Using technology to make your customer data work for you

Mark Travis

Marketing Executive & Editor, Panlibus Magazine

Talis

The data journey

• Data – raw, unedited

• Information – understanding relations

• Knowledge – understanding patterns

• Wisdom – understanding principles

Database

• Repository of data

• Structures data

• Allows queries to be executed

Database Marketing

• Drivers for database marketing

– Changing role of direct marketing

– Changing cost structures

– Changing technology

– Changing economic conditions

Salesforce

• Salesforce

• Data Protection Act

Email Communications

• Part of integrated marketing campaign

• VerticalResponse

• A/B testing

Google Analytics

• www.google.com/analytics

Google Analytics

VizLib Project

Other Technologies• Blogs - Wordpress

• Podcasts - Audacity

• Videos – iMovie, Camtasia

• Web 2.0

Web 2.0 Technologies

• Twitter - TweetDeck

• Facebook

• Flickr

Conclusion

• Your customer data is important

• Technology can help

• Use your expertise to gain wisdom from your data