Unlock the Power of Big Data on Engineered Systems AT&T Hosting and Application Services for Oracle Applications September 2014 © 2014 AT&T Intellectual

Unlock the Power of Big Data on Engineered SystemsAT&T Hosting and Application Services for Oracle ApplicationsSeptember 2014

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

• Challenges facing your organization today

• Overview for the non-technical

• Why Big Data on engineered systems?

• AT&T services for Oracle Engineered Systems

• Why choose AT&T tohelp you with your Big Data?

2

Agenda

Overview of solutions to support customer challengesArchitect, integrate & operate Big Data solutions to transform business

Embedded in our network• Integrated cloud and network

capabilities blend network resources and computing capacity

Innovative, open, interoperable capabilities • Solutions architected to extend the

value of cloud-based infrastructure by integrating AT&T or third-party capabilities

Enterprise-grade customer experience• Management and support options

to help you operate effectively “in the cloud”, maximizing value

© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.3

Integrated infrastructure, platform & application services… and AT&T’s

differentiated customer support for Big Data

Consulting services

End to end management

Integratedservice delivery

Adoption services

Professional services

Performance, reliability, security

Use case exampleMeeting critical needs of enterprises worldwide

Needs

• Trusted, holistic approach

• Flexible management options

• US-based hosted/ managed failover site to back up critical infrastructure

Solutions

• Managed infrastructure

• Mix of physical & virtual servers with mixed management types

• Redundant failover with replication path

Benefits

• Augments enterprise staff with AT&T managed services where needed

• Enables IT staff to be more responsive to business demands

• Satisfies customer’s requirement to control the computing resources

Standards help protect customers from many risks & challenges confronting businesses today

Reliability Enterprise security Trusted provider


Understanding the executive dynamics


Big Data development team says…• Open source is cool

• Build everything from scratch

• Commodity servers are good enough

• We don’t need advanced technologies

• Throw results over the wall to the legacy systems when necessary

• Build and they will come

C-level & IT management says…• Proven vendors preferred

• These new skills are hard to find

• Hidden costs in do-it-yourself

• Reliability, availability, serviceability

• Business analysts need accessto Big Data through existing RDBMS (relational database management system) / business analytics

• Need an organized approach

When should you consider a Big Data solution?

Your business is growing by acquisitionYou need an data consolidation or you’re managing multiple Big Data technologies and environments

You’re spinning off from a large businessYou need to stand up your own Big Data solution so your business can continue daily operations.

You’re implementing a new solutionThe time is right for an Big Data solution, but how will you manage it?

Big Data demands are growing, but your staff is not Retaining talent with Big Data knowledge is difficult and expensive.


Drivers for moving to hosted Big Data


Business drivers• Merger, acquisition, and spin-off resulting in change

in IT strategy• Need to consolidate or centralize the environment

to streamline IT operations and reduce operational costs

• Challenged with “doing more with less”– Lack adequate number of expert resources to

support the environment– Need to re-deploy the IT resources to core

line-of-business initiatives• Corporate initiative to outsource network,

infrastructure, and/or application services• CEO/CFO/CIO worried about growing costs of

application environment and needs predictability

Technical drivers• Developing a Big Data

solution• Evolution of data

management solutions• Experiencing reliability,

performance, and security issues

• Need better support for archiving, compliance, audit, and regulatory

• General difficulties in technical solutions and support

In all cases, there has to be a compelling event (technology or business) that can justify the transition to a hosted Big Data solution

The Big Data market is changing

Changing technology

• Big Data and analytics represents a range of information management and analysis technologies, yet lately most of the buzz has been around a few specific technologies such as Hadoop and advanced analytics software.

Advanced solutions

• 2014 is ushering in a long-term trend of pragmatic purchasing and deployment of a range of Big Data and analytics technologies and services.

More integrated applications• Combination of both

relational and non-relational data, technology, and the analytic techniques

• Enable organizations to make fact-based decisions driven by the analytics of large and diverse Big Data sets and decision management

• Provide consistent, compliant, and optimized responses to business events.

In 2013, the broad Big Data and analytics technology and services market for the first time broke through the $100 billion mark


Big Data in the real economy: The growing evidence of benefits

Big Data is about collecting, processing, storing, and using diverse data on an unprecedented scale, exploiting technologies that are affordable and available to enterprises. • monitoring fast-moving data in motion• combining structured and unstructured data• using the full range of data preparation, analysis, and

distribution processes • taking advantage of increasingly digitized interactions

among people, organizations, and physical things

But more than anything else, Big Data is about change• asking new questions• using new data• new analytics, and new metrics

Big Data is more than viewing data through the lens of the three V’s — volume, velocity, and variety.


What makes it Big Data?


Volume Velocity Variety Value

Enterprises are challenged by: Data Volume, Velocity, Variety and finding Value

Oracle’s Big Data software components…

Acquire Organize

Oracle Transactional Database & Applications

Oracle NoSQL DB

Analyze & Decide

Ora

cle

Dat

a In

tegr

ator

/ Co

nnec

tors

Structured data /Highly dense data

OracleData

Warehouseand

EmbeddedAnalytics

Unstructured data /Sparse data of value Endeca

Information Discovery

Cloudera Hadoop

OracleBI Foundation

Suite


… & Engineered Systems forming a Big Data Platform

Acquire Organize

Oracle Transactional Database & Applications

Oracle NoSQL DB

Analyze & Decide

Ora

cle

Dat

a In

tegr

ator

/ Co

nnec

tors

OracleData

Warehouseand

EmbeddedAnalytics

EndecaInformation Discovery

Cloudera Hadoop

OracleBI Foundation

Suite


Exadata platforms

Big Data appliance

Exal

ytics

In-M

emor

y M

achi

ne

Structured data /Highly dense data

Unstructured data /Sparse data of value

Big Data hardware “themes”

Storage• Is a commodity

• Only getting cheaper and more abundant

• Normalization vs. denormalization

• Engineered and optimized systems

Memory• Is a commodity


• The more the merrier

• In-memory computing benefitting from massive allocations of RAM

Compute power (CPUs)• Is a commodity


• The more the merrier

• Combined with massive amounts of RAM allows for super-fast in-memory computing


Engineered solutions: EXTREME PERFORMANCE

Extreme performance means everything you’re doing now gets kicked up a notch or two— or more. Oracle describes its engineered systems with words such as faster, better, lower, and fewer. Put them together and you start to understand the benefits of extreme performance.


