Usability Testing in the Wild
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Usability is important.
Usability testing is essential.
Getting testers in the same place, at the same time, with same interests is…
Web audiences are diverse and far reaching--that's why it works
Obsessed with helping developers build better user experiences
“The Journey is the Reward”
Test "everyone" in their natural environment.
1,200,000,000 Data Sessions
We built a Robot
Easy and Cheap
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REENACTMENT
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Stop all other forms of testing!
What have we learned already?
What’s around the corner?
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