Unlock the Power of Big Data on Engineered SystemsAT&T Hosting and Application Services for Oracle ApplicationsSeptember 2014
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• Challenges facing your organization today
• Overview for the non-technical
• Why Big Data on engineered systems?
• AT&T services for Oracle Engineered Systems
• Why choose AT&T tohelp you with your Big Data?
2
Agenda
Overview of solutions to support customer challengesArchitect, integrate & operate Big Data solutions to transform business
Embedded in our network• Integrated cloud and network
capabilities blend network resources and computing capacity
Innovative, open, interoperable capabilities • Solutions architected to extend the
value of cloud-based infrastructure by integrating AT&T or third-party capabilities
Enterprise-grade customer experience• Management and support options
to help you operate effectively “in the cloud”, maximizing value
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Integrated infrastructure, platform & application services… and AT&T’s
differentiated customer support for Big Data
Consulting services
End to end management
Integratedservice delivery
Adoption services
Professional services
Performance, reliability, security
Use case exampleMeeting critical needs of enterprises worldwide
Needs
• Trusted, holistic approach
• Flexible management options
• US-based hosted/ managed failover site to back up critical infrastructure
Solutions
• Managed infrastructure
• Mix of physical & virtual servers with mixed management types
• Redundant failover with replication path
Benefits
• Augments enterprise staff with AT&T managed services where needed
• Enables IT staff to be more responsive to business demands
• Satisfies customer’s requirement to control the computing resources
Standards help protect customers from many risks & challenges confronting businesses today
Reliability Enterprise security Trusted provider
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Understanding the executive dynamics
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Big Data development team says…• Open source is cool
• Build everything from scratch
• Commodity servers are good enough
• We don’t need advanced technologies
• Throw results over the wall to the legacy systems when necessary
• Build and they will come
C-level & IT management says…• Proven vendors preferred
• These new skills are hard to find
• Hidden costs in do-it-yourself
• Reliability, availability, serviceability
• Business analysts need accessto Big Data through existing RDBMS (relational database management system) / business analytics
• Need an organized approach
When should you consider a Big Data solution?
Your business is growing by acquisitionYou need an data consolidation or you’re managing multiple Big Data technologies and environments
You’re spinning off from a large businessYou need to stand up your own Big Data solution so your business can continue daily operations.
You’re implementing a new solutionThe time is right for an Big Data solution, but how will you manage it?
Big Data demands are growing, but your staff is not Retaining talent with Big Data knowledge is difficult and expensive.
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Drivers for moving to hosted Big Data
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Business drivers• Merger, acquisition, and spin-off resulting in change
in IT strategy• Need to consolidate or centralize the environment
to streamline IT operations and reduce operational costs
• Challenged with “doing more with less”– Lack adequate number of expert resources to
support the environment– Need to re-deploy the IT resources to core
line-of-business initiatives• Corporate initiative to outsource network,
infrastructure, and/or application services• CEO/CFO/CIO worried about growing costs of
application environment and needs predictability
Technical drivers• Developing a Big Data
solution• Evolution of data
management solutions• Experiencing reliability,
performance, and security issues
• Need better support for archiving, compliance, audit, and regulatory
• General difficulties in technical solutions and support
In all cases, there has to be a compelling event (technology or business) that can justify the transition to a hosted Big Data solution
The Big Data market is changing
Changing technology
• Big Data and analytics represents a range of information management and analysis technologies, yet lately most of the buzz has been around a few specific technologies such as Hadoop and advanced analytics software.
Advanced solutions
• 2014 is ushering in a long-term trend of pragmatic purchasing and deployment of a range of Big Data and analytics technologies and services.
More integrated applications• Combination of both
relational and non-relational data, technology, and the analytic techniques
• Enable organizations to make fact-based decisions driven by the analytics of large and diverse Big Data sets and decision management
• Provide consistent, compliant, and optimized responses to business events.
In 2013, the broad Big Data and analytics technology and services market for the first time broke through the $100 billion mark
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Big Data in the real economy: The growing evidence of benefits
Big Data is about collecting, processing, storing, and using diverse data on an unprecedented scale, exploiting technologies that are affordable and available to enterprises. • monitoring fast-moving data in motion• combining structured and unstructured data• using the full range of data preparation, analysis, and
distribution processes • taking advantage of increasingly digitized interactions
among people, organizations, and physical things
But more than anything else, Big Data is about change• asking new questions• using new data• new analytics, and new metrics
Big Data is more than viewing data through the lens of the three V’s — volume, velocity, and variety.
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What makes it Big Data?
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Volume Velocity Variety Value
Enterprises are challenged by: Data Volume, Velocity, Variety and finding Value
Oracle’s Big Data software components…
Acquire Organize
Oracle Transactional Database & Applications
Oracle NoSQL DB
Analyze & Decide
Ora
cle
Dat
a In
tegr
ator
/ Co
nnec
tors
Structured data /Highly dense data
OracleData
Warehouseand
EmbeddedAnalytics
Unstructured data /Sparse data of value Endeca
Information Discovery
Cloudera Hadoop
OracleBI Foundation
Suite
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… & Engineered Systems forming a Big Data Platform
Acquire Organize
Oracle Transactional Database & Applications
Oracle NoSQL DB
Analyze & Decide
Ora
cle
Dat
a In
tegr
ator
/ Co
nnec
tors
OracleData
Warehouseand
EmbeddedAnalytics
EndecaInformation Discovery
Cloudera Hadoop
OracleBI Foundation
Suite
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Exadata platforms
Big Data appliance
Exal
ytics
In-M
emor
y M
achi
ne
Structured data /Highly dense data
Unstructured data /Sparse data of value
Big Data hardware “themes”
Storage• Is a commodity
• Only getting cheaper and more abundant
• Normalization vs. denormalization
• Engineered and optimized systems
Memory• Is a commodity
• Only getting cheaper and more abundant
• The more the merrier
• In-memory computing benefitting from massive allocations of RAM
Compute power (CPUs)• Is a commodity
• Only getting cheaper and more abundant
• The more the merrier
• Combined with massive amounts of RAM allows for super-fast in-memory computing
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Engineered solutions: EXTREME PERFORMANCE
Extreme performance means everything you’re doing now gets kicked up a notch or two— or more. Oracle describes its engineered systems with words such as faster, better, lower, and fewer. Put them together and you start to understand the benefits of extreme performance.
