Aan004 Wilson 091807

Platform Roadmap:Administrator Tools of the Future

Eric Wilson

Senior Product Manager

salesforce.com

Admin II: Advancing to the Next Level

Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements including but not limited to statements regarding our expected future revenue, GAAP diluted earnings per share, expected tax rate, anticipated shares outstanding,and concerning the potential market for our existing service offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2007. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

http://www.salesforce.com/investor



Agenda

Areas We’ll Focus On Today

What You Want

What Later This Year Looks Like

What 2008 & Beyond Looks Like

What To Do Now

Q & A

What We’ll Focus On Today

Anything Else?

YES!

Day-to-Day Administration Tools

What You Want: Database as a Service

• Roll-Up Summary Fields• Custom Report Types • Contact Sharing• Cross-Object References• Campaign Sharing• Standard Object Audit History• HTML Custom Fields• User Object Enhancements• Criteria-Based Sharing

• Master-Detail-Subdetail• Shared Picklists

What You Want But Don’t Know It Yet

What You Want: Logic as a Service

• Email Approvals• Validation Rules• Time-Based Workflow• Apex Code• More Flexible Workflow Criteria• Field Update Enhancements• Parallel Approvals• Graphical Workflow Designer

• Custom Metadata• More of Everything Above


What You Want: User Interface as a Service

• Customized Field Help• Customized Object Help• Tab Home Page Overrides• Inline Editing• Tagging• Calendar Enhancements

• Next-Generation User Interface• Visualforce


Introducing Visualforce

Build Your Own UI… By Using Our Component Library…

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are needed to see this picture.

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Then Build Your Own Interaction Logic … And Run On Any Device…

What You Want: General Administration

• Mass Deduplication Tools• Better User Management• Better Profile Management• Better Record Type Management• Sandbox-to-Production Migration

• Redesigned Setup Area• App-Centric Administration


What Later This Year Looks Like (Demo)

Department: Claims Call Center

Key Requirements

Process Claims Efficiently

Maintain Superior Customer Experience

Give Executives Visibility

Key Benefits

Faster Call Times

Increased Customer Satisfaction

Better Data Integrity


Enhanced Custom Report Types

i.e. Exception Reports


Calendar Enhancements


Mass Management Tools

Imagine It. Learn It. Use It.

What Can I Use Now?

• Roll-Up Summary Fields (Custom Objects)

• Custom Report Types

• Contact Sharing

• Validation Rules

• Email Approvals

• Time-Based Workflow

• Apex Code

• Customized Help (Custom Objects & Fields)


What Do I Need To Learn Soon? (Winter ‘08)

• Roll-Up Summary Fields (Opp - Opp Line)

• Cross-Object References

• Campaign Sharing

• Account & Contact Audit History

• More Flexible Workflow Rules

• Field Update Enhancements

• Skip-a-Step Approvals

• Tagging

• Tab Home Page Overrides

• Inline Editing

• Tagging

• Visualforce (Developer Preview)


What Is Salesforce.com Imagining? (6 - 18 Months)

• Roll-Up Summary Fields (More Standard Relationships)

• HTML Custom Fields

• User Object Enhancements

• Criteria-Based Sharing

• Master-Detail-Subdetail

• Shared Picklists

• Parallel Approvals

• Graphical Workflow Designer

• Custom Metadata


What Is Salesforce.com Imagining? (6 - 18 Months)

• Inline Editing (List Views)

• Calendar Enhancements

• Next-Generation User Interface

• Mass Deduplication Tools

• Mass Metadata Management Tools

• Redesigned Setup Area

• Sandbox-to-Production


What Can I Imagine?

Tell Us What You Want

Tell Us If We Did It Wrong

[email protected]

Q & A

Q & A

Eric Wilson

Senior Product Manager

Economy & Finance

Aan004 Wilson 091807