Landscape Study Tallinn (Estonia)TALENT POOL
CONTENTS
Geographical Location
Employment Ecosystem
Talent Availability (Graduate Pool)
Talent Availability (Experienced Pool)
Ease of hiring talent
Salary Expectations
2
1
2
3
4
5
6
Scope & Objective
of the Research Engagement
ObjectiveTo study and benchmark market information about
various language rresources in the geographic location
of Tallinn in Estonia, Employment Ecosystem,
Graduate/Experienced talent pool availability, ease of
hiring talent, salary expectations.
Our SolutionUse a combination of primary and secondary research
sources along with our proprietary talent research
intelligence to validate Language Resource market
information. This will be for client target locations to
initiate/setup new IT/BPO process
OutcomeThis report provides market information about the
language rresources pool acrossabove 4 job roles
across in Tallinn city proximity that enable business
stakeholder to align and finalize hiring decisions
Roles
Digital marketing
Content Operations
Customer Support
Technical Support
Languages
German, French
Dutch, Swedish
Norwegian, Finnish,
Danish, Arabic
Availability of language resources from different
market players in IT & BPO
Hiring and related insights specific to target roles
and practices
3
Insights/POV in relation to availability
of experienced language resources from
nearby bordering countries
Insights/POV in relation to proficiency of
language skills broken down in accordance
to European Language Proficiency Scale.
Proximity to educational institutions
providing access to graduate pool
4
Geographical Location
Tallinn
Estonia
Tallinn (Estonia) : Talent EyeEstoniaPopulation
ICT Pool
IT Pool*
BPO Pool
As of 2018
1.3 Million
28,000
5,800~6,200
1,500~1,800
2000 students graduated in
Information and
communications technology
TallinnPopulation
ICT Pool
IT Pool*
BPO Pool
As of 2018
400,000
23,400
3700 ~4800
1,000~1,200
~950 students graduated in
Information and
communications technology
“The most common speaking languages
in Tallinn are Russian, English, Finnish &
German”
Major Employers in Tallinn (in terms of
no.of Employees)
Eesti Energia
Telia Ericsson
Eesti Telekom
Taxify Nortal
Pipedrive
Fujitsu
SEB
ABB
Elisa
Arvato Financial
Solution
Tele2
kuehne + nagel
Tieto
Estonian ICT sector is currently in demand of another 7000 professionals
Source: visit Tallinn, Tallinn City Government, Invest in estonia, Statistics Estonia, Hirexa Analysis: Primary & Secondary,.
5
Estonia has one of the best performing labour markets in the European Union
Main challenges of Estonia’s productivity growth, low investments in the IT
sector & weak commercialisation of research achievements
Ranked 7th out of 180 countries by annual survey Economic Freedom of the
World
86% of adults speaking at least one foreign language
Insights in relation to availability of experienced language
resources from nearby bordering countries
Insights:
Immigrants to Estonia mostly come from
Finland (45%), Ukraine (11%) and
Germany (2%)
In Estonia English, Finnish and Russian are
the most commonly spoken, but many
people also speak French, German and
Swedish.
Estonian language is similar to
Finnish language
Half of the Immigrants to Estonia are
people returning to Estonia and one-third
people from territory of the former Soviet
Union (e.g. Russia and Ukraine) and
one-tenth people from other EU Member
States and other one-tenth people from
the rest of the world.
Russia1,500,000 IT-BPO
Head Count
<2%
Talent Mobility
Latvia8,700 IT-BPO
Head Count
3~2%
Talent Mobility
Baltic Sea
Estonia
Tallinn
Source:, World Atlas, work in Estonia, Hirexa Analysis:, Estonia Human Department, Primary & Secondary, etc.
6
Insights in relation to proficiency of language skills broken down in
accordance to European Language Proficiency Scale
7
Estonia
Tallinn
Other Insights
5,900 computer science students graduate
every year from Latvian universities.
