify and critically evaluate change management models from a

historical/global perspective, with reference to learned concepts;

3) Identify both active and reactive change processes in companies,

evaluate them with regard to their urgent media-economic needs,

and influence them accordingly;

4) Critically reflect upon the opportunities and risks of various change

management models, and select appropriate approaches for

concrete projects in their own companies, with particular regard

to the implementation of innovation concepts;

5) Recruit change management teams and initiate processes of

defining objectives and implementation.


• Online Study

• In-Class Study



Workload: • Individual Study: 57 Hours




Course Duration As a general rule: 4 Weeks (1.5 days in class)

In-Class Units ○ Seminar Change Management



Course Title Course 3: Leadership

Content • Leadership and history of leadership

• Models and concepts

• Defining features of various leadership styles (authoritative,

charismatic, autocratic, democratic, laissez-faire, situational)

• The roles of relationships and tasks

• Empirical findings

• Leadership styles and innovation management

• Practical exercises (role playing)

Learning Outcomes After competing this course, students will be able to:

1) Classify and critically reflect upon leadership theories and

leadership models, concepts, and approaches from a historical

context;

2) Introduce empirical findings from leadership research into their

own professional practice;

3) Identify and analyze management issues in their own companies

and develop potential solutions;

4) Identify the advantages and disadvantages of various leadership

styles and evaluate them according to their own leadership style;

5) Identify typical conflicts that can arise with various leadership

styles and apply different methods to successfully manage conflict

situations;

6) Independently and gradually broaden their leadership and

management qualities.


• Online Study

• In-Class Study








In-Class Units ○ Seminar Leadership



Course Title Course 4: Project Management

Content • Conveying and developing enhanced project management

knowledge

• Defining goals, project planning and design (market analysis,

timetables, agendas, solution alternatives, cost estimation)

• Project design and specification (scheduling, structural planning,

work packages, financial budget)

• Implementation (central coordination, controlling, documentation,

analysis, presentation)

• Project documentation

• Project evaluation (external and internal, methods)


1) Translate the theoretical foundations of global project

management into concrete practice;

2) Use selected methods and creative techniques in order to identify

innovative projects;

3) Apply appropriate project management approaches and methods

depending on situation and circumstances as well as

4) Design and plan adequate project structures and evaluation;

5) Carry out, document, and evaluate projects.


• Online Study

• In-Class Study






Examination Formats and Weight ○ Course Exam (10-page project plan)

Course Duration As a general rule: 12 months (3 days in class)

In-Class Units ○ Seminar Project Management I

○ Seminar Project Management II

Online-Unit ○ Online-Seminar Project Management I



Module Title Module 6: Master Thesis

Content To conclude their studies, students will prepare a scientifically sound

master thesis that links theory and practice. The master thesis builds

upon a concrete innovation project that students may have already

begun during the last semesters and see it through to completion. The

main objective of the work is to allow students to further elaborate

upon a specific, practice-relevant problem using the knowledge and

methods they have acquired and deepened over the course of their

studies and, with this foundation, arrive at a cohesive conclusion.


1) Correctly, independently, and self-reflectively carry out a scientific

work that is application oriented and in line with the criteria of

practice research;

2) Analyze and evaluate a specific field of practice using a

scientifically sound approach;

3) Formulate a customized, methodical course of action that

corresponds to the specific field of activity, and evaluate existing

plans of action.


• Online Study

• In-Class Study

Prerequisites Completion of Modules 1 through 5


Workload: Hours • Individual Study: 326 Hours



Exam Component ○ Master Thesis (80 %)

○ Master Colloquium (20 %)

Module Use None


Duration As a general rule: 24 weeks (3 days in class)

In-Class Units ○ Seminar Master Thesis

○ Master Colloquium: Oral Examination and Defense of the Master

Thesis