1
Vishal Suresh
Asst. Director – Business Development & Strategic Partnerships
May 21, 2011
Technologies Driving Growth & Innovation in
Automotive Electronics
2
The next 30 mins…or so…
NXP
HPMS
Automotive market
Areas of innovation
Connected Mobility– Car entertainment
– Car access
– Telematics
Summary
33
NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPI)
provides High Performance Mixed Signal and
Standard Product solutions that leverage its
leading RF, Analog, Power Management,
Interface, Security and Digital Processing
expertise.
A global semiconductor company with
operations in more than 25 countries, NXP
posted revenue of $4.4 billion in 2010.
Our innovations are used in a wide range
of automotive, identification, wireless
infrastructure, lighting, industrial, mobile,
consumer and computing applications.
Drue Freeman
4
Our innovations are used in a wide range
of applications
Lighting Industrial
ComputingAutomotive Identification Consumer
MobileWireless infra
Drue Freeman
5
High Performance Mixed Signal SolutionsB
as
eli
ne C
MO
S:
MP
U, M
em
ory
, L
og
ic
Mo
re M
oo
re:
Min
iatu
rizati
on
Sense, Interact, Empower
High-Performance Components
Information
Processing,
Storage &
Security45nm
65nm
90nm
c13
c18
c35
c75
Passives
High
Voltage
Power
Analog
(amp, IF,
DC) RFSensors
Actuators
Bio-
chips
High-Performance
Mixed-Signal Solutions
• Power Efficiency,
Autonomy
• Cost Efficiency
• Functional
Performance
• Miniaturization
• Quality, Ruggedness
and Adaptability
More Than Moore: Enrichment
PowerSensor
Actuator
Processor /
Storage
Interface
Radio
Mixed-Signal Sub-Systems
Digital Advanced CMOS
More Than Moore RequiredApplication Optimized Mix of
Analog and Digital
Drue Freeman
6
India Automotive Production Trends:Growth across all segments
Source: ACMA – EY Vision 2020 Report
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Passenger Vehicle
SUV Light CV Med /Heavy CV
Tractors
2009
2015
2020
0
5000
10000
15000
20000
25000
30000
35000
2-W
2009 2015 2020
Drue Freeman
7
Two Wheelers : Increased use of Electronics
ImmobilizersLED
lighting
ABS
Sensors
Speed,
angular
sensors
Cluster products
Automotive IC’s and
discretes Networking
Drue Freeman
8
Driving innovation in Automotive HPMS
Automotive small signal discretes
• Diodes, Transistors, RET’s
• Vreg‘s: Linear Regulator
In-vehicle networking (IVN)
CAN / LIN
• Transceivers
• System Basis Chips
Magnetic Sensors
• Speed (ABS,engine)
• Angular (steering, throttle)
Car access & immobilizers (CAI)
• Immobilizers and
Remote Keyless Entry
Connected Mobility
Car entertainment• Multi Standard Digital Radio
• Digital 1-Chip Radio
Car access• Passive Keyless Entry / Go
• Connected Key: 2-way, NFC
Telematics and Car ITS• e-Call & Eco routing
• Car-2-x communications
CO2 reduction
• FlexRay & Partial Networking
• LED Driver IC
• Battery Management & Isolation
Established
leadership positions 2011 and beyondDriving growth and Innovation
Car entertainment
• Radio/Audio DSP
• Tuner
• Audio Amplifiers
NXP #1
NXP #1
NXP #1
NXP #3
Drue Freeman
9
Connected Mobility
Personalization
(Crypto/authentication,
NFC)
Broadcast Reception
(AM/FM, Software-defined
radio, digital radio)
Remote Car Management
(Authentication, Telematics with
GPS/GSM, RF Crypto)
Location-based
services
(NFC, Telematics with
GPS/GSM)
Car-to-x Communication
(Software-defined radio with 802.11p,
telematics with GPS/GSM,
crypto/authentication)
Drue Freeman
11
Memory
Car Entertainment application
AM/FM
processing
Audio
processing
AM/FM
tuner
AM/FM
tuner
AM/FM background
/ data receiver
Amplifiers
Vehicle
interface
control
Connectivity
Display / HMI
control
Video
processing
Mainstream Car DSP Segment Audio
Amplifiers
Multimedia
Terrestrial
Digital Radio
processing
DAB
tuner
DAB
tuner
Satellite Radio
processing
Mobile-TV
processing
Tuner
Tuner
Digital Radio Segment
Drue Freeman
12
Strategy in Car Radio / Audio Roadmap
System solutions
(HW + SW) with:
• best-in-class
performance @
• lowest BoM &