The Population of Russians in Estonia is
estimated to be at 320,000
In Latvia one-third people speak Russian.
The majority of pupils in school are learning
English, followed by Russian, German and
French
All Russian students are mandated to learn
two foreign languages before graduation
since 2015
In Russia, among foreign languages studied
in schools, the English language is primary,
while German is second, and French is
third. Italian is the most often studied of
other European languages, while Turkish
and Arabic lead non-European languages
English
Tatar
German
Chuvash
French
Bashkir
Chechen
Ukrainian
Russia
Approx. Talent availability
(Target Language & Skill)
800 ~1500
Major Language availability
Approx. Talent availability
(Target Language & Skill)
400 - 500
Major Language availability
English Russian German French
Latvia
Baltic Sea
Source: Tallinn City Government (facts about Tallinn), N-ix (IT Outsourcing), On Latvia, Research gate, Hirexa Analysis: Primary & Secondary,
etc.
Proximity to Educational
Institutions Providing
Access to Graduate Pool
All the universities, Colleges/Institutes are located
in Tallinn within 5 miles.
Note: 6-8 Universities are located in Tartu City (120 Miles away
from Tallinn) as next graduate talent catchment area
Name
Source: uniRank (4ICU - 4 International Colleges & Universities), Hirexa Analysis: Primary & Secondary, etc.
Less than 10 miles
1-2 miles
2 -3 miles
3 - 5 miles
International University Estonia
Institute of Theology of the Estonian Evangelical Lutheran Church
Estonian Academy of Music and Theatre
University
University
College/Institute
Tallinn University of Applied Sciences University
Estonian Business School College/Institute
Estonian Academy of Art College/Institute
Tallinn University University
Baltic Film and Media School University
Estonian School of Diplomacy College/Institute
Eesti Metodisti Kiriku Teoloogiline Seminar College/Institute
Baltic Methodist Theological Seminary College/Institute
Estonian Entrepreneurship University of Applied Sciences College/Institute
Euroacademy University
Tallinn Health Care College College/Institute
Audentes University University
Estonian Maritime Academy University
Estonian Academy of Security Sciences University
Viru College of Tallinn University of Technology University
Tallinn University of Technology University
TalTech University University
Estonian Information Technology College University
8
College/Institute
Main employers, all sectors Total employed pool, all sectors
Main employers, business services sector Total # of employees, business services sector
Total number of business services centres
(SSC, BPO, IT, R&D, etc.)
Employment Ecosystem
9
Main Employers Across Major Employment Sectors
Processing &
Engineering
Industry*ABB
Fujitsu
Ericsson
BLRT Grupp
Tondi Elektroonika
Nordic cake
MVL Trade Company
Optimer AS AUTRA
Estre
ORG Invest OU
Energy &
Utilities
Alexela Eesti
Energia Eesti
Gaas Elering
Olerex Nelja
Energia
Viru Keemia Grupp
Fortum
Nordic Power
Management
Statoil
TelecomViasat Telia
Eesti AS
Starman
Elisa Tele2
STV
Norby Telecom
TravelSim
Levira
CITIC Telecom CPC
10
Information
Technology
/ SoftwareMicrosoft
SAP
Dell EMC
Tieto
Nortal
Symantec
Arvato
HCL
Citizen OS
Pipedrive
Parallels
Acronis
Cloudberry lab
Axinom
Cybernetica
Linnworks
Twilio
Proekspert
Brainbean Apps
Thorgate
Raccoon Gang
Helmes
Guardtime
Media &
Entertainmen
Adcash AdGoals
Mediacom
SmartAD
Estonian Record
Productions Sky
Media Group
AirlinesAirest
Avies
Copterline
Nordica
SmartLynx Airlines
Enimex
BankingBigbank
Bondora
Monese
Swedbank
Tallinn Business
Bank
SEB Bank
Coop bank
Inbank AS
Versobank SA
Citadele Banka
Danske Bank
OP Financial Group
Svenska
Handelsbanken AB
LHV Pank Tallinna
Äripank Luminor
Retail &
wholesale
Baltika Group
Selver
Lemona Eesti
Maxima Eesti OU
Tallinna Kaubamaja
Rahva Raamat
Prisma Peremarket
Stockmann
*Processing Industry: It includes manufacturing facilities for
automotive, engineering, power, defence, aerospace, consumer
electronics, auto ancillaries, agriculture & forestry industries etc.
