CREATE THE COMMUNITY ENGAGEMENT PLAN THAT CONNECTS
WITH CONSUMERS
NWCUA Marketers’ Conference
WALK THE TALK
@AmyRosenberg
Amy Rosenberg
President, Veracity [email protected] http://www.linkedin.com/in/amyrosenberg
Recent Board Member, PRSA
@AmyRosenberg
Agenda
Intro Picking Your Campaign—3 Goals Types of Campaigns Content Calendars Digitizing Traditional Marketing Questions
@AmyRosenberg
Picking Your Cause
First Goal—Always Consider the Members
How does this help your members?
Picking Your Cause
Second Goal—Cohesive Synergy
Marketing departments need to collaborate.
@AmyRosenberg
Picking Your Cause
Third Goal—Get Out There
A picture paints a thousand words.
@AmyRosenberg
@AmyRosenberg
Types of Engagement—Events
Try and “Own” the Marketing Piece
Event marketing timelines.
@AmyRosenberg
Types of Engagement—Volunteering
Volunteer With And For Your Members
@AmyRosenberg
Types of Engagement—Donations
Beyond Writing The Check.
Donate something specific & “events.”
@AmyRosenberg
Going Viral
Put a Digital Spin on a Traditional Approach
Enhance what you are already doing.
@AmyRosenberg
Going Viral
Reach the Public and Influencers Directly
You don’t need to rely anyone
to get your message out there.
@AmyRosenberg
Content Calendars
Combining All Disciplines into Content Calendar
Tying into local events/topics for SEO.
February 2014
@AmyRosenberg
Content Calendar Topics
Community & Charity Events Awareness Days & Months NWCUA topics Industry News Local News
Community Events (not related to your campaign)
@AmyRosenberg
Content Idea Sources
Google Alerts http://www.google.com/alerts Social Media
LinkedIn Groups, Facebook, Twitter Newsletters (industry, competitors, news, etc.)
May want to create specific email to sign up with Industry & competitor blogs Tools
http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/
@AmyRosenberg
Going Viral
Getting in Reporters’ Blogs & Social Media Channels
@AmyRosenberg
Going Viral
Campaign Ideas
Windermere’s Charity Challenge
THANK YOU!@VeracityMKTG
TrueVeracity.com
http://www.slideshare.net/TrueVeracity
Amy Rosenberg | Veracity
Recommended