cost of ownership
by advanced RFCMOS(multi-) tuner & ADC/DAC integration into DSP baseband
by cost-efficient SDR (software defined radio)
Multi-standard digital radio integration
by modular concepts
SW APIs, platform scalability & separation of concerns
Drue Freeman
13
Car Radio Integration Strategy
AM/FM & Audio
processing
AM/FM
tuner
AM/FM
tuner
Digital Radio
processing
DAB
tuner
DAB
tuner
Product /
Technology-orientedApplication /
Market-oriented
Benefits of Hor. integration:
Right modularity– No integration mix of high and
low takerate features– E.g. Dig. Radio on/off the board– Support distributed architectures
Minimal system cost overhead for AM/FM only applications
Clear separation of concerns; no use case / concurrency trade-offs
– E.g. between AM/FM <-> Dig. Radio
– Less Software complexity (R&D)
Less ICs due to multi-tunerRFCMOS integration
SW-defined for lower cost-of-ownership and earlier time-to-market
Drue Freeman
15
ImmobilizerKey
Infra Red
controlled
Radio
controlled
Convenience
Security
Key
Remote
Keyless Entry
Keyless
Access
Keyless
Entry/Start
Combi
Key
System Evolution – Vehicle Immo. & Access
Future
KeyConnectivity
Drue Freeman
16
Enables intuitive application use case
Trip Preparation
Car Status
Car Finder
Vehicle Configuration Management
Prototype Demo available that uses a
NFC enabled mobile phone
NFC forum in place to
accelerate adaptation
in consumer electronics,
mobile devices and PCs
Future Key Roadmap – Connectivity
Drue Freeman
19
Innovation in TelematicsBreakthrough in cost & security for high volume markets
Ma
ss
ive
in
tro
du
cti
on
Gra
du
al in
tro
du
cti
on
After market Car OEM Market
eCall(Mandatory in Europe)
Pay-as-you-drive Insurance
Infotainment Services
eCall (Voluntary)
Stolen Car Tracking
Fleet Management
Public Road Pricing
& many other possible application fields outside Automotive
Remote diagnostics
Drue Freeman
20
Automotive Telematics OBU Platform
ATOP2.5G(Single Package)
less than 3mm thick
MemorySRAM, flash
GSM
GPS
Application
Microprocessor
Security SMX NFC
Inte
rfa
ce
Mic
ro
2*HS-CAN
USB 2.0
UART
GPIO
Antenna
2nd Antenna
Aktive GPS Antenna
NFC AntennaSIM-Card
ADC
PCM
Mic
rop
ho
ne
Lo
ud
sp
ea
ke
r
Ma
in B
atte
ry
RT
C B
atte
ry
Ch
arg
er
RF
PA
Passive GPS Antenna
JVM
Customer’s Java
Applications
Memory
SRAM, Flash
Cu
sto
me
r’s
Ap
plic
atio
ns
Libdriver
RTOS
Customer’s Software
NXP Software Delivery
Analog
RF
-Inp
ut
Dig
ita
l I/O
Standard Software...
Drue Freeman
21
Software Architecture
ARM 9 in BaseBand Smart MXARM7 Interface Micro
JCOPJavacard OS
RTK OS / Drivers RTOS / Drivers
ATOP
Library
IBM J9 VM, CDC 1.1, Multi-Service
GP
SA
PI
File
AP
I
SM
SA
PI
SA
TS
AA
PI
NF
CA
PI
IOS
tream
AP
I
Javacard Applet
Javacard Applet
Road PricingJava
Appilcation
Road Pricing
Java Appilcation
Connected Navigation
Java Application
(Stolen Vehicle) Tracking
Java Application
Nati
ve
Se
rvic
es
Native Application
Native Application
AT
OP
AP
I
Other…
Java Application
Ph
one
AP
I
Mu
ltiS
WU
pd
ate
AP
I
SmartMX SoftwareHost SoftwareConnectivity Processor Software
NXP delivered SW Customer OS/driver/servicesNXP HW
CP
UN
ative
pla
tform
code
Ja
va
native
Imple
meta
tion
&
AP
Is
Custo
mer
Ja
va
code
Customer Application Demo Application
GPS Host
GSM Stack
CM Mux /
Demux
Power /Clock
Inband Modem
Drue Freeman
22
Other Areas
Electrical power steering
Reduced emissions
Dual clutch systems
Start-Stop systems
LED lighting
Drue Freeman
23
Summary
Semiconductors driving Innovation in Automotive electronics
Connected mobility concepts driving safety & connectivity
Innovations you have seen today:– Integration in car radio platforms leading to lower power consumption, cost
& TtM
– Telematics
– Car access & connected key concepts
Energy efficiency is another key area for innovation
Many other concepts under development
Do contact me if you have interesting ideas & would like to partner with
NXP in a product / concept development exercise using any of these
technologies [[email protected]]