Energy & Utilities: It includes any upstream,downstream and
mid stream players across oil & gas industries.
Banking: It includes local and MNC banking sectors, financial
and insurance services players, stock exchange /any monetary
administration units.
IT/Software: It includes information technology services
companies, Shared services centers/global in-house centers,
ICT relevant R&D centers, BPO services.
Telecom: It includes telecom network service players and
mobile operators.
Media & Entertainment: It includes digital and print media,
television/cable operators, Dish/Internet TV, gaming industries.
Airlines: It includes local and international airline service
providers
Retail & Wholesale: It includes Suppliers, Distributers, Sales
Channel providers..
Note: Main employers are based on the total employee size /
key contribution to the local economySource: Europages, Goaleurope, Doing business in Estonia (PWC), Hirexa Analysis: Primary & Secondary, etc.
Total Employed Pool Across Major Sectors
3760033500
23800 2340021700
1940016900
75300Technological
activities
Tallinn City
Retail & Wholesale: It Includes retail chain of fashion & clothing, consumer electronics, supermarket, furniture & decoration, home ware, footwear, etc.
Processing industry: It includes manufacturing electronic & electrical equipments, timber and paper production, food production, chemical & metal production units.
Transport & Warehousing: It includes logistics, warehousing and customer operations.
Information and communication: It includes information technology services companies, Shared services centers/global in-house centers, ICT relevant R&D centers, BPO services,
Construction: It includes civil engineering, repair, reconstruction work.
Public Administration: Includes central government, state government institutes, defence & security.
Professional & scientific: It includes science, innovation & biotechnology. Healthcare:
It includes public & private health care center, healthcare programme, etc. Education :
It includes state, municipal educational institutions / universities / colleges.
Others: It includes Finance, insurance activities, real estate, oil & gas, arts, entertainment, etc.
Source: Tallinn City Government (facts about Tallinn), Hirexa Analysis: Primary & Secondary, etc.
16000 14300
Social Welfare
Retail & Processing Transport & Information & Construction Public Professional, Health care Education OthersWhole Sale Industry Warehousing communication Administration Scientific, &
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2,67,600 people are employed in Tallinn
12
Supply chain, HR and process automation
are growing among Business Services
Sector. Estonia is Ranked first in Europe
for entrepreneurial employee activity and
competitiveness. Estonia is at the cutting
edge of GBS innovation and widely utilize
Chabot's and social media in customer
service and robotic process automation
in finance.
Main employers by business
services sector (ITO, BPO, SSC
and R&D/Product Development)
200~300 R&D/Product Based 2700~3000
1000~1200
IIT Service (ITO)
BPO Players 1200~1500 Shared Service Centre
13
Total number of employees in business services sector (ITO & BPO)
8000
6200
1800
60004800
1200
Estonia Tallinn City
Total BPOTotal ITBPO Total ITO
Major Estonian IT hubs are in Tallinn (67.5%) and Tartu (12.5%)
Estonia is the host country for NATO’s Cooperative Cyber Defence Centre of Excellence. Estonia have a major growth in
Cyber security centres,Security software development, Defence software and systems integration, Mobile security,
Wireless security.
Estonia can operate as a global hub, supported by foreign language ability within its ICT sector. English represents one of
the four most highly spoken languages amongst the ICT workforce.
Typical tasks in Customer Service include customer care, technical support, sales support, loyalty programs and master data
management and in typical tasks in IT services include software development, technical support, network management and
R&D.
