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WANT TO EXPAND YOUR INTELLIGENCE?
WORLD’S FIVE LARGESTAGENCY COMPANIESKey networks and agencies shown with estimated 2013 worldwide revenue.
GLOBAL NETWORKS
YOUNG & RUBICAMGROUP $3.59 BY&R $1.69 BLEAD AGENCY AND NETWORK
VML $213 MDIGITAL AGENCY
Landor Associates $149 MBRANDING CONSULTANCY
Taxi $53 MTORONTO-BASED AD AGENCY
Bravo Group $32 MHISPANIC/MULTICULTURAL AD AGENCY
Iconmobile $22 MMOBILE AGENCY. WPP OWNS 51%
Wunderman $1.13 BYOUNG & RUBICAM GROUP’SMARKETING-SERVICES NETWORK
Blast Radius $91 MDIGITAL AGENCY.PART OF WUNDERMAN
RTC $36 MDIRECT-MARKETING AGENCY.PART OF WUNDERMAN
Burson-Marsteller $466 MPR-AGENCY NETWORK. INCLUDES PROOF
Proof Integrated Communications $15 MAD AGENCY.PART OF BURSON-MARSTELLER
Sudler & Hennessey $157 MHEALTH-CARE AGENCY NETWORK.INCLUDES SENTRIX
Cohn & Wolfe $150 MPR-AGENCY NETWORK
OGILVY & MATHER $2.30 BOgilvy & Mather Advertising $1.05 BLEAD AGENCY AND NETWORK
OgilvyOne Worldwide $554 MMARKETING-SERVICES AGENCY
Ogilvy Public Relations $296 MPR AGENCY
Ogilvy CommonHealth Worldwide $213 MHEALTH-CARE AGENCY
Neo@Ogilvy $112 MDIGITAL-MEDIA AGENCY
Bates CHI & Partners $71 MJOINT VENTURE OF WPP AND CHI & PARTNERS
Memac Ogilvy & Mather $70 MMIDDLE EASTERN AND NORTH AFRICAN NETWORK
J. WALTER THOMPSON CO. $1.40 BJ. Walter Thompson Co. $1.28 BLEAD AGENCY AND NETWORK
JWT Inside $40 MRECRUITMENT-MARKETING AGENCY
Digitaria $34 MDIGITAL AGENCY
Lunchbox $28 MSHOPPER-MARKETING AGENCY
HeathWallace $13 MU.K.-BASED WEB-DESIGN FIRM
GREY GROUP $842 MGrey $708 MLEAD AGENCY AND NETWORK
GHG $109 MHEALTH-CARE AGENCY
Wing $15 MHISPANIC AD AGENCY
WPP DIGITAL $502 MPossible $207 MDIGITAL AGENCY AND NETWORK
Hogarth Worldwide $115 MADVERTISING-PRODUCTION COMPANY
Salmon $60 MDIGITAL UNIT
Rockfish $36 MDIGITAL AGENCY
F.biz $34 MDIGITAL AGENCY
Blue State Digital $30 MDIGITAL AGENCY
UNITED NETWORK $82 MBerlin Cameron United $18 MAD AGENCY
Cole & Weber United $10 MAD AGENCY
MEDIA
GROUPM $3.47 BMindshare Worldwide $1.04 BMEDIA-AGENCY NETWORK
MediaCom $1.02 BMEDIA-AGENCY NETWORK
MEC $848 MMEDIA-AGENCY NETWORK
Maxus $323 MMEDIA-AGENCY NETWORK
Quisma $34 MMUNICH-BASED SEARCH-MARKETING AGENCY
Xaxis NADIGITAL-MEDIA PLATFORM
Midas Exchange NACORPORATE-TRADING/BARTER UNIT
M80 NASOCIAL-MEDIA AGENCY
TENTHAVENUE $274 MKinetic $215 MOUT-OF-HOME MEDIA AGENCY
Spafax $30 MBRANDED-CONTENT AND PRODUCTION SERVICES
Forward Worldwide $11 MCONTENT-MARKETING AGENCY
Joule $10 MMOBILE-MARKETING AGENCY
OTHER WPP UNITS
AKQA $256 MDIGITAL AGENCY
Bottle Rocket $17 MMOBILE-APP DEVELOPER
Brand Union $93 MBRANDING CONSULTANCY
Commarco Holding $206 MGERMAN-BASED AGENCY NETWORK
Data Investment Management $3.99 BMARKET-RESEARCH GROUP. INCLUDES KANTAR
EffectiveUI $20 MDIGITAL AGENCY
Fitch $56 MBRANDING CONSULTANCY
Geometry Global $533 MMARKETING-SERVICES NETWORK
GIIR $104 MSOUTH KOREAN AGENCY GROUP 29.9% OWNED BY WPP
Glover Park Group $62 MPUBLIC-AFFAIRS AGENCY
HighCo $95 MFRENCH MARKETING-SERVICES FIRM. WPP OWNS 34.1%
Hill&Knowlton Strategies $390 MPR-AGENCY NETWORK
RLM Finsbury $81 MPR AGENCY
GLOBAL NETWORKS
DENTSU (JAPAN) $2.98 BDentsu $2.24 BLEAD AGENCY AND NETWORK
DENTSU AEGIS NETWORK $2.80 B1. Estimated pro forma revenue including media agencies(Carat, Posterscope, Vizeum)
Carat $1.06 BMEDIA-AGENCY NETWORK