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• Faster processing, lower costs,less risk of data loss, faster deployments
• Higher throughput, more storage capacity, smaller footprints
• More transactions, better analytics, faster data loading
• Faster query results, better data compression, higher availability
• Less downtime, more choices, more opportunities
Applications
Middleware
Database
Operating systems
Virtual machine
Servers
Storage
Complete solutions,complete choice
Oracle hardware solutions
Oracle Engineered Systems
EXA systems specialize in Big Data warehousing and large scale transaction processing
Oracle SuperCluster Ideal for consolidating diverse environments
Oracle Database Appliance
In-a-box solution for midrange database workloads; midsize businesses or individual departments
Oracle Big Data Appliance
Complete, easy-to-deploy solutions for acquiring, organizing, and loading Big Data into Oracle Database
Sun ZFS Storage Appliance
Robust, efficient, and fast data storage for customers using network-attached storage (NAS)
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Oracle Database customers benefit from advances in auto-provisioning, auto-tuning and data compression features of Oracle Storage Systems for Big Data• Up to a 65 percent reduction in time
spent administering, tuning and provisioning
• Up to 12x data compression based on usage patterns
• Achieve peak database performance• Maximize storage footprint reduction• Quickly create new development
and test environments• Virtually eliminate manual processes• Significantly reduce costs
Oracle 12c Data Base:Part of Big Data
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Extreme performance from Oracle Engineered Systems
Oracle Exadata Database Machine
• Data warehousing and OLTP (online transaction processing) applications
• Consolidating database workloads in private clouds as well as in the data center
Oracle ExalogicElastic Cloud
• Enterprise applications (especially Java and Oracle applications) and middleware in the data center or in the cloud
Oracle Exalytics In-Memory Machine
• Fast business intelligence (BI) solution for modeling, forecasting, and planning applications
• Optimized, advanced data visualization for actionable insight into large data sets
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Our service set for Big Data solutions is both robust and flexible
Big Data hosting• Your team manages
the applications, which reside in an AT&T Internet Data Center.
• Users access your applications via highly secure web connection.
Big Data management• Your team focuses on
strategic IT initiatives. Applications can be hosted by AT&T or reside in your facility.
• Users see no change and access applications via highly secure web connection.
Big Data professional servicesImplementations, upgrades, & enhancements for:• Improved productivity• Increased efficiency• Reduced costs.
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And support the broader needs of Big Data with a robust portfolio of applications
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ERP, CRM, SFA, SCM, HCM, Financials, Procurement
eCommerce, Portals, Microsites, Managed Middleware,
Service Oriented Architecture
Email – IM, Messaging, Calendar, Contacts,
Conferencing, Blogs, Wiki
• AT&T Commerce to Go• Hybris®, an SAP company • IBM WebSphere Commerce• IBM WebSphere
Application Server• IBM WebSphere Portal • Oracle ATG Web Commerce• Oracle Endeca• Magento• Adobe Experience Manager• Microsoft.net• Jboss by Red Hat• Java
• SAP ERP Central Component (ECC)
• SAP Business Suite • SAP Business
Warehouse (BW)
• SAP BusinessObjects
• Ariba • SAP HANA • Sybase ASE
• eBusiness Suite• PeopleSoft
Enterprise• EDGE Applications
– (GRC, Siebel, Mobility, Endeca)
• Fusion Applications and Middleware
• Enterprise Perf Management – (Hyperion, OBI,
OBIEE, OBIA)
• Engineered Systems and Optimized Solutions
AT&T’s vision Is to deliver significant value Across the IT services spectrum
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Integration & Professional Services
Our value
On-Demand Applications
Application ManagementColocation Cloud
ServicesUtility
ComputingManagedHosting
Infrastructure focused Application focused
• 24x7x365 global support
• Up to 99.95% network availability
• End user focused Service Level
Agreements (SLA)
• Proactive day to day management and monitoring
• Client executive role is a true
extension of your team
• Highly qualified team of experts in product and technology
To excel in delivering Big Data services We emphasize four major principles
We build trusted relationships• As our client’s trusted ‘partner’ AT&T is committed at
all levels to helping our customers reach their application objectives and goals!
With an adaptive & flexible approach to customer service • AT&T quickly adapts our delivery & support model
as needed to meet aggressive timelines or unique deployment situations and helping to ensure better user adoption.
We bring value to our customers' business• We enable our customers to focus on what they do
best, their business, while we manage their complex Oracle solutions and supply flexible end-user support to keep business processes humming.
And offer unique approaches to solving a variety of obstacles • An example…we can work with customers to price solutions
that help them overcome financial pain points in their business.
AT&T Hosting &
ApplicationServices
Trusted relationships
Adaptive and
flexible
Value toyour
business
Uniqueproblemsolving
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Value to You
Drive actionable
information
Reduce costs
Adapt quickly and
efficiently
Improve time to market
AT&T hosts and manages your
Big DataProtect your investment
Maximize performance
Focus on what you
do best
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