Source: Goal Europe, Estonian Chamber of Commerce and Industry (ECCI), Hirexa Analysis: Primary & Secondary, etc..
14
15
Talent Availability (Graduate Pool)
Number of universities/relevant education institutions
Total number of graduates
Number of graduates in Digital Marketing, Business, IT and Management
Number of language graduates)
Number of universities/relevant education institutions and Graduate supply
from Tallinn
14
15,000
7,350
No of Universities are in Tallinn (within 5 miles)
Total Number of Students Enrolled every year in Tallinn Universities
Number of Graduate talent supply from Tallinn YoY
From the overall graduate talent supply of 7350,
there will be about 30%~40% of population
know one or multiple languages among target
list. In this Germany and French are the highest.
Foreign Language Talent Supply Generated by Language Schools in Estonia/Tallinn
The most common foreign languages learned by Estonians are English,
Russian, and German.
Most prestigious schools in Estonia, follow to study French language as first
foreign language and Upper secondary schools offer German, Finnish, Swedish,
Danish, Norwegian, French, Italian, Spanish, Latin, Japanese, or Chinese
language as third foreign language
The majority of students study English as their first foreign language.
Source: Estonian Ministry of Education and Research, commercial real estate service, Hirexa Analysis: Primary & Secondary, etc.
16
A number of basic schools have started to teach Finnish as the second foreign
language. Other foreign languages taught at schools are Hebrew, Chinese,
Spanish, Italian, Japanese, Latin and Swedish.
By the time of graduation, students should have achieved the level of an
independent user (B-Level) in at least two foreign languages.
Overa
ll 2
7 F
ore
ign
Lan
gu
ag
eS
ch
oo
ls*
24
1110
8
6
7
English
French
Russian
German
Finnish
Others*The same school offers multiple language course
Number of graduates in Digital Marketing, Business, IT and Management
Arabic, Mandarin, Korean, etcSource: Tallinn City Government (facts about Tallinn), Statistics Estonia, Hirexa Analysis: Primary & Secondary, etc.
17
Graduate Talent Supply (YoY) Tallinn Estonia
Total number of graduates 7,350 9,700
Number of graduates in Business, management and law ~1,700 ~2,250
Number of graduates in Technology, manufacturing and construction ~1,100 ~1,450
Number of graduates in ICT ~950 ~1300
Number of graduates in Foreign Languages (Humanities & Arts) ~550 ~750
Others Graduates: Health, welfare, Social sciences, journalism ,
mathematics, statistics, Agriculture, forestry, fishing & veterinary science~3,050 ~4,100
By 2020, depending on the sector’s growth scenario, an estimated 7000 additional workers are needed in the Estonian ICT sector. About
22% of women are studying in IT field like consultants, trainers, technicians, user support, sales specialists, analysts, architects, testers &
programmers. 89% of foreign students studying in Estonia are satisfied with the higher education.
At Estonia, 1,000 students graduate with degrees in computer science. In the next four years, the Estonian government plans to train
additional 500 people with no IT background to become junior .NET and Java specialists..
Business, management and law: Any relevant business management degree in finance, HR, sales & marketing, general business
management, strategic business, etc
Technology, manufacturing and construction: Any non ICT streams like Mechanical engineering, Chemical, Electrical, Bio-Technology,
Nuclear, Power, etc
ICT graduates: Graduating ICT relevant fields like information technology, Software, IT hardware, Telecom and Networking, etc
Foreign languages (Humanities & Arts): Graduating specific to any foreign languages which includes German, French, Russian, Spanish,
Number of language graduates supply
from Tallinn
Language graduate talent supply : ~6500
Foreign LanguageApprox. Graduate
Talent Supply*
French
German
~3000
~6500
Others* ~500
*Above numbers includes talent mix who knows multiple languages
**Others: Finnish, Swedish, Danish, Norwegian, Italian,
Spanish, Latin Japanese, Chinese etc
Other graduates with language proficiency: Graduates from engineering,
economics, ICT, management, arts & science, etc cum with native/bi lingual in
one or multiple foreign language or with certifications done who manage to
speak/read/write. It exclude local /regional EE countries national languages
and English
Source: Hirexa Analysis: Primary & Secondary, etc..
