Download pdf - Top 50 LATAM Brands

36 BrandZ™ Top 50 Most Valuable Latin American Brands 2012

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3,318 58,449 3

3,307 53

3,109 32

3,074 25,513 4

2,842 34

2,815 55,114 4

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2,585 24,574 3

2,511 22

2,414 34,240 1

2,359 54

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Brand# # Brand Brand Value(US$ Mil.)

Brand Value(US$ Mil.)

BrandContribution Index

Brand Contribution Index

Energy

RetailCommunication Provider

CosmeticsFinancial Institution

BankFinancial Institution

EnergyCommunication Provider

Financial InstitutionRetail

EnergyBeer

Communication ProviderBeer

Communication ProviderFinancial Institution

RetailCommunication Provider

*

Financial InstitutionEnergy

BeerAirline

Financial Institution

Brazil MexicoColombiaChileArgentina

Source: BrandAnalytics and Millward Brown Optimor.

LATIN AMERICA

37BrandZ™ Top 50 Most Valuable Latin American Brands 2012

25 1,995 4

Bakery

26 1,980 5

Retail

Mining

Retail

30 2

Food

45 778 2

Food

46 2

Retail

28 1,708 1

44 817 1

Communication Provider

43 851 4

Beer

31 1,494 1

Cement

34 1,352 1


36 1,244 4

Beer

38 3

Retail

50 2


35 1,251 4


37 4

Retail

39 1,143 3


29 4

Retail

33 5

40 3

41 987 4

Retail

42 948 4

Retail

48 1

Paper

493


47 5

Beer

*Claro is based in Mexico but has no operations there.

32 1,398 2

Retail

Retail

Brand# # Brand Brand Value(US$ Mil.)

Brand Value(US$ Mil.)

BrandContribution Index

Brand Contribution Index

Retail27 1,834 2

BRANDZTM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2012