Wake ‘n Bake Food Truck
Project Management x470 April 23 - May 25, 2011EDP 325936
Cindy Chen
Goldie Liu
Hershow Al-Barazi
Michael Molano
Pency Mak
TingTing Huang
Tugce Bora
Project ObjectiveBy Feb. 1, 2012 open a food truck that
provides online pre-order services serving bite sized pastries, coffees and teas in
high commute areas.
To provide San Francisco commuters a mobile source of breakfast
carryout that is fresh, gourmet, and convenient.
BackgroundOver 350,000 people commute everyday to San Francisco from
around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the
easiest meal of the day.Mission
Scope
Assumptions
In Scope: Launch of a Wake n’ Bake food truck
• Out of Scope: • Maintaining business post launch
Already have modified Truck Business License Health Permits Parking Permits Bakery for use and storage of goods Insurance for Employees is not included in budget Working Part-time 10hrs/week
Go – Live date: Feb 1, 2012 Team Member will be cashier/barrister/driver Pastry Chef & Assistant Unlimited Budget Website Provider Contract will guarantee
Work Breakdown Structure
ID Task Name Start Finish Duration1 Plan a list of pastries to offer and rotate weekly 8/1/2011 8/15/2011 2 weeks2 Finalize a launch menu 9/25/2011 10/1/2011 1 week3 Purchase inventory for baking ingredients 1/15/2012 1/15/2012 2 weeks4 Purchase inventory for necessities 1/15/2012 1/16/2011 1 day5 Create a tracking plan 9/1/2011 9/15/2011 2 weeks6 Finalize order plan with Philz Coffee 1/16/2012 1/22/2012 1 week7 Finalize contract with SFBI 1/16/2012 1/26/2012 10 days8 Hire pastry chef and pastry assistant 11/15/2011 1/1/2012 1.5 months9 Finalize working schedule for baking 1/10/2012 1/10/2012 1 day
10 Purchase baking tools 1/15/2012 1/22/2011 1 week
Pastries - Project Cost Budget
Budget (SWAG estimates) Wage # of Total Hours Initiation
Planning (Internal)
Execution (External Vendors) Closing
Total Budget Estimate
Pastries (yearly)
Baking Ingredients (monthly) $1,000.00 $12,000
Pastry Chef salary (wage= hourly) $15.00 20 $15,600
Pastry Assistant salary (wage=
hourly) $12.00 20 $12,480 Vendor – SFBI
(monthly) $2,000.00 $24,000 Vendor – Philz
(monthly) $400.00 $4,800
Coffee Machine (one-time fee) $400.00 $400
Coffee Grinders (one-time fee) $100.00 $100
Baking tools (one-time fee) $2,000.00 $2,000
Salary for two employees $40 10 $41,600 Necessities(monthly) $200 $2,400
Risk Probability Impact Mitigation Plan1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons
M HOrder pastries from SFBI
2. Vendors not able to delivery orders on time due to traffic, car accidents, etc
M HPrepare a backend delivery service to fulfill orders
3. Storage malfunction (ie: power outage) L H Order pastries from SFBI
4. Limited supply of ingredients L M Have substitute ingredients
ready on hands5. Food sanitation L H Employees need to be safety &
sanitation Certified
Pastries – Risk Response Plan
Communication Activity Audience Key Messages Delivery Method When Who
Menu preparationPastry Chef/Pastry assistant
Discussion on what to bake
In person meeting By Jan 1st, 2012
Tingting
Pency
Inventory controlPastry Chef/Pastry assistant
Communicate status of inventory
In person meeting Weekly
Tingting
Pency
Menu Rotation Wake n’ Bake Team
New menu for the month Email Weekly
Tingting
Pency
Pastry Order SFBIOrders and delivery schedule
Email/Phone WeeklyTingting
Pency
Pastries – Communication Plan Matrix
Marketing Deliverables:a. Communication Plan &
Priorities b. Social Media accounts
created – Facebook, Twitterc. Restaurant sites account
createdd. Logo createde. Flyers f. Flyers distributed in identified
locationsg. Sales promotions identified
and rolled out to various sources – Local and small businesses, corporations, colleges
Communication
ActivityAudience
Key Message
s
Delivery
Method
When Who
Promoting new food truck Public
New mobile source for breakfast
Word-of-mouth, Facebook, flyers
January 1, 2012
HershowGoldie
Promoting new food truck
Local & Small Businesses
New mobile source for breakfast
Face-to-face, flyers
January 20, 2012
HershowGoldie
Promoting new food truck
Nearby Corporations
New mobile source for breakfast
Face-to-face, flyers
January 20, 2012
HershowGoldie
Promoting new food truck
Nearby Schools
New mobile source for breakfast
Face-to-face, flyers
January 20, 2012
HershowGoldie
Marketing Communication Plan
Risk Probability Impact Mitigation Plan
Commuters are not interested in mobile food truck Medium High
Survey commuters at possible locations to assess interest
Price point is too high to be competitive in market Medium Medium
Research other bakeries and food truck prices and determine a comparable price
Miss target audience (ads are in wrong location) Medium Medium
Promo codes for different areas that it was distributed and evaluate which areas are working
Do not sell enough to make profit Medium HighDecrease price points at launch and increase as time goes on
Marketing strategy too costly Low High
Prioritize marketing methods and increase as revenue increases
Marketing Issues & Risks
[Michael]: This WBS needs to be expanded to one more level down.
Communication Activity Audience Key Messages Delivery
Method When Who
Hand off of requirements Developers
Hand off requirements so developers can start coding and testing
Word docs in email attachment
July 6, 2011 CindyMichael
Website development & testing status update
Project manager, marketing team
Communicate status of development & testing of website
Project status dashboard in Excel
Every Wednesday from July 6, 2011 to August 24, 2011
CindyMichael
Release training documentation Employee
Provide training documents, to instruct the employee how to use the internal system to access the pre-orders
Training doc in Word docs
January 1, 2012
CindyMichael
Deployment of employee system
Project Team
Employee system is ready to launch Email January 2,
2012CindyMichael
Deployment of customer website
Project Team
Website is ready to launch Email January 6,
2012CindyMichael
Website Communication Plan
Risk Item #
Risk Description Probability
Impact Mitigation Plan
1
Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement
Medium High
Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project.
2If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)
Low High
Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement
3 The website may not deploy on time (implementation) Medium High
We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment
4
Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors
Medium Medium
Perform in-depth research on the firms to make sure that they have worked on a similar project.
5If the logo won’t be finalized by marketing team, it might prolong software development life cycle.
Low Medium
We will work with Marketing team, to ensure the logo will be finalized on time
Website Risks