Isobar $381 MDIGITAL AGENCY AND NETWORK
McGarryBowen $235 MAD AGENCY
iProspect $193 MSEARCH-MARKETING AGENCY
Vizeum $174 MMEDIA-AGENCY NETWORK
Mitchell & Partners $147 MAUSTRALIAN AGENCY GROUP
360i $138 MDIGITAL AGENCY
Posterscope $101 MOUT-OF-HOME MEDIA AGENCY
Team Epic $35 MSPORTS- AND ENTERTAINMENT-MARKETING AGENCY
Firstborn $27 MDIGITAL AGENCY
Mitchell Communications Group $15 MPR AGENCY
ICUC $13 MSOCIAL-MEDIA MONITORING AGENCY
Attik $9 MAD AGENCY
Copernicus MarketingConsulting & Research $6 MMARKETING CONSULTANCY
Dentsu Inc. bought Aegis Group in March 2013.
Become a member of Ad Age DataCenter. That's the only way to accessexpanded data on agencies, marketers and media. Exclusive online content fromAdAge.com/agencyreport2014 includes:
● Database of World’s 50 Largest Agency Companies withprofiles, financial facts and links to related Ad Age content
● Fast facts and figures on more than 900 agencies—see what agencies have to say about themselves
● Expanded rankings of agencies by discipline
…and more in AdAge.com/datacenter, including exclusive databases withrankings, facts and figures on marketers (ad spending, agency rosters,profiles, executives), media and digital. AdAge.com/membership
About this poster: Produced as part of Agency Report 2014 byAd Age DataCenter. Published April 28, 2014. Order Agency Issue (includingAgency Family Trees 2014 poster): [email protected].
Poster lists 2013 revenue for key agency networks and agencies (advertising,marketing services, media, public relations) owned by world’s Big Five agencycompanies; and for World’s 20 Largest Agency Networks.
Total revenue for agency companies from public documents except Dentsu Inc.,which is estimated. Network and agency revenue figures are Ad Age DataCenterestimates. Revenue is worldwide except where indicated. Figures rounded.Property listings not comprehensive. Subnetworks are shown in blue.
About World’s 20 Largest Agency Networks: Estimated worldwide and U.S.revenue of world’s 20 largest consolidated agency networks. Networks offer aportfolio of services including advertising, digital, promotion, multicultural, PR andhealth-care marketing. Ranking excludes media agencies. 1. Estimated pro formarevenue excluding media agencies (Carat, Posterscope, Vizeum).
This document and information contained therein is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2014) and is for your personal, non-commercialuse only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.
AGENCY FAMILYTREES 2014WORLD’S 20 LARGEST AGENCY NETWORKS
1Young & Rubicam
Group[WPP]
WORLDWIDE REVENUE$3.59 BU.S. REVENUE$1.56 B
2McCann
Worldgroup[INTERPUBLIC]
WORLDWIDE REVENUE$3.01 BU.S. REVENUE$1.61 B
3Dentsu (Japan)
[DENTSU INC.]
WORLDWIDE REVENUE$2.98 B
4DDB Worldwide
CommunicationsGroup
[OMNICOM]
WORLDWIDE REVENUE$2.73 BU.S. REVENUE$1.15 B
8Publicis
Worldwide[PUBLICIS]
WORLDWIDE REVENUE$1.62 BU.S. REVENUE$431 M
7TBWA
Worldwide[OMNICOM]
WORLDWIDE REVENUE$1.78 BU.S. REVENUE$656 M
6Ogilvy & Mather
[WPP]
WORLDWIDE REVENUE$2.30 BU.S. REVENUE$781 M
5BBDO
Worldwide[OMNICOM]
WORLDWIDE REVENUE$2.46 BU.S. REVENUE$791 M
9Dentsu Aegis
Network 1
[DENTSU INC.]
WORLDWIDE REVENUE$1.47 BU.S. REVENUE$601 M
10J. Walter
Thompson Co.[WPP]
WORLDWIDE REVENUE$1.40 BU.S. REVENUE$530 M
11Epsilon
[ALLIANCE DATA SYSTEMS CORP.]
