1. The Future of Mobile Marketing and how to benefit
2. Mobile is coming. And its coming faster than we thought.
Webapptool: The future of mobile marketing and how to benefit.
3. A good mobile experience is more important than ever.
Traditional businesses cannot afford to miss the move to mobile.
They already missed the move to internet... Its crucial for their
business! 2006 2009 2010 Source: Jupiter Research: internet retail
Offline influence Model (US) Webapptool: The future of mobile
marketing and how to benefit. 2012
4. Apparel: Retail Sales Forecast Webapptool: The future of
mobile marketing and how to benefit.
5. What do you want your customers to see on their mobile?
This? Webapptool: The future of mobile marketing and how to
benefit. Or this?
6. This? Webapptool: The future of mobile marketing and how to
benefit. Or this?
7. Dec 2012 Dec 2013 Dec 2015 => 634 million websites
worldwide => 1 billion websites worldwide (est) => 2 billion
websites worldwide (est) The vast majority of these websites are
NOT yet mobile friendly. Webapptool: The future of mobile marketing
and how to benefit.
8. So what are the possibilities for a good mobile experience?
3 main technologies depending on: goal budget functionalities
Webapptool: The future of mobile marketing and how to benefit.
9. Go Responsive Responsive website: the easiest solution Your
current website made user-friendly for mobile devices. Webapptool:
The future of mobile marketing and how to benefit.
10. Why responsive? Quick to implement Cost-effective But Not
user-friendly to navigate Too much scrolling Too much content
Webapptool: The future of mobile marketing and how to benefit.
11. Why responsive? Quick to implement Cost-effective But Not
user-friendly to navigate Too much scrolling Too much content for a
mobile device And a bit boring Webapptool: The future of mobile
marketing and how to benefit.
12. Content on a mobile content on a website Mobile content
should give users the most essential information in 4-6 buttons.
Thumb-friendly navigation! Webapptool: The future of mobile
marketing and how to benefit.
13. A responsive website is better than doing nothing. But
Having your own app on your clients smartphone is much cooler!
Webapptool: The future of mobile marketing and how to benefit.
14. Want an app? Here are the options! Go Native Applications
specifically for mobile platforms. Downloaded as a stand-alone
application on the device. Webapptool: The future of mobile
marketing and how to benefit.
15. Why native? Great user experience Fast & smooth Full
use of device onboard features But Expensive to develop (limited
development resources) Must be developed for each mobile platform
separately Webapptool: The future of mobile marketing and how to
benefit.
16. Why native? Great user experience Fast & smooth Full
use of device onboard features But Expensive to develop (limited
development resources) Must be developed for each mobile platform
separately Webapptool: The future of mobile marketing and how to
benefit.
17. And most of all Are published and updates through appstores
Webapptool: The future of mobile marketing and how to benefit.
18. Where: you depend on the appstores policies for approval it
takes time to get your app approved you must pay or share revenue
to be published Webapptool: The future of mobile marketing and how
to benefit.
19. And what happens if your app is not on these lists?
Webapptool: The future of mobile marketing and how to benefit.
20. And what happens if your app is not on these lists?
Webapptool: The future of mobile marketing and how to benefit.
21. Webapptool: The future of mobile marketing and how to
benefit.
22. Ask yourself Where do YOU go when you are looking for that
perfect Italian restaurant in Riga?
23. Right... Webapptool: The future of mobile marketing and how
to benefit.
24. So native apps in appstores Perfect if: you offer mobile
games or gadgets you want to use all of the mobile device features
you want to make money from people downloading apps But the vast
majority just want a good mobile presentation and an optimal return
on investment. They do not need a native app. Webapptool: The
future of mobile marketing and how to benefit.
25. So native apps in appstores Perfect if: you offer mobile
games or gadgets you want to use all of the mobile device features
you want to make money from people downloading apps But most
companies just want a good mobile presentation and an optimal
return on investment. They do not need a native app. Webapptool:
The future of mobile marketing and how to benefit.
26. Go web apps Using browser technology to provide an app
experience. Techniques used are usually HTML5/CSS/Webkit/Javascript
Webapptool: The future of mobile marketing and how to benefit.
27. Why web apps? Write once, deploy on every platform Full
screen use of browser Navigation elements similar to native apps
Add-to-homescreen Always up-to-date Cost effective development But
Internet connection needed to operate Less use of device features
than native (but getting there) Webapptool: The future of mobile
marketing and how to benefit.
28. Why web apps? Write once, deploy on every platform Full
screen use of browser Navigation elements similar to native apps
Add-to-homescreen Always up-to-date Cost effective development But
Internet connection needed to operate Less use of device features
than native (but getting there) Webapptool: The future of mobile
marketing and how to benefit.
29. But most of all No appstores needed Can be linked directly
to a website Webapptool: The future of mobile marketing and how to
benefit.
30. Go hybrid apps Native navigation and smoothness combined
with dynamic web content. Combines smoothness and functionalities
of native with interactive content of web apps. In fact, a web app
wrapped in a native shield But still: Development per platform
needed Distribution in app stores Webapptool: The future of mobile
marketing and how to benefit.
31. Go hybrid apps Native navigation and smoothness combined
with dynamic web content. Combines smoothness and functionalities
of native with interactive content of web apps. In fact, a web app
wrapped in a native shield But still: Development per platform
needed Distribution in app stores Webapptool: The future of mobile
marketing and how to benefit.
32. So where will it go from here? Webapptool: The future of
mobile marketing and how to benefit.
33. We believe that Native, web and hybrid all have a future.
Type of app determines technique used Roll & function of
Appstores will change (less dominant) HTML5 is and will
increasingly become a good alternative for native apps due to the
cost and findability. Webapptool: The future of mobile marketing
and how to benefit.
34. Source: Kendo UI 2013 Webapptool: The future of mobile
marketing and how to benefit.
35. Make an informed decision: Native => mobile games,
gadgets, heavy device feature utilities and paid apps Web apps
=> real app user experience, cross platform deployment and no
app stores Hybrid => if you still want the appstores or offer
paid apps with the flexibility of the web. Any way you choose...
Mobile is coming. Be ready! Webapptool: The future of mobile
marketing and how to benefit.
36. So the future is mobile Source: Boston Consulting Group,
Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg
Insights Webapptool: The future of mobile marketing and how to
benefit.