500
3000
6000
Graduates in foreign language Other graduates with language proficiency:
Graduates in foreign language – Graduating specific to any foreign languages
which includes English, Russian, French, German, etc in 2-3yrs of course curriculum
English
~5100Russian
~2000
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Talent Availability (Experienced Pool)
Talent availability (experienced pool) broken
down across 3 clearly defined job descriptions
Digital Marketing, Content Operations,
Customer Support, Technical Support
Further broken down per role by in-scope
languages (French, German, Swedish,
Norwegian, Danish, Dutch, Finnish, Arabic)
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Talent availability (experienced pool) broken down across 4 clearly defined job descriptions
- Digital Marketing, Content Operations, Technical support and Customer Support
Role Descriptions Total Pool
Digital
marketing
Bid and Keyword Management. Analysis of Cost Per Click, Conversion Data and Ad Expenditure WITH THE
OBJECTIVE of developing, monitoring and improving digital campaigns Digital campaign optimization for
different platforms; Report Creation and analysis in support of ad optimization strategies; Management of
Keywords packs, bids and ad budgets WITH THE OBJECTIVE of improving campaign ROI and increasing
customer revenu Review flagged content and enforce community standards as per policy and guidelines
WITH THE OBJECTIVE OF improving platform health and user safety
80~100
Content
operations
Review flagged content and enforce community standards as per policy and guidelines WITH THE OBJECTIVE
OF improving platform health and user safety
Triage enquiries and escalations from multiple sources, reviewing the content and allocating issues to the
correct area for resolution. Communicating with original source of the outcome of the investigation WITH
THE OBJECTIVE OF supporting clients, improving platform healthand user safety
120~180
Customer
Support
Fluency in the Supported Language plus the ability to read, write, comprehend and have conversations in English
• 2+ years of customer interaction experience via customer support or sales
• Experience working in a B2B environment and active use of Digital/Internet and CRM systems
• Experience working in a multi-channel support environment supporting digital products")
1,000~1,400
Technical
support
Respond to customer issues across multiple communication channels (voice, chat, email, VC) in a helpful,
timely, and empathetic manner WITH THE OBJECTIVE OF identifying new issues, resolving ongoing concerns
and increasing customer satisfaction
Resolve technical queries and troubleshooting for hardware, ad platforms across consumers, B2B clients,
partners and internal clients WITH THE OBJECTIVE OF identifying new issues, resolving ongoing concerns
and increasing customer satisfactions
800~1,000
Total Installed Pool 2,200-2,700
Source: Hirexa Analysis: Primary and Secondary, Primary and secondary sources from Estonia and Tallinn, etc.
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~2,400 installed talent market for target roles across languages with major contribution of 47% and 24% from customer support
and technical support respectively. 68% of these target pool are having native/bi lingual language proficiency in German and
French, other languages are very limited.
Source: Hirexa Analysis: Primary and Secondary, Primary and secondary sources from Estonia and Tallinn, etc.
Further broken down per role by in-scope languages (French, German, Swedish, Norwegian,
Danish, Dutch,Finnish, Arabic)
Highlighted skill areas found to be very negligible talent supply/Nil.
