WE FASHIONCOMPANY INTRODUCTION
PRESENTED BY WE FASHION • SEPTEMBER 2011
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
CONTENTS
LET’S INTRODUCE WE FASHION
WE THE BRAND
BRAND POSITION
WE STRATEGY
OUR CUSTOMERS
COLLECTIONS
STORES & STAFF
LIVING THE BRAND
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
LET’S
INTRODUCE
WE FASHION.
WE STORE NIJMEGEN • MARCH 24th, 2010
WE STORE NIJMEGEN • MARCH 24th, 2010
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
Every second someone makes a purchase
in one of the 240 WE shops in Europe.
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
WE Fashion sells more than six million T-shirts
each year.
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
WE Fashion sells more than 200.000 suits each
year.
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
If you start off in Amsterdam and tie together all
the jeans
that WE Fashion sells every year, you can reach:
Berlin with the men’s jeans (648 km);
Luxembourg with the women’s jeans (371 km);
and
Bern with the kids’ jeans (875 km).
OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010
WE STORE NIJMEGEN • MARCH 24th, 2010
WE THE BRAND.
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
WE THE BRAND – OUR HISTORY
WE started in 1917 as a wholesale retailer. In 1962, we opened our first
shop in
Amsterdam with the name Hij Menswear, followed in 1986 by ZIJ
Womenswear.
The two merged into one business in 1999.
What else could we call ourselves, but WE?
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
WE THE BRAND - TODAY
WE Fashion is an international fashion company. With approximately 240
stores
and 3.000 employees, WE Fashion is represented in the Netherlands,
Belgium,
Germany, France, Luxembourg, Austria and Switzerland. The organization's
International distribution centre and head office are based in Utrecht, the
Netherlands.
WE Fashion is part of Logo International, a fashion group that owns a
number of
well-known wholesale and retail fashion companies, Including O’Neill,
Setpoint,
Van Gils Fashion, and Waalwear Kids.
COMPANY INTRODUCTION WE FASHION • JANUARY 2011
WE THE BRAND - TODAY
Stores
* Austria 2
* Belgium 35
* France 9
* Germany 34
* Luxembourg 1
* The Netherlands 126
* Switzerland 30
237
Employees
* Austria 25
* Belgium/France/
Luxembourg
450
* Germany 475
* The Netherlands 1.800
* Switzerland 250
3.000
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
WE THE BRAND – OUR MISSION
WE
INSPIRE
PEOPLE TO
HONOUR
THEIR
PERSONAL
STYLE.
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
WE THE BRAND – OUR VALUES
WE ARE PURE
We’re open, clear and take a no-
nonsense
approach to everything we do.
WE ARE INSPIRING
We encourage people to develop and
express their own sense of style.
WE ARE SURPRISING
We dare to be funny and we dare to be
different.
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
WE THE BRAND – OUR SIGNATURE
WE Fashion develops contemporary collections with a North European feel.
Collections that are easy to combine. Not just with articles of clothing from
the WE
Fashion collection, but also with anything that you already have in your
wardrobe.
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
WE THE BRAND – OUR PROMISE
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
WE STRATEGY – 3 STEPS
3. ACCELERATEFurther Country differentiation
Expand Girls, Accessories, E-commerce, Franchise
Add new countries
2. EXPLORE GROWTH OPTIONSSet up further country differentiation
Pilot Girls, Accessories, Pilot E-commerce / Franchise
Improve product availabilityTest/Pilot further growth area’s
1. BUILD FOUNDATIONImprove Processes and Capabilities
Improve Positioning & ProductPrepare the organization for growth
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
WE STRATEGY – OUR WORLD IS CHANGING
Our future processes are defined by SPEED & INTEGRATION
WE STRATEGY - OUR WORLD IS CHANGING
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
OUR PROFILE CUSTOMERS
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
OUR CUSTOMERS - CHRIS
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
OUR CUSTOMERS - CHRIS
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
OUR CUSTOMERS - CHRIS
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
OUR CUSTOMERS - LISA
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
OUR CUSTOMERS - LISA
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
OUR CUSTOMERS - LISA
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
COLLECTIONS
WE Fashion is a fashion brand
that
makes it easy to create your own
style.
Our collections span every user
moment from casual to smart
and
business. The entire collection is
designed to combine into looks
for
every occassion and every style.
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
COLLECTIONS
WE: collection for men and women
within the Casual, Smart and Business
segments. The WE Boys and WE Girls
collections are sold under the WE label
too.
Blue Ridge: for all WE Fashion denim
collections.
WE Ultimate: top-quality collection
for
customers with refined taste. Available
for Men in Smart and Business.
WE Fundamentals: pure, top-quality
products. 100% available. 100%
affordable. For Men, Women and Kids.
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
STORES & STAFF
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
STORES AND STAFF - NEW STORE CONCEPT
WOLUWE/BRUSSELS
HAMBURG ELBEAMSTERDAM LEIDSESTRAAT
VIENNA SCS
LUZERN
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
STORES & STAFF – NEW STORE CONCEPT
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
STORES & STAFF – NEW STORE CONCEPT
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
STORES & STAFF – NEW STORE CONCEPT
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
STORES & STAFF – NEW STORE CONCEPT
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
STORES & STAFF – NEW STORE CONCEPT
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
LIVING THE BRAND – OUR COMPANY CULTURE
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
LIVING THE BRAND – WE CARE
We are members of the
BSCI.
By the end of 2012, 10% of
our collection will be made
from sustainable materials.
We donate leftover clothing
to charitable organizations.
We focus on Fashion &
Education. We believe
education is the only route
to create a sustainable
World and WE working
environment.
COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011
THANKS!