Download pdf - THE CONVERSION SUPERHIGHWAY · Title: The Conversion Superhighway: Removing Roadblocks To Fast Conversion Author: ACI Worldwide Keywords: conversion merchant fraud payment checkout

Sources 1. https://www.barilliance.com/10-reasons-shopping-cart-abandonment/ 2. https://www.ppro.com/news/over-two-thirds-of-uk-consumers-still-abandon-online-shopping-purchases-due-to-poor-payment-processes/ 3. https://www.aciworldwide.com/insights/expert-view/2016/september/what-is-the-link-between-payment-methods-and-conversion-rates 4. Optimizely Consumer Trends Survey 2016 5. https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works 6. ACI Positive Profiling Use Cases 2018

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COMMON CONVERSION ROADBLOCKS

THE CONVERSION SUPERHIGHWAYREMOVING ROADBLOCKS TO FAST CONVERSION

Lengthy checkout process

Customer’s preferred payments method

unavailable

Latency in payment processing;

internet lags

One-click checkout

Regional preferred payment

methods

Real-time processing and smart transaction

routing

Inconsistent omni-channel

experience

Delays or rejected order due to fraud checks

A single omni-channel

platform

Positive customer profiling and

risk-based screening

ACI’s UP® eCommerce Payments™ Simple, secure, user-friendly checkout, one-click payments and a sophisticated developer portal.

ACI PAY.ON® Payments Gateway™ Access to hundreds of alternative payment methods and acquirers.

ACI’s Smart Transaction Routing Intelligent, flexible transaction routing for enhanced payments performance.

ACI’s UP Merchant Payments™ solution Seamless experiences across channels, geographies and payment types via a single platform.

ACI ReD Shield® Multi-layered fraud management including machine learning, pattern recognition and profiling, sophisticated analytics and flexible rules.

OVERCOMING ROADBLOCKS WITH ACI

ACI CONVERSION ACCELERATORS

Offering the top-three payment methods in

a country can improve conversion rates by

30%3

28% 25%

of shoppers abandon their purchase if the

checkout process is too lengthy or confusing.1

of shoppers abandon their purchase if a

retailer doesn’t offer their preferred payments

method.2

Positive profiling can reduce

decline rates by

59%6

39%

of consumers are less likely to buy

in store if they had a bad online experience.4

Omni-channel shoppers are more valuable.

Customers using four or more channels spend

more in store when compared to those using

just one.5

9%