DO YOU EVER FEEL A BIT STRESSED OUT, DISTRACTED OR IN NEED OF A BIT MORE HEADSPACE?
IN A HYPER-CONNECTED WORLD, OUR SENSES ARE BOMBARDED 24/7 WITH ADS, NOTIFICATIONS, MESSAGES, E-MAILS, FACE-TIMES.
OUR LIVES ARE FULL OF SCREEN-TIME AND DISTRACTIONS.
IT’S EASY TO SWITCH ON.
BUT IT CAN BE MUCH HARDER TO SWITCH OFF.
AND NOTICE WHAT’S REALLY GOING ON.
WILD FULL NESS
THE WILDFULLNESS APP IS A FUN, EASY WAY TO TAKE 10 MINUTES OUT OF YOUR DAY - TO GET OUTSIDE AND TO PAUSE, TAKE BREATH AND NOTICE
A SIMPLE “LIFE HACK” BUILDS ON AN INTUITIVE AND EXISTING BEHAVIOUR
DEVELOPED IN PARTNERSHIP WITH LEADING DOCTORS, PSYCHOLOGISTS, TECHNOLOGISTS, DESIGNERS AND MINDFULNESS AND NATURE CONNECTION EXPERTS
THE PROVEN HEALTH AND WELLBEING BENEFITS OF A DAILY 10 MINUTE OUTDOOR PAUSE INCLUDE LOWER STRESS LEVELS AND ANXIETY, LOWER HEART RATE AND BLOOD PRESSURE, MORE RELAXATION AND BETTER, DEEPER SLEEP.
PLUG IN, SWITCH OFF, TUNE IN
IT ALL STARTS WITH AN INTRODUCTORY 10 DAY PROGRAMME THAT GUIDES YOU THE SIMPLE TECHNIQUE OF BEING PRESENT AND NOTICING WHAT’S GOING AROUND YOU THROUGH THE PRACTISE OF 10 MINUTE ‘SIT SPOT’
YOUR WILDFULNESS JOURNEY CAN THEN GO IN WHATEVER DIRECTION YOU WANT, TAKING ON 1 TO 30 DAY “NOTICING CHALLENGES” BASED ON MODULES THAT EACH OFFER A UNIQUE FOCUS AND DIFFERENT BENEFITS - THE CHANGING SEASONS, DIFFERENT KINDS OF PLACES, TIMES OF DAY
THE BEAUTY OF WILDFULLNESS IS THAT IT WORKS WHERE-EVER YOU ARE, WHENEVER YOU WANT
TOWN OR CITY OR COUNTRYSIDE. YOU DON’T HAVE TO HEAD TO FAR-FLUNG AREAS OF OUTSTANDING NATURAL BEAUTY TO GET ALL THE BENEFITS.
IT EVEN WORKS INSIDE IF YOU CAN SEE GREEN SPACE OUT OF YOUR WINDOW.
brands that we relate to are fun, have empathy, are modern + engage their users.we are the middle ground between science, mindful moments + everyday nature.our tone of voice with be engaging, simple even humourous.a challegne to engage poeple all year round
what we look like + why?we believe we can engage people in the way we lookmodern, fresh + fun
Inspiring brands with empathy- Airbnb
Inspiring brands with empathy - Airbnb
if we areseasonal canwe own colour?can our comms change colour with the season?
Colourful logos
wildful meetsmindfulmash it up!
head space_ mindful
not worthy fun!
Inspiring brands with empathy- Patagonia
= wildfulnesswahoo!
headspace meets pagonia
logo concepts
3
summer
summer
winter
take share
share photography/words/drawings
photographythink big + smallfrom urban to wild country sidesto small details + big picture stuff
phtotography styles
small bigfrom
detail
to
picture stuff .....
... andeverythingin between
seasonal photography styles
SUMMER AUTUMN WINTER SPRING
animationsgifs + illustrationapproachable, inclusive + fun!
Animation Inspiration
Penal Reform - Is a prison sentence always the solution ? by Nice & Serious
The Stop CFC “Good Food for All” Community food centre in Toronto. By Isaac King.
Amazonia Security Agenda. By Moth collective
Illustration style
Nike Foundation: Girl Effect campaign A friendly little intro film for Message. A new web app from @messageapp
Airbnb Brooklyn Half: Hydrant. By Animade
Count on Me, Sesame Street’s Count. By Gentleman Scholar
Slavery and the Qatar 2022 World Cup. By Walk Free
Things to Learn. Dutch children’s charity, Kinderpostzegels. By Matt Edgar
Use of colour & shape
Simplicity of graphics & colour palette
Simple shapes & motion, bold colours, sound is key
wildfulness tone of voiceapproachable, inclusive + fun!
Inspiring brand tone of voice - Brooklyn
Inspiring brand tone of voice - Innocent
9:41 AM 100%
WILDFULLNESS
AT&T 3:41 AM 85%
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10 minutes a day to pause, breathe and notice
sign-up for our starter for 10 wildfullness adventure today
already wildfull? log-in
press pause to see a little animation
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Friends ‘noticing’ right now 4Everyone ‘noticing’ right now 32000
WHO!
HOW!
THOUGHTS!