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Jennifer Severns
Creative Director
Zocalo Group
@jennerus
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Social Media: How To Win Friends
and Influence People
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IT’S SOCIAL MEDIA! RUN!IT’S SOCIAL MEDIA! RUN!
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The Past
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The Past
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The Present
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1. utility
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1. utility
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2. control
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2. control
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3. simplicity
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3. simplicity
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4. authenticity
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4. authenticity
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1. utility
2. control
3. simplicity
4. authenticity
#AMASocialJoin the Conversation!
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@jennerus#AMASocial
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Social Media: Beyond the Chaos
Ten Tips & Tricks
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Thank You!
Blagica Bottigliero @blagica
Bill Chamberlin @horizonwatching
Troy Janisch @socialmeteor
Jennifer Severns @jennerus
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Chicago AMA
Upcoming EventsApril 12th – Integrated Marketing 3.0
May 5th – B2B2C Marketing
June 22nd – Brandsmart 2011
Event Survey
Networking
Visit www.chicagoama.org/currenteventsfor more information and registration
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