+
What’s your magnificent Wow?
#shitay #pod
Sub title: How relevant are you today?....
+Definition of: ‘Average’
! ‘Average’ is best defined as:
! ‘Best of the worst’
! ‘Cream of the crap’
! Same old s### - different day
+58/31
?
+58/31
How well are You communicating?
Are you speaking their language?
Franchisor to Prospects?
Franchisor to Offices?
Offices to Teams?
Offices/Teams to Consumers?
Are you really relevant?
50% of the worlds population is under 30
+What’s Your Wow?
! Million Bucks
! 6%
! 2 Agents ! Survey says?...
+What’s Your Wow?
My personal experience….
-1.5 Mil
- 30K
-Tech savvy consumer
-How are you going to Wow me?..
+What’s your Wow?
! Workshop 20 mins. 4 groups. Team leader.
-What’s your Wow? -Marketing x 3 -Technology x 2 -Fee x 1 (what do I get vs 300k?)
+Is Cost Effective Video Your Wow?
! Videolicious
! Example: https://videolicious.com/examples/video-tour
! Free App for iPad
! Free videos with watermark
! $120 for 200 videos Premium hosting
! Property – Personal – Location – Custom for Target Buyers-Absentee Buyers and Investors.
! Volunteer to Demo?
+Is Cost Effective Video your Wow?
! Adobe Voice
! Pre-listing videos
! Information videos. What happens in the process videos
+Is Drone Video Your Wow?
! Example: https://www.youtube.com/watch?v=17iU1Gl__4Y
! Hire one for a day – Video your town/city/suburb from the air.
! Create a library - Own the raw footage
! Be famous for being above the pack. Above ‘Average’..
+Is Your Blog Your Wow? Words-Photos-Video-Community
! Topical
! Professionally written
! Humorous – Controversial - Representative
! Consistent. Every week.
! Relevant
! Easily Shareable
! *Your Blog can be yourname.com
! You own yourname.com already?.... Don’t you?.....
+Are Online Ads Your Wow?
! Retargeted Ads
! Target per page visited ! Sales –Property-Rentals-New Business- You name it
! Facebook Ads https://www.facebook.com/advertising ! People – Property – Story – Lead Gen
+ Is Your Database Your Wow?.. Would it ‘Wow’ a seller?... Or would they just expect you’d have one?
! More than an Excel spreadsheet to send crap to?
! Structured with targeted categories and campaigns
! Current with people in the right places. Outsourced to a data specialist?
! Relevant. Engaging with ‘relevant’ info via various touchpoints?
! Searchable?
! Used and maintained religiously?
+Are Lead Generation Websites Your Wow?
! Eg: mudgeerealestatereport.com
Brand agnostic
Capture form/squeeze page
E-book or Offer
Seo friendly
Easy build in Wordpress
+Are Single Property Websites Your Wow?
! 123 AnywhereStreet.com ! Positions the property as ‘Special’
+Checked how you’re travelling lately?
! Similarweb.com ! Track your traffic and referral sources
! Get suggestions on how to increase traffic
! Benchmark to your competitors
+Get a Magnificent #POD or be Average…. But remember..
! Average’ is best defined as:
! ‘Best of the worst’
! ‘Cream of the crap’
! Same old s### - different day
+Any Questions ?
?