Context IS A
KEY INFLUENCER
OF WHAT WE DO
YET WE KEEP
GOING FOR
representativeDESIGNS
TIME TO dareOURSELVES
THE POWER
OF mobile
THE GAME
OF context
AN
INSTANT
coffeeSTORY
Supermarket Breakfast Lunch Tired Break
CONTEXT
TRIGGERS
PRODUCT
relevance
Intention SCORES
SIMILAR
MORE
predictivePOWER
BETTER
prediction OF
BEHAVIOUR
DECREASE
gap betweenINSIGHT AND
ACTIONS
WE NEED
TO APPROACH
THINGS
differently
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