Structure Follows StrategyApril 30, 2013
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• The overall strategy of a campaign, including measuring metrics, are clearly laid out first
• Operational challenges are identified through discovery sessions
• Work though options to overcome operational challenges
• Call Heidi
Structure Follows Strategy
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April 11, 2023 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 3
Connecting with a distribution center
Challenge One
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Solution
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Post Data to Server Processing Step
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Challenge Two
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Connecting with a distribution centerwithout human intervention
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Solution
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Post Data to Server Processing Step through Cloud Connector
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Challenge Three
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Notifying everyone and their brother
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Solution
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Send Notification Email Using Picklist
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• Develop strategy first• Don’t be afraid to challenge the system• If there is not a way to do it, request it• Of course, have fun with it
Conclusion/Tips
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April 11, 2023 10
Questions & Comments?
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