• Faster processing, lower costs,less risk of data loss, faster deployments

• Higher throughput, more storage capacity, smaller footprints

• More transactions, better analytics, faster data loading

• Faster query results, better data compression, higher availability

• Less downtime, more choices, more opportunities

Applications

Middleware

Database

Operating systems

Virtual machine

Servers

Storage

Complete solutions,complete choice

Oracle hardware solutions

Oracle Engineered Systems

EXA systems specialize in Big Data warehousing and large scale transaction processing

Oracle SuperCluster Ideal for consolidating diverse environments

Oracle Database Appliance

In-a-box solution for midrange database workloads; midsize businesses or individual departments

Oracle Big Data Appliance

Complete, easy-to-deploy solutions for acquiring, organizing, and loading Big Data into Oracle Database

Sun ZFS Storage Appliance

Robust, efficient, and fast data storage for customers using network-attached storage (NAS)


Oracle Database customers benefit from advances in auto-provisioning, auto-tuning and data compression features of Oracle Storage Systems for Big Data• Up to a 65 percent reduction in time

spent administering, tuning and provisioning

• Up to 12x data compression based on usage patterns

• Achieve peak database performance• Maximize storage footprint reduction• Quickly create new development

and test environments• Virtually eliminate manual processes• Significantly reduce costs

Oracle 12c Data Base:Part of Big Data


Extreme performance from Oracle Engineered Systems

Oracle Exadata Database Machine

• Data warehousing and OLTP (online transaction processing) applications

• Consolidating database workloads in private clouds as well as in the data center

Oracle ExalogicElastic Cloud

• Enterprise applications (especially Java and Oracle applications) and middleware in the data center or in the cloud

Oracle Exalytics In-Memory Machine

• Fast business intelligence (BI) solution for modeling, forecasting, and planning applications

• Optimized, advanced data visualization for actionable insight into large data sets


Our service set for Big Data solutions is both robust and flexible

Big Data hosting• Your team manages

the applications, which reside in an AT&T Internet Data Center.

• Users access your applications via highly secure web connection.

Big Data management• Your team focuses on

strategic IT initiatives. Applications can be hosted by AT&T or reside in your facility.

• Users see no change and access applications via highly secure web connection.

Big Data professional servicesImplementations, upgrades, & enhancements for:• Improved productivity• Increased efficiency• Reduced costs.


And support the broader needs of Big Data with a robust portfolio of applications


ERP, CRM, SFA, SCM, HCM, Financials, Procurement

eCommerce, Portals, Microsites, Managed Middleware,

Service Oriented Architecture

Email – IM, Messaging, Calendar, Contacts,

Conferencing, Blogs, Wiki

• AT&T Commerce to Go• Hybris®, an SAP company • IBM WebSphere Commerce• IBM WebSphere

Application Server• IBM WebSphere Portal • Oracle ATG Web Commerce• Oracle Endeca• Magento• Adobe Experience Manager• Microsoft.net• Jboss by Red Hat• Java

• SAP ERP Central Component (ECC)

• SAP Business Suite • SAP Business

Warehouse (BW)

• SAP BusinessObjects

• Ariba • SAP HANA • Sybase ASE

• eBusiness Suite• PeopleSoft

Enterprise• EDGE Applications

– (GRC, Siebel, Mobility, Endeca)

• Fusion Applications and Middleware

• Enterprise Perf Management – (Hyperion, OBI,

OBIEE, OBIA)

• Engineered Systems and Optimized Solutions

AT&T’s vision Is to deliver significant value Across the IT services spectrum


Integration & Professional Services

Our value

On-Demand Applications

Application ManagementColocation Cloud

ServicesUtility

ComputingManagedHosting

Infrastructure focused Application focused

• 24x7x365 global support

• Up to 99.95% network availability

• End user focused Service Level

Agreements (SLA)

• Proactive day to day management and monitoring

• Client executive role is a true

extension of your team

• Highly qualified team of experts in product and technology

To excel in delivering Big Data services We emphasize four major principles

We build trusted relationships• As our client’s trusted ‘partner’ AT&T is committed at

all levels to helping our customers reach their application objectives and goals!

With an adaptive & flexible approach to customer service • AT&T quickly adapts our delivery & support model

as needed to meet aggressive timelines or unique deployment situations and helping to ensure better user adoption.

We bring value to our customers' business• We enable our customers to focus on what they do

best, their business, while we manage their complex Oracle solutions and supply flexible end-user support to keep business processes humming.

And offer unique approaches to solving a variety of obstacles • An example…we can work with customers to price solutions

that help them overcome financial pain points in their business.

AT&T Hosting &

ApplicationServices

Trusted relationships

Adaptive and

flexible

Value toyour

business

Uniqueproblemsolving


Value to You

Drive actionable

information

Reduce costs

Adapt quickly and

efficiently

Improve time to market

AT&T hosts and manages your

Big DataProtect your investment

Maximize performance

Focus on what you

do best



Documents

Unlock the Power of Big Data on Engineered Systems AT&T Hosting and Application Services for Oracle Applications September 2014 © 2014 AT&T Intellectual