Dr Graeme Salter
Attention in online courses
Tips for grabbing and holding …
The Problem
Face to Face Lectures
The dream …
the reality?
Online Lectures
The dream …
the reality?
Unique combination of skills
What does a computing academic know about marketing?
Toni Salter The Veggie Lady
Case Study
Workshops on
• How to grow your own organic vegetables
• Gardening therapy for the aged and disabled
Toni Salter – The Veggie Lady
Toni Salter – The Veggie Lady
Toni Salter – The Veggie Lady
Toni Salter – The Veggie Lady
Industry Recognition Exemplary Mobile & Digital Marketing Leadership Award
World Brand Congress 2013 Mumbai
Director of Entrepreneurship, International and Engagement (SCEM)
Focus on
Our experience Selling online workshops to a global audience
We found that marketing concepts can be used not only for promotion, but also delivery of education
The AIDA Model sales letters, video promotions, classified ads etc …
http://www.thecroguy.com/learning/what-is-cro/
Getting Attention A headline, picture or video that might …
• highlight a problem • paint a picture • set a challenge • ask a question • create a cliffhanger
In higher education There are many ways to introduce a topic but the ability to capture attention can vary …
Let’s look at three alternatives
1. Explanation
https://www.youtube.com/watch?v=uvcVkgFQMB0
2. Provide solution
https://www.youtube.com/watch?v=tIxqRSUDG6s
3. Set a challenge
https://www.youtube.com/watch?v=wGIZKETKKdw
Your choice … 1. Bottom falls first 2. Top falls first 3. Both ends fall together 4. Ends approach each other
Let’s see a show of hands
Housekeeping Did I remind you to turn off your phones?
Forget that …
Get out your phones and tablets (but keep them on silent)
Let’s do a poll
Challenge solution Would you like to know the answer?
I’ll tell you at the next forum
Example of a cliffhanger
Slinky Drop Answer
https://www.youtube.com/watch?v=eCMmmEEyOO0
Moodleposium Results
Level of attention
Level of attention
Level of attention
Want to know a secret? One secret for getting attention
Have you heard WiiFM?
What’s In It For Me
Highlight benefits rather than features
Some Examples
Benefits not features
http://demos.articulate.com/showcase/dc_fundamentals/story.html
Benefits not features Benefits highlighted … Help you to become an electrician and be able to troubleshoot electrical problems out in the field
Benefits not features
http://demos.articulate.com/elearning/Diabesity/player.html
Benefits not features Benefits highlighted …
Learn how to avoid type 2 diabetes so that you can live a longer and healthier life
How do I hold attention?
Holding Attention
An example Rather than say • Watch this video • watch this video and then … (some action) • or even embed the action into the video!
Interactive Video
I know what you’re thinking …
When am I going to get time to do all this?
Time Saving Tips
Time Saving Tip 1 Record, Repurpose and Recycle
Build once – use many times!
Time Saving Tip 1 Focus on evergreen content (to start)
Time Saving Tip 1 Online tutorials for Intro to IT developed in 2009
http://graemesalter.com/portfolio/player.html
Time Saving Tip 2
Use the right tools
Readily available tools Tools required –
• PowerPoint • Microphone • Captivate • Optional – Creative commons sound effects or music
Readily available tools
Free from http://educanon.com
Final Time Saving Tip Get help from an expert
An example To make a mobile app you need two of the
most sophisticated tools ever made
Any suggestions?
Use a storyboard
Use a storyboard
Final Time Saving Tip Get help from an expert
What should I do next?
Talk to your friendly Blended Learning Advisor
Final Question What model did my presentation follow?
Final Question What model did my presentation follow?
Final Question What model did my presentation follow?
2 key points to remember
AIDA Attention Interest Desire Action
WiiFM What’s in it for me?
+
Bonus Tip How can movies engage an audience
for hours? The use of stories
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