Guide toBuildingYour
PersonalBrand
THE BEGINNER'S
BY SIMPLY STATED MEDIA
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You no longer have to hateyour job or feel stuck at
work.
You don’t need to be scaredor sad that you’ll never do
what you love.
You can advance your career,uncover lucrative
opportunities, do more ofwhat you love, and take
control over your work life.
And, it starts with buildingyour personal brand.
AN INTRODUCTION TO THE IMPORTANCE OF
PERSONAL BRANDING INTHE DIGITAL AGE
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simplystatedmedia.com
Branding is the act ofpositioning a commodity --such as a service, product,business, or idea -- so thatits unique value is visible
and recognizable.
You probably associate andrecognize the branding of
large corporations.
But branding isn't just forbig businesses.
"All of us need to understand theimportance of branding. We are CEOs of
our own companies: Me Inc.
To be in business today, our mostimportant job is to be head marketer for
the brand called You."
TOM PETERS IN FAST COMPANY
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simplystatedmedia.com
Branding is for businessesAND individuals who want toattract the attention needed
to grow professionally.
Personal branding is how youeffectively communicate who
you are, what you do, andwhy you are different.
It's positioning yourself sothat your unique value isvisible and recognizable.
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Personal branding isabout who you are in
person....
But it's more about whoyou are online.
“Personal branding is about managing yourname — even if you don’t own a business — in
a world of misinformation, disinformation, andsemi-permanent Google records.
Going on a date? Chances are that your “blind”date has Googled your name. Going to a job
interview? Ditto.”
TIM FERRISS, 4-HOUR WORK WEEK
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simplystatedmedia.com
To searchers, you are whoyou are in results.
Don't show up at all --and you're sketchy and
unreliable.
Show up with noconsistency -- and
you're an amateur.
But show up with a strong,polished platform -- andyou're an AUTHORITY .
Being an authority and having a cohesivebranded digital presence allows you to standout and create opportunities for advancing
both professional and personally.
It unlocks doors -- some doors you may nothave been able to open otherwise.
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simplystatedmedia.com
A strong online brandcan lead to:
Job & Career Opportunities
Speaking EngagementsBook Deals
Freelancing & Side WorkConsulting JobsEvent Invitations
Selling Your Products & ServicesJoining & Running a Community
Building Your Own BusinessBecoming More INDEPENDENT
Today, you are no longerdefined by your job and
who you work for.
You are defined by who youare and what you know.
Your future and careerdoesn't rely on an
organization.
It's relies on your talent,abilities, ambition, and
drive.
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simplystatedmedia.com
The Internet has giventalented professionals and"indiepreneurs" a powerful
opportunity to be moreself-reliant.
Independently, we can builda following, share our talents,start businesses, and connect
with customers, clients,employers, and audiences
around the world.
"Today, talented individuals needorganizations a lot less than organizations
need talented individuals.
It used to be that there was a stark boundarybetween who's working on their own andwho's working in corporate America. The
boundary is now more permeable."
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DAN PINK, AUTHOR OF FREE AGENT NATION
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Gaining mass visibility andattention -- once only
possible for large companiesand corporations -- is now
possible for any one with anInternet connection.
Individuals have theopportunity to advertisethemselves to the worldthrough personal digital
branding.
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A powerful personaldigital brand is made up
of three things:
1. Branded Website:that says who you are
2. Content:that shows what you
know or do
3. Email List:that allows you to
directly communicatewith your audience
1. BRANDEDWEBSITE
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A branded website is thecore of your digital
presence.
You can't just have aFacebook page, LinkedIn
profile or Etsy store --everyone does.
You need a brandeddot-com that shows youstand on your own and
don't rely on otherplatforms.
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BRANDED WEBSITE
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Plus, you do NOT want torely on other platforms.
When you do, you limityour growth and potential.
You are at their mercy.If they close your account,you lose your audience. Ifthey change their terms,you are impacted. If you
want to add features, theymay not support it.
BRANDED WEBSITE
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When you have your ownwebsite, you control and
centralize your digitalpresence.
You can use one brandeddomain to share yourresume and portfolio,
receive contact inquires,sell products, and direct
all of your traffic to.
BRANDED WEBSITE
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2. CONTENT
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When you have a website,you can publish content
that shows off yourtalents, knowledge, and
abilities.
That content may include:
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CONTENT
Blog PostsSales Copy
EbooksWhite Papers
VideosSlidesharesInfographics
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But your content doesn't always need to exist
solely on your website.
To get extra attention,you can seed content onother platforms through:
CONTENT
Guest Posts (blogs other websites)Social Content (posts on social)
Webinars (live online presentations)Native Content Publishing (videos
on YouTube, slideshows onSlideshare, etc.)
3. EMAIL LIST
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It's not enough to havesomeone discover you
online, read your content,and learn what you do.
You want — and need — tocapture their informationso you can stay in contact
with them.
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EMAIL LIST
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Collecting email addresses isfar more important thangaining Facebook Likes or
Twitter Followers.
An email list of people whoare interested in you and
what you do is the launchingpad for your brand.
It allows you to regularly andreliably connect with an
engaged audience.
EMAIL LIST
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When you have anengaged list, you are able
to leverage youraudience on a direct and
personal level.
You can share content,sell services, advertise
products, promote yourevents, and further build
lasting, powerfulrelationships.
EMAIL LIST
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PULLING IT ALLTOGETHER
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WEBSITE + CONTENT + EMAIL LIST =
UNLIMITED OPPORTUNITIES TO BUILD YOURPERSONAL BRAND, PROMOTE YOURSELF,
AND DESIGN A MORE INDEPENDENT CAREER PATH
Now that you've identifiedwhat a personal digital
brand is and what it can dofor you -- it's time to
stop waiting.
You can start building yourbrand today with our free
five-day #GoPro DigitalBranding Challenge.
START THECHALLENGE
OR HIRE US TO LAUNCHYOUR BRAND NOW
Get 10% OFF thePROFESSIONAL ONLINE PRESENCE
all-in-one starter package at:
simplystatedmedia.comUSE THE PROMO CODE: PRO