Ranked #2 on search engines = web presence
People prefer video over reading & audio.
100 Million YouTube Users (daily).
Subscription! Subscription! Subscription!
Costless Communication Tool (hosting)
Receive a "premium branded" channel.
Rotation to "Promoted Videos" section on YouTube's homepage.
Listing in "Nonprofit Channels" and "Nonprofit Videos" area.
Collect donations without processing fees (using Google Checkout).
User Partner Program - show partner ads on video (ad revenue).
Started in 2006 $10 million raised 60,000 donors 700,000 people in 16
countries got access to clean & safe drinking water
Stats Joined YouTube March 2008 Have their own channel 22 videos uploaded 1770 subscribers (505 friends)
Why Successful… Video over Reading + audio Video = greater emotional
response Video = Feeling of being
"there.“ Visual Update Facebook, Twitter,
Google + YouTube