THINK J U G A A D Y A J A A D O O
Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignesh Varadaraj
THINK | THE AUDIENCE’S PARADIGM SHIFT
YouTube channels such as Equals Three, Breaking NYC, Breaking LA, Your Favorite Martian
Highway on my plate
Into The Wormhole
Big Fat Indian Wedding
7 pm • The family is home • Different family members undertake
different chores
Between 8 and 9pm • They start watching TV (Some
families go out on the weekends. Younger people mostly go out on one day)
• Primetime shows start at 8pm and are watched by whoever is in control. Mom - Drama series, Dad - News and the Kid - Sports or Cartoons.
• This is where second screens are used the most (Mobile, Second TV, laptop etc.)
Between 9 and 10pm • Frustration brews in the family leading
to complete inactivity of members not in control or disintegration of these members
• The times that this does not happen is when there are shows which can engage the whole family (Comedy nights with Kapil, Brain Games)
THINK | A DAY IN THE LIFE OF A TV REMOTE
THINK | TARGET AUDIENCE
Demographics SEC-A | SEC-B
Geographic Urban
Semi Urban – Hindi dubbed
Psychographics Innovative & Creative
Eager to learn
Want more from their television experience than just entertainment
Consider time watching infotainment an investment in themselves
Audience Primary | 13 – 25 Years
Secondary | 31 – 45 Years
“The show is about bringing together a group of intellectuals and people with different skill sets to solve problems through innovation | Jugaad “
THINK THUS CREATES A NEW COMMON GROUND OF INTELLECTUAL VALUES FROM WHICH THE NEW, EMERGING INDIA CAN TAKE OFF...�
THINK IS A GAME SHOW THAT BRINGS ABOUT THE BEST IN HUMANITY, WE ENDEAVOR TO EMPOWER AND DEVELOP THROUGH INNOVATION.�
WE WISH TO CREATE A PLATFORM THAT WILL LET EVERYONE BE CREATIVE AND INSPIRE THEM TO COME UP WITH SOLUTIONS FOR EVERYDAY
PROBLEMS
IN SIMPLE WORDS, LETS UN-COMPLICATE THINGS
THINK | ABOUT THE SHOW
It all started with the invention of fire through rubbing two stones. You may say it was an invention but the fineprint is that it was a Jugaad indeed. Today we have 100 ways of making fire but rubbing two stones still remains the Jugaad that changed history
Seeing things from a different perspective
Its about finding innovative solutions that are sustainable in the longer run.So the show aims to capture that emotion of wanting to create something new in an innovative manner.
THINK | AN OVERVIEW About An interactive reality show aimed at showcasing the power of innovation,
and how it can transform lives for the better
Style Game/Reality Show | Infotainment/Documentary style
Theme Problems are solved by the invited set of participants by forming two teams under the leadership of their respective captains.
Language Primary – Hindi
Secondary - English
Duration Each episode – 48 minutes
Each task – 2 episodes (Friday and Saturday 10 PM to 11 PM)
Number of episodes
16 episodes per season
8 weeks
THINK | THE HOSTS
Archana Vijaya
Fun | Energetic | Sporty | Outgoing
Veer Das
Energetic | Humorous | Youth Icon
THINK | TEAMWORK Budget allocation
Planning and idea generation - Provided guidance by experts if needed
Drafting and preparation - Provided required resources by us | Expert opinions taken after drafting a solution
Sponsored sheds for tools and resources
THINK | EXPERT OPINIONS
A one on one competition between the two teams to determine which Jugaad is better
Experts discussing approach adopted by the teams and their ideas
THINK | CONCLUSION Prize given away to the winning team
A mini documentary showing how the solution can make the lives of the people better
Both the ideas are uploaded on the internet for public opinion and tweaks that can be used in other places
THINK | MEDIA | TV CHANNEL
National Geographic
Channel
The most credible channel with similar programming during primetime
NGC is the #1 Infotainment channel in India and has the highest digital reach
Current programming tone supports innovation and creativity
Launch Show- 10 PM Friday & Saturday�Re Run – Twice a week – 6 PM
THINK | MEDIA | DIGITAL CHANNEL
YouTube Channel
Is the #1 AV viewership platform digitally
Viewers looks for innovative content
Launch: 2 Weeks after Channel Launch
Details INR INR
Cast
Vir Das + Archana Vijaya 150,000 x 8 shoots
1,200,000
Teams and Captains 180,000 x 8 shoots
1,440,000
Travel + Lodging (Avg.) (50 x 3000) + (50 x 2000) x 8 shoots
2,000,000 4,640,000
Details INR INR
