To download the complete 2014 UPS® What’s Driving the Automotive Parts Online Shopper™ study, visit ups.com/autostudy.© 2014 United Parcel Service of America, Inc. UPS, the UPS brandmark and the color brown are registered trademarks of United Parcel Service of America, Inc. All rights reserved. 01972138. 11/14

DiligentOnline automotive shoppers conduct thorough research before making a purchase

Top 5 Considerations When Comparison Shopping

PriceProduct AvailbilityTechnical DataBrand name/reputationProduct Selection

23%

10%

14%

10%

10%

UPS partnered with comScore to conduct the second annual What’s Driving the Automotive Parts Online Shopper™ study which delivers insights into the online shopping habits and preferences of automotive parts and accessories purchasers.

DistinctAutomotive parts and accessories shoppers can be broken into two key groups

of automotive parts and accessories purchasers are satisfied with the variety of products/brands offered

Millennials ages 18-34

Purchase from an international retailer

Use tablets/mobile phonesto purchase

Replacement BuyersUpgrade Buyers

43%

63%

22%

26%

40%

41%

A Roadmap to the

5 Driversof Automotive

Parts Online Shoppers

DecisiveAutomotive online shoppers know exactly what they want. They are less likely than general online shoppers to return online purchases and are willing to wait longer for their orders

Automotive online shoppers are willingto wait 8 days, compared to general

online shoppers who are only willing to wait 7 days for their online orders

Online Returns Comparison

Automotiveonline

shoppers

Generalonline

shoppers

27%

62% 75%

DiverseOnline automotive shoppers are a diverse group

Breakdown of Automotive Parts & Accessories Purchasers by Gender and Location

DedicatedAutomotive parts and accessories purchasers are heavy online shoppers who are most satisfied with the variety of products/brands offered online

Over one third of automotive online shoppers are power shoppers (9 or more purchases during a

typical 3-month period)

35%

Male Female Millenials GenX and Y

Baby Boomers

34%

60%

40%

28%

38%