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The Pageant of Western Fashion from Antiquity to the Present
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Merchandising
Fashion as Art
Fashion as Art
Fashion as Social Statement: Anti-consumerism
Fashion as Social Statement
Getting the Public's Attention
London, Spring, 2008
Everyday Clothes
?
Gothic Fashion
Fashion from Grecian times (500 BCE) to the Edwardian era (1910 CE) was primarily
the result of
Material Circumstances
Fashions for a Mini Ice Age
Greater Concentration of Wealth: The Black Plague (1100 – 1700 CE)
Middle Eastern Fabric:
Paisley Velvet and Chenille
Chinese Silk
Poulaines
Hennins: Cone-Shaped Caps
Conspicuous Consumption:
The act of accumulating possessions as status symbols
Venice, Italy
Venetian Carnevale Costumes
The Scarcity Of Resources
The smaller the quantity of something desirable, the more valuable it becomes.
Sumptuary Laws
Sumptuary Laws dictated who could wear what in society; for example, from Roman times (750 BCE) to the Elizabethan period (1600 CE) only royalty could wear purple because the materials used to produce this color dye were so scarce.
Roman Purple:
Mosaic
Royal Purple
Sumptuary Laws
Sumptuary Laws were intended to limit the consumption of luxury goods in order to prevent the noble classes from from going bankrupt in an effort to create an ostentatious display of wealth.
They were also intended to lessen jealousy among the classes.
The Corset
The Corset
The corset was a garment that painfully constricted women's waists into various shapes. It was never used again after World War I because the materials required in its construction were needed for the war effort.
Corset Cartoon
Victorian Chivalry (1840 - 1890)
“Rosie the Riveter”
Royal Purple
Ro
Chinese