We'll maRe you a hero: No matter how you slice it, it's nice to have a

choice. It's nice to have a choice in food. (Who, for example,would go to a place that served

ham on rye and nothing but? Sure i t 'd fill the old belly, but so'd salami or provolone or roast beef or pastrami or a combination of all five.)

It's also nice to have a choice in chemicals. (And when it comes to chemicals, who'd really

want to go to a company that offers a."ham on rye" emulsion and nothing but?)

no matter what What we're First, it's nice to

you're looking for. Second , when it comes to choos ing la texes,

Borden gives you the biggest choice in the market. So, if you want emissions—or a blend of emul­

sions—with predictable performance and high quality —you now know where to get them: Borden ChemfcaL

We want our customers to feel like heroes. IBORDCN.

Borden Inc-Chernical Division,Thermoplastic Products, 511 Lancaster Street, Leominster, Massachusetts 01453.