How To Be Amazing In Social Media
Word of Mouth Crash Course May 10, 2012
@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook
Slideshare.net/DaveKerpen
Social Media Realities
• Social media is not free
• Social media will not bring you instant results
• Social media cannot make up for a bad product or service
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My Amazing Story
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50% Of All Communication Is Listening
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Responsiveness Is Not A Choice
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Respond To Positive Comments TooIn Your Unique Brand Voice
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Transparency Requires A Human Understanding
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Meaningful Engagement Cannot Be Mechanical
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Your Brand Is More Than A Logo
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Use Ads For Greater Impact
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Provide Value
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
Product Marketing
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Provide ValueProfessional Services
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Every Brand Has A Story To Tell
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Tell Your Brand’s Story, It’s Your Social Currency
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Inspire Customers To Share Their Stories
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Surprise & Delight Your Loyal Fans
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Just Remember…
• Listen Up
• Be Transparent
• Respond To Everyone
• Be Likeable!
“It’s just a cocktail party.”
Thank You!Feedback/Grand Prize
@DaveKerpenFB.com/LikeableMedia
@[email protected]