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Next-Gen Strategies for Technology in the Property Industry November 5th 5.00-7.30pm
Tom Douglas Room, Level 7 @ Via6, 2121 6th Ave, Seattle, WA
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agenda Welcome!Peter Rake, COO, Switch Automation !
Context – Innovation Technology – User Centered Design!Bruce Duyshart, CEO Meld Strategies !Opportunity – Going Beyond Sustainability – Case Study!Dominic Ambriano - Head of Sustainability, AMP Capital !Analysis – Big Data. Big Opportunities.!Deb Noller, CEO Switch Automation !
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innovation technology !/ why a tipping point?!!/ user centered design!!
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Big Difference
Small Actions
The Tipping Point: when a series of small actions can lead to a big difference
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Connectors – who act as conduits Mavens – who help others Salesmen – who persuade others
Tipping Point
The Law of the few
The Stickiness
Factor
The Power of Context
The Tipping Point: 3 Key Ingredients leading to exponential popularity
What sticks in the minds of the public and influences future behaviors
A series of small but influential changes
that makes the environment right
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Information Technology Environmental Sustainability
Network Connectivity Materials Science
Fabrication Manufacturing
User Centered Design
We are sitting at a confluence of ideas and technological capability
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User Centered Design
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2005
2013 8
The world around us has changed
Location: Vatican City
Location: Vatican City
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consumer behavior is now driving expectations for technology everywhere
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but we are all time poor
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people are looking for better user experiences
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new design "concepts
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Source: Christopher Jenner – concept for Eurostar
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no matter who they are, or where they are…
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at work
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Location: 1 Bligh Street, Sydney
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at home
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at play
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Source: Spinifex, Vivid Festival
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In the software world, there is a design philosophy known as
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User "Centered "Design
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Products are designed around how people"can, want and need to use them."
"not!"
Forcing users to change their behavior to accommodate the product
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" 6 Key Principles of User Centered Design"" 1. The design is based on an explicit understanding of users, tasks " and environments." 2. Users are involved throughout design and development." 3. The design is driven and refined by user-centered evaluation." 4. The process is iterative." 5. The design addresses the whole user experience." 6. The design team includes multidisciplinary skills and perspectives.
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our approach to buildings "should be no different"
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Source: http://meld.li/1cP9Z4g
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"we need to think about all the people who use buildings"
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we need to better understand how people interact, "use & manage buildings
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To achieve this outcome,"technology has to be thought about in multiple dimensions
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a holistic approach has to be undertaken
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consider multiple design disciplines
solution design
telco
comms
electrical
mechanical
fire
hydraulic
safety & security
architecture
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consider people
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consider individual use case scenarios
common needs
investors
owners
building managers
guests
visitors
public
authorities
emergency services
security
tenants
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consider"user "experience"design"principles
Corporate Communication
Technology
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connect the dots between people, places & technology
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more productive stimulating work environments
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Location: Google Head Office – Tel Aviv
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more innovative design solutions
Location: Yotel – New York
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more innovative product design
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more intuitive software interfaces
Source: Switch Automation
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more enjoyable customer experiences
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Source: Lightwell
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Smarter Buildings. Better Experiences.
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