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ACHIEVING FINANCIAL SUSTAINABILITYA Discussion about BHL Fundraising
Grace Costantino2013 BHL Institutional Council MeetingMay 6, 2013 | Woods Hole, Massachusetts
Let’s TalkFUNDRAISING
$238,272.60
$228,066 DUES$10,206.60 DONATIONS
TOTAL RAISED: DONATIONS + DUES
*INCLUDES 2014 MCZ DUES LOC & USGS RATE LESS IDC
DONATIONS & DUES PROCESSED THROUGH SMITHSONIAN LIBRARIES’ FINANCIAL SYSTEM
THE ROLE OF
FUNDS RAISED FROM 13 COUNTRIES
2011 FUNDRAISINGCAMPAIGN
2012 FUNDRAISINGCAMPAIGN
$110.00
$666.36505%
RAISED DURING CAMPAIGN PERIOD. FUTURE DONATIONS POSSIBLY INFLUENCED
BY CAMPAIGN.
RAISED
OVER PREVIOUSCAMPAIGN
DECEMBER 2011 DECEMBER 2012
WHAT CHANGED?• 3 EMAIL APPEALS.• FACEBOOK ADVERTISING CAMPAIGN
“I am using BHL very frequently and it is very useful resources to us. I wish to appreciate your effort on behalf of our country.” ~ UGAI Sirisena, Sri Lanka“Since being made redundant by my Higher Education institution, I no longer have access to academic libraries, inter-library loans or subscription journals, whether physical or digital; I therefore rely on organisations like the BHL to find my sources, and for this I am pro-foundly grateful. ~ Francis Mudge, UK
Let’s TalkFUNDRAISING
BrainstormingPOSSIBILITIES
NOTE: DISCUSSION FOR COORDINATED BHL FUNDRAISING EFFORTS
Themed online fundraising campaigns.Could use Project Nomination Form.
Adopt a Book with Virtual Bookplates
BHL Products as Thank Yous
BrainstormingPOSSIBILITIES
NOTE: DISCUSSION FOR COORDINATED BHL FUNDRAISING EFFORTS
Print on DemandCreate a BHL Product Store
iBooks for Incentives & Attribution
BrainstormingPOSSIBILITIES
1) Themed online fundraising campaigns2) Adopt a Book with Virtual Bookplates3) BHL Products as Thank Yous4) Print on Demand5) Create BHL Product Store6) iBooks for Incentives and Attribution7) Funding Opportunities from Projects and Initiatves List8) Others?
FUNDRAISINGIDEAS