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Role
Digital
Marketing
Content
Operations
Customer
Support
German
40~60
80~100
300~400
French
30~40
100~120
200~300
Dutch
<10
<10
<30
Swedish
20~30
30~50
50~80
Norwgian Finnish
30~50
50~80
150~200
Danish
<10
Arabic Total PooL by Skilll
160~220<10 <10
20~30
<30
<10 <10 310~410
30~50 <30 820~1,120
Technical
Support300~400 200~250 <10 30~50 <10 120~150 <10 <10 690~890
Total Pool by
Language 720-960 530~710 ~60 130~210 70~80 350~480 60~80 ~60 2,000~2,650
Ease of hiring talentDisplay a grid showing relative ease
(easy, medium, hard) to hiretalent
(increments: 5, 10, 25, 50 FTEs)
within 3 months
22
Ease of hiring for entry level resources (1-3yrs) across target roles
with language proficiency
Based on the talent availability, German, French and Finnish are the language resources are feasible to
attract incremental 10~25 hires.
German
5 10 25 50 5
Fr
10
en
25
ch
50 5
Dutch
10 25 50 5
Swedi
10 25
sh
50
N
5
orwgian
10 25 50 5
Finnis
h
10 25
50
D
5
anish
10 25 50 5
Arabic
10 25 50
5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50
5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50
5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50 5 10 25 50
Ease of Hiring to hire talent (Increments: 5, 10, 25, 50 FTEs) within 3Months Easy Medium Hard
Source: Hirexa Analysis: Primary and Secondary, Primary and secondary sources from Estonia and Tallinn, etc.
Digital
Marketing
Content
Operations
Customer
Support
Technical
Support
23
Salary Expectations
Market average salary for entry-level professionals (i.e., experience level
of 1-3years) for native language delivery for in-scope roles
Bonus percentage needed to be paid toattract in- scope languages
24
Market average salary for entry-level professionals (i.e., experience level of
1-3 years) for native language delivery for in-scope roles
The minimum monthly wage in Estonia is 500 euros. In the 2nd quarter of 2018, the average monthly gross wages and salaries in
Estonia were 1,321 euros. The Average Monthly Net Salary is 1,040 € in Tallinn and 978 € in Tartu
If the working hours are at night (from 10:00 pm to 6:00 am), employers shall pay wages exceeding the normal wages by 1.25 times,
unless it has been agreed that the wages include remuneration for working at night. Work during public holidays may be compensated
either by offering time off or by paying 2 times the wages for the work.
Payment for overtime – additional remuneration per hour of overtime is at least 50% of the rate of the hourly wage.
Estonia is one of the fastest growing economies in the European Union, and the richest of the Baltic States.
Source: Wages and Salaries Statistics Survey, Hirexa Analysis: Primary & Secondary, Primary and secondary sources from Salary Survey, etc..
Skill AreasMarket average salary for entry-level professionals
(1-3 Yrs.) (In Euro/Month)
Digital Marketing 2,000~2,200
Content Operation 1,500~1,800
Customer Support 1,200~1,500
Technical Support 1,600~2,000
25
Bonus percentage needed to be paid to attract in- scope languages
BPO companies and location IT companies which attract candidates with 2-3times of normal bonuses for customer and technical support
languages like Norwegian, Swedish, Danish and Dutch. Its being compelling driver among services players, for reason that market demands
these language resources for short time or low total contract value (TCV)
According to Statistics Estonia, the average monthly gross wages and salaries were €1,220 in January, €1,213 in February and €1,295 in March.
Compared to the previous quarter, average monthly gross wages and salaries decreased by 2.2%, mainly due to a decrease in irregular bonuses
and premiums. Without irregular bonuses and premiums, the average monthly gross wages and salaries decreased by 1.1% compared to the
previous quarter. In the first quarter of 2018 compared to the fourth quarter of 2017, irregular bonuses and premiums decreased by 22% per
employee and increased by 24% per employee compared to the first quarter of 2017. These irregular salaries/bonuses influenced by consumer
price index (CPI) in Estonia.
Source: Hirexa Analysis: Primary & Secondary, Wages and Salaries Statistics Survey, etc.
Skill AreasAdditional Bonus For 1-3 Yrs.
(In Euro/Month)
Digital Marketing 280~320
Content Operation 220~270
Customer Support 180~220
Technical Support 220~250
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