Transcript
Page 1: The Emerging Content Marketing Workforce -- Crowdsource + Overstock

THE EMERGING CONTENT MARKETING WORKFORCE

Stephanie LefflerCEO

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53 million (34%) of Americans are freelancers.By 2015 more than 1.3 billion people will work virtually.

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Over the next 10 years, businesses will pay online workers more than $133 billion dollars.

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What is driving this exponential growth?

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Connectivity

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Millennials

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37% of Millennials would take a pay cut if it meant flexibility in work location and hours.

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81% of Millennials think they should set their own work schedules.

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30% of Millennials would leave their job if they got a better offer.

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Companies Face New Challenges

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Only 7 Fortune 500 companies have employee tenure averaging 10+ years.

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In 2013, 58% of businesses doubled spending on online workers.

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What roles are online workers filling?

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How do you manage and qualify the workforce?

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Segment

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Build Great Work UIs

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Evaluate and Monitor

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Q & A

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STEPHANIE LEFFLEREmail: [email protected] Phone: 855-276-9376Twitter: @crowdsource