analyzed by
Top Indian Brands on Social Media – September 2013
The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in India (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Home Care
Consumer Electronics
Personal Care
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
Banking
September 2013
A closer look into these
sectors & brands
Comparing Top Aviation Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan Posts
Admin Responded
Total Fans Fan Growth
Jet Airways 11,42,259 0.49 % 0.40 % 19 47 - -
AirAsia India 3,16,354 25.2 % 5.9 % 52 9 59 71.2 %
SpiceJet 5.33,458 2.4 % 0.85 % 34 5 - -
Lufthansa India 3,41,790 2.7 % 1.7 % 43 23 23 47.8 %
Air India 63,153 9.6 % 6.8 % 19 316 - -
September 2013
Air India – Creative Wings Contest
Air India ran the Creative Wings Contest in September. The
Contest related posts engaged the best with its fans.
The Creative Wings Contest related posts had an average
engagement score of 503, higher than the overall engagement
score of 316.
Comparing Top Food / Beverage Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Cadbury Dairy Milk SILK
31,75,175 6.7 % 5 % 26 158 622 2.9 %
Bingo! 46,55,354 3 % 1.2 % 56 8 211 9.5 %
Cadbury Celebrations
40,04,771 1.9 % 0.92 % 35 19 501 0.20 %
Kurkure 30,32,264 0.19 % 1.6 % 136 28 201 79.1
Mentos India 12,45,141 4.7 % 5.9 % 134 102 52 36.5 %
September 2013
Cadbury Dairy Milk SILK - #SayItWithSilk
Cadbury Dairy Milk introduced a new range of Silk bars with customized messages engraved on the bar. The brand promoted the new range with the hashtag
#SayItWithSilk and this engaged best with the fans.
The Cadbury Dairy Milk SILK Facebook page had an
engagement score of 158 which is 5 times the sector
average.
Comparing Top Automotive brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan Posts
Admin Responded
Total Fans Fan Growth
Audi India 27,45,346 12.5 % 5.1 % 26 131 439 1.8 %
Hyundai India 23,20,378 18.2 % 4.2 % 166 11 424 23.3 %
BMW India 23,71,645 10.4 % 4.8 % 61 70 353 -
Mahindra Scorpio 25,30,486 1.7 % 1.5 % 16 89 359 3.3 %
Tata Nano 38,36,584 -0.18 % 0.50 % 50 14 104 78.8 %
September 2013
Audi India – Autumn Collection 2014
The Audi Autumn Collection created lots of buzz on the Audi India’s Facebook page, being the most engaging type of content in September. As a result, Audi
India’s average engagement score was 131 while the sector average was 77.
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in India (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail
Insurance
Restaurant
September 2013
A closer look into these
sectors & brands
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Kotak Mahindra Bank
62,410 13.9 % 30 48 212 1 11:17:27
HDFC Bank 9,882 6.5 % 34 4 846 8 5:17:15
Axis Bank 6.460 117.5 % 484 126 25 80 2:32:44
ICICI Bank
9,987 5 % 53 54 428 - 33:53:11
YES Bank 2,838 -0.45 % 135 103 34 21 37:30:35
Comparing Top Banking & Finance Brands
September 2013
Axis Bank - #ShopaholicsFestival
Axis Bank conducted the Shopaholics Festival between 18th and 24th
September. The brand ran contests and promotions using the
#ShopaholicsFestival, which was the most tweeted hashtag by its followers.
Axis Bank grew its fan base by an astounding 117.5% in September and it
gained 2,606 fans between 18th and 14th September.
Comparing Top Food/Beverage Brands
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Pepsi India 93,751 8.2 % 48 63 25 15 5:36:27
Mad Over Donuts 10,607 1.5 % 347 139 428 496 4:34:20
Bingo! 1,653 27.7 % 965 113 122 128 0:55:45
Cadbury Diary Milk Silk
8,225 21 % 478 54 62 165 5:43:20
Cadbury Celebrations
18,221 0.40 % 31 30 4 1 2:32:07
September 2013
Mad Over Donuts - #MyTeacherGyaan
Mad Over Donuts’ My Teach Gyaan contest, conducted as a lead up to Teachers Day, created lots of buzz
amongst its followers . The #MyTeacherGyaan was one of the
most engaging and used hashtags in September.
In September, Mad Over Donuts’ overall
engagement score was 347, while the sector average was just 50.
Comparing Top Insurance Brands
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
HDFC Life 60,754 47.9 % 32 64 18 - 39:37:03
Aviva India 4,875 13.9 % 975 197 51 20 3:57:40
Future Generali 1,153 8.6 % 551 172 90 52 1:03:51
Bajaj Allianz
3,924 1.5 % 275 165 103 8 2:29:01
Max Life Insurance 5,213 403.1 % 785 85 46 14 15:22:09
September 2013
Future Generali - #DaughterIsSpecial Contest
Future Generali ran a Twitter
contest as part of Daughter’s Day using the #DaughterIsSpecial. The
contest helped engage with its followers and was the most
tweeted hashtag for the month.
As a result, the hashtag #DaughterIsSpecial attained an
engagement score of 960 and an overall engagement score of 551,
which is 4 times the sector average of 148.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Personal Care
Sector Brand
Food & Beverages
Retail
Insurance
Restaurant
September 2013
SO
A closer Look at Selected Top
Brands
Hyundai India
Grand i10 – Surprisingly Distinct
Hyundai India’s Grand i10 ad video was the most watched video in its channel in
September with more than 500,000 views.
Video Views Growth
Oreo India
Strawberry Chocolatey
Oreo India’s Strawberry Chocolatey video garnered more than 440,000 views and
was the most watched video on its channel in September.
Video Views Growth
Jabong
Robbery - Hindi
Jabong new TVC ‘Robbery’ was the most viewed video on its channel in September
with more than 89,000 views.
Video Views Growth
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