www.wipfactory.com
Measuring your developer program
Rod BurnsWireless Industry Partnership
@rodburns
www.wipfactory.com
How do you measure your activities?
Developer Program• Registrations• API calls• SDK downloads• Web site visits/views• Revenue• Lead generation• Apps published
www.wipfactory.com
How do you measure your activities?
Developer Program Direct Results
• SDK downloads• Registrations
– Directly linked to new developers
• API calls• Web site visits/views• Apps published
– Measurement of developer activity
• Revenue– Success of the program bottom line
• Lead generation– Success of outreach to target developers
www.wipfactory.com
What about the stuff that leads to direct results?
Phil Leggetter (Was Pusher now Caplin Systems)http://www.leggetter.co.uk
www.wipfactory.com
Measuring Evangelist Activities
• Events– Attended– Talks– Workshops
• Online Activity– Support (Stack Overflow, forums, email)– Blog posts– Developer material (docs, tutorials, webcasts)– GitHub activity (contributions, projects)– Social Media (?)
www.wipfactory.com
How do you measure events?
• Contacts Gathered– Relevant contacts
• Presentation audience size– Quality of audience
• Number of attendees– Quality of attendees
• Social Media mentions• Concrete leads generated
www.wipfactory.com
How about developer activity during events?
TwilioCon U.SThat Conference That
Conference
TwilioCon U.S
TwilioCon Europe
TwilioCon Europe
Source: www.devmonitor.io
www.wipfactory.com
The Conference Effect?
EclipseCon Europe
WWDC
Source: www.devmonitor.io
www.wipfactory.com
What about longer term trends?
Source: www.devmonitor.io
www.wipfactory.com
Competitive Position:Cross Platform Mobile Tools
Xamarin – MonoTitanium – AppceleratorSource: www.devmonitor.io
www.wipfactory.com
Mobile Device Manufacturers
iPhone
Samsung
HTC
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
comScore % Market Share April 2013GitHub New Projects % Share April 2013
March April May June July AugustGitHub projects mentioning OEMs
0
50
100
150
200
250
300
350
iPhoneSamsungHTCSonyBlackBerryMotorolaNokia
www.wipfactory.com
What do you do?
• What do you use to measure the success of your outreach and activities?