Thriving on Change
John OechsleExecutive VP Strategy & Product
Thriving on Change• Adaptive industries, organizations, and
individuals– People continuously adapt to new
situations to prosper and thrive– Effective communication– Constant change keeps organizations agile– Continuous learning
First satellite imageAugust 18, 1960
CoronaDiscoverer 14 mission
Mid-air recovery of film bucketsBlack & white
25-foot resolution
Mys Schmidta Airfield, Russia
Changing Industry
WorldView-2 Electronic downlinkMt Merapi, Indonesia Natural colorNovember 12, 2010 12-inch resolution
Organizational Change
• Either fostered or hindered• Change is ongoing, not an event• Stable reference points help people
cope with change• Leadership is critical
Individual Change
• People don’t resist change, we resist being changed
• Some thrive, others are hostile• Different approaches to coping
Adapting to Changing Markets• Multi-source product concepts –
from customers, R+D, market analysis of domains
• Research - market potential, compelling reasons to buy
• Value proposition and business justification; prioritize, re-prioritize
• Target Market Initiative (TMI) details Whole Product – deep understanding of specific customer problem
Conceptualization
Concepts
Domains
R&D
Customer
Projects
Business Justification
TMIs
Product Lifecycle - Decision Points
Turning Around Product
Joint Dev Projects
Early Adopters Beta Launch
Decision Points
• Proven Market Potential– Establish joint development partners– Early adopters for test and feedback– Refine product
– Rigorous decision points for go/no-go– Launch with full marketing & sales support
Take Aways• Industry, organizational, and personal
transitions to change• Change can be enabled, but not managed• Knowledge and communication are
essential• Rapid delivery provides important early
experience and feedback• Keep learning…and have fun doing it
Questions & Interaction
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