© 2015 International Business Machines Corporation 1
« Être vu et monétiser ses solutions sur une Cloud Marketplace : retour d'expérience ».
Eric Segard
06 22 95 43 35
© 2015 IBM Corporation2
Join IBM Marketplace
http://www.cedexis.com/fr/
Philippe Attia / Aude Smiejan
http://www.interactive-clouds.com/
Susan HAIMET
© 2015 IBM Corporation3
Reminder: What’s in it for you…how can we help you go to market?
Cloud Marketplace is your GTM Digital Channel and Marketing Engine
We help you acquire new
customers and generate
demand!
Advanced paid media execution driving
150,000 ramping to 200,000 visitors/mo.
Marketplace campaigns aligned to key
solution areas (e.g., Marketing, IT Mgt.,
Security, etc.)
Merchandising Program for cross/up-sell
POE strategy working across IBM Units
and ecosystem
Partner Marketing Program
We have a content team
focused on curating your
content into Solutions
13+ solution areas, 40+ use cases
Dozens of how-to videos, overview
videos
Drastically improve the quality of
offerings and marketing content
(assets & offers)
Drive an integrated digital
discovery-learn-try-buy experience
via Guided Tours
We provide you with
digital analytics for
performance feedback
ONE Digital Analytics
taxonomy for reporting across
IBM Cloud properties
New IBM Digital Analytics self-
serve reports coming in
February
New Executive weekly
dashboard with KPIs coming in
February
We drive marketing (your
new buyer) requirements
to digital platform team
Usability Testing, Optimization
Analysis (Northpage), and
feedback loops
Interlocks with UX, Design, and
Development/CIO
New process in 2015 to collect,
prioritize, and drive
requirements execution, teaming
with IBM Digital organization
How does Bluemix work?
4
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
Platform Deployment Options that Meet Your Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
DevOps
Tooling Your Own Hosted Apps / Services
Integration and
API Mgmt
Powered by IBM SoftLayer In Your Data Center
+ + +
+ +
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
*Bluemix Local coming Summer 2015
Three key open compute technologies: Cloud Foundry, Docker, and OpenStack.
Extension : a growing number of services, robust DevOps tooling, integration capabilities
Seamless developer experience.
© 2015 IBM Corporation5
A 3 phases onboarding process
https://console.ng.bluemix.net/?direct=cla
ssic/#/store/cloudOEPaneId=store
https://marketplace.ibmcloud.com/home
https://developer.ibm.com/marketplace
/docs/vendor-guide/
© 2015 IBM Corporation6
How to onboard quicky with help ?
https://developer.ibm.com/answers/smartspace/cloud-
marketplace/
http://www.ibm.com/cloud-computing/us/en/partner-
landing.html?cm_mc_uid=45266982550914309012167&
cm_mc_sid_50200000=1432893898
https://www.marketplace.ibmcloud.com/joinnow/
[email protected] ? Support ?
© 2015 IBM Corporation7
Marketplace agreement and contracts
https://developer.ibm.com/marketplace/wp-content/uploads/sites/30/2014/10/i126-6596-1-IBM-Cloud-Marketplace-Business-
Partner-Agreement-v2.7-Jun-2015.pdf
© 2015 IBM Corporation8
Merci
Contacts
Eric Segard
06 22 95 43 35
© 2015 IBM Corporation9
SoftLayer compliancy
the IBM IaaS platform (SoftLayer) is already certified for the following items :
- SoftLayer has a PCI DSS v3.0 ROC
- SoftLayer’s information security policies and security management approach is aligned with US Government standards and
based on the NIST 800-53 framework
- SoftLayer is suited to host financial services, including FFIEC, workloads through its bare metal and single-tenant private
cloud offerings
- SoftLayer supports clients and their HIPAA workloads through its policies and procedures
- SoftLayer complies with data privacy standards worldwide (Safe Harbour) ; SoftLayer will NOT move your data without your
consent and approval
- SoftLayer has a comprehensive SOC2 Type II report for all of its data centers, evaluating controls and their effectiveness ;
SoftLayer added SOC3 audits and reports to its 2014 audit cycle
- SoftLayer is part of the Cloud Security Alliance and has completed the STAR self-assessment
- SoftLayer has a ISO 27001 certificate of compliance
- SoftLayer has completed audit for FISMA compliance for two commercial data centers
- SoftLayer is pursuing FedRAMP (Federal Risk and Authorization Management Program) and is “FedRAMP Ready”
© 2015 IBM Corporation10
Bluemix Platform Security Architecture
VLAN 1
Cloud Foundry Control
Elements
F
I
R
E
W
A
L
L
Services
D
A
T
A
P
O
W
E
R
R
O
U
T
E
R
UAA/
Login Server
Single Sign On
Service
IBM Web ID
Application
RuntimesServices
Services
Developer
Login
Flow
Developer
Provisioning &
DevOps Flow
Application
User Flow
VLAN 2
S
E
R
V
I
C
E
G
A
T
E
W
A
Y
CCDB
Cloud
Controller
Health
Manager
Blob
Store
Metering
DevOps / BOSH
Business Support
Services
ACE Dashboard
Operational Security Services (IBM Endpoint Manager Automated Patch Management,
QRadar SIEM, Nessus Vulnerability Scanning, User Access Management)
IPS
Reverse
Proxy, SSL
termination
Au
the
ntica
tion
OAuth
Authorization
Application
container
isolation
Node Node NodeOperating System security hardening
Network security
Security
Capabilities
© 2015 IBM Corporation11 IBM Confidential 11This chart contains future product roadmap information which is IBM Confidential
and cannot be shared outside of IBM and is subject to change without notice.
IBM Confidential
© 2015 IBM Corporation12
Cloud availability through Multi-region support in Bluemix
US
CustomerDB (SQL DB)
…
…
…
…
…
…
Fabric
……
… ……otherapp.
dal.mybluemix.net
CacheForOtherApp
(Elastic Cache)
mynewapp.ng.myblue
mix.net
1. Once registered initially, user ID is valid for logging into any region
2. User Interface allows for switching between regions and for
regional expansion of organizations
3. Apps are pushed into a particular region – they always exist on a
per-region basis
4. Service instances are created into a particular region
5. Apps and Service instances within the same region can be bound
6. Apps can be secured via custom SSL certificates
7. Apps can be exposed via a global load balancer
8. Continuous delivery pipeline available9. Seamless integration between dedicated and public regions
EU
Customer2DB (SQL
DB)
CacheForOtherApp
(Elastic Cache)
…
…
…
…
…
…
Fabric
……
… ……
mynewapp2.eu-
gb.bluemix.net
otherapp.eu-
gb.bluemix.net
Bluemix
Developer
Recommended