Pre Production (Location, Permissions, Research)
30,000
Production (People)
DOP 4 + 1 50,000 x 8
400,000
Director 50,000 x 8 400,000
AD x 10,000 x 2 x 8 shoots
160,000
Sound Engineer + Assistant 20,000 x 8
160,000
Writer x 10,000 x 8 80,000
Stylist x 20,000 x 8 160,000
Music x 15,000 x 8 120,000
Production Manager x 2 x 10,000 x 8
160,000 1,670,000
THINK | COSTING
Details INR INR
Production (Equipment)
Primary Camera (PMW 305 +200) x 4 x 10,000 x 8
320,000
Secondary Camera x 5 x 2,000 x 8
80,000
Lights x 35,000 (AVG.) x 8
280,000
Audio 10,000 x 8 80,000
Camera Equipment 30,000 x 8
240,000
Misc. (Genset, Bags, Make Up, Attendants, Vanity etc.) 100,000 x 8
800,000 1,800,000
Details INR INR
Post Production
Editor + FCP x 5 days x 7,000 x 8 edits
270,000
Animation 10,000 x 8
80,000
Packaging/ VFX 10,000 x 8
80,000 430,000
TOTAL PRODUCTION COST INR 8,620,000
THINK | COSTING
Details INR INR
Promotion Cost
TVC Production Cost 1,000,000
Activation x INR 50,000 x 5 cities x 2 Promotions
500,000
Merchandise and Freebie Manufacturing (5,000 units)
200,000
Digital + Social Media Retainer 50,000 x 12
600,000
Ad Agency Retainer 50,000 x 12 600,000
Misc. 300,000 3,200,000
THINK | PROMOTION COSTING
Details INR INR
Ad Slots (72 Available per episode)
50 x INR 10,000 ((Avg. premium cost) 500,000 x 16 episodes 8,000,000
50 x INR 1000 (Avg. re-run cost) 50,000 x 32 episodes 1,600,000
Sponsorship
Title x 1 3,000,000
Associate x 2 2,000,000 5,000,000
Partners Applicable as per cost
Product Placement INR 50,000 x 5
250,000 x 16 episodes 4,000,000
Digital 50,000 views x INR .5
25,000 x 16 episodes 400,000
Merchandise INR 500 x 2000
1,000,000
IPR and International Sales Applicable as per demand
Total Revenue 20,000,000
THINK | REVENUE STREAMS
THINK | PROFITABILITY
Production + Promotion Cost: INR 11,820,000
Total Revenue: INR 20,000,000
Profitability : 69.21%
Shoutoutloud will be a campaign to engage the TG on all touch points."
It will be intended at creating an ecosystem of content and conversation around our show to create a buzz on the right media vehicles.
We all see a wide array of wrong doings and issues that concern us but we often refrain from voicing our opinion about them. We tend to keep them in our sub-conscious and keep on brooding over them internally. Shoutoutloud will give the masses a platform to voice their opinion. It is about venting out your feelings.
The issues can be something as small as your maid not coming on time to something as big as hating the fact that your tax money is going into the pockets of corrupt politicians.
What this would do is create a positive vibe around the campaign and in the sub-consciousness of the masses being a part of the campaign or the ones who just watched it.
Think Change will be a 360 degree campaign that will run parallel to the “Shoutoutloud” campaign.
It will revolve around thinking about solutions of the issues of the common man.
It’s about being change you want to see and “Think Change” will be aimed squarely at that.
The campaign will act as a platform for initiating movements and campaigns by the people themsleves directed towards a change.
The underlying catalyst behind the campaign is the fact that many small things put together can bring a change. Everything else will follow suite.
So we’d be following up with the issues that we get to hear about in the “Shoutoutloud” campaign and work towards bringing about a change for greater good.
THINK | PROMOTION | PAID
Television Commercials • 30/10 sec TVC • Moments from the show are advertised in 10/5 second cuts on NGC
Activation/Events • The Think Change Campaign • Offline events where the designs of the show find their way into actual world and their functionality is explored
• Shout Out Loud Campaign • We’d be setting up our “Shoutoutloud” zones at places with high foot falls in Tier 1 and 2 cities.
• People will be encouraged to come out on the speaker and shout out their problems.
Freebies • Stationary • T Shirts • Key Chains
SEO
Blogs & Collaboration
Mobile Game Application
Website Social Media
YouTube Facebook Twitter Photo/Video Sharing
THINK | PROMOTION | DIGITAL
THINK | PROMOTION | PUBLICITY
Press Conference
Media coverage • We will get coverage from
usage of our products
Activation support
Events Engagement Virality
Freeebies
Engagement | Buzz
Viewership | Reach
Credibility Building
Social Media Events | Activation TVC
Website Publicity Search | Content
TV Show Word of mouth YouTube Channel Merchandise | Freebies