WORLDWIDE REVENUE$1.38 BU.S. REVENUE$1.32 B
12Leo BurnettWorldwide
[PUBLICIS]
WORLDWIDE REVENUE$1.37 BU.S. REVENUE$520 M
16Hakuhodo
[HAKUHODO DY HOLDINGS]
WORLDWIDE REVENUE$1.16 B
15IBM Interactive
Experience[IBM CORP.]
WORLDWIDE REVENUE$1.25 BU.S. REVENUE$599 M
14FCB
[INTERPUBLIC]
WORLDWIDE REVENUE$1.27 BU.S. REVENUE$807 M
13Havas
Worldwide[HAVAS]
WORLDWIDE REVENUE$1.34 BU.S. REVENUE$532 M
17Experian
Marketing Services[EXPERIAN]
WORLDWIDE REVENUE$1.01 BU.S. REVENUE$417 M
18DigitasLBi
[PUBLICIS]
WORLDWIDE REVENUE$909 MU.S. REVENUE$528 M
19Saatchi & Saatchi
[PUBLICIS]
WORLDWIDE REVENUE$904 MU.S. REVENUE$395 M
20SapientNitro
[SAPIENT CORP.]
WORLDWIDE REVENUE$875 MU.S. REVENUE$575 M
Omnicom Group and Publicis Groupe in July 2013 announced a “merger of equals” to create Publicis Omnicom Group. Merger as of April 2014 still needed regulatory approval in China and agreement on tax issuesin France, the U.K. and the Netherlands. Publicis Chairman-CEO Maurice Levy said April 17 Publicis aims to close the deal “before the end of” the third quarter. Omnicom President-CEO John Wren said April 22:“Given the proposed merger’s complexity and open issues, at this point it's not practical to predict exactly when the transaction will close.” Combined 2013 worldwide revenue of Omnicom and Publicis: $23.8 billion.
NO. 1 WPP WORLDWIDE REVENUE: $17.25 B
GLOBAL NETWORKS
DDB WORLDWIDECOMMUNICATIONS GROUP $2.73 BDDB Worldwide $1.29 BLEAD AGENCY AND NETWORK
Rapp $717 MMARKETING-SERVICES NETWORK. INCLUDES KERN
Interbrand $259 MBRANDING CONSULTANCY
Tribal Worldwide $188 MDIGITAL AGENCY
DDB Health/DDB Remedy $116 MHEALTH-CARE AGENCY NETWORK
TracyLocke $103 MPROMOTION AGENCY
Alma $25 MHISPANIC AD AGENCY.
Roberts & Langer DDB $20 MAD AGENCY
BBDO WORLDWIDE $2.46 BBBDO Worldwide $1.49 BLEAD AGENCY AND NETWORK
Proximity $535 MDIGITAL AND DIRECT AGENCY
Clemenger Group $301 MAUSTRALIA/NEW ZEALAND AGENCY NETWORK
Organic $125 MDIGITAL AGENCY
TBWA WORLDWIDE $1.78 BTBWA Worldwide $1.22 BLEAD AGENCY AND NETWORK
Integer Group $171 MPROMOTION AGENCY
EG+ Worldwide $163 MWORLDWIDE PRODUCTION NETWORK
Zimmerman Advertising $122 MAD AGENCY
TBWA/WorldHealth $50 MHEALTH-CARE AGENCY NETWORK. PARTNER WITH CAHG
MEDIA
OMNICOM MEDIA GROUP $2.28 BOMD Worldwide $1.01 BMEDIA-AGENCY NETWORK
PHD $464 MMEDIA-AGENCY NETWORK
Icon International $220 MCORPORATE-TRADING/BARTER UNIT
Novus Media $220 MMEDIA AGENCY
OMG Entertainment & Sports $94 MSPORTS- AND ENTERTAINMENT-MARKETING AGENCY
Annalect NADATA-DRIVEN MARKETING TECHNOLOGY.INCLUDES ACCUEN (TRADING DESK) ANDRESOLUTION MEDIA (SEARCH MARKETING)
Resolution Media $111 MSEARCH-MARKETING AGENCY. PART OF ANNALECT
PUBLIC RELATIONS
FleishmanHillard $551 MPR-AGENCY NETWORK. INCLUDES GMMB
Ketchum $464 MPR-AGENCY NETWORK
Porter Novelli $125 MPR-AGENCY NETWORK
Marina Maher Communications $32 MPR AGENCY
HEALTH CARE
CDM GROUP $284 MCDM New York $108 MHEALTH-CARE AGENCY. PART OF CDM GROUP
AgencyRx $51 MHEALTH-CARE AGENCY. PART OF CDM GROUP
CDMiConnect $41 MHEALTH-CARE AGENCY. PART OF CDM GROUP
CDM Princeton $26 MHEALTH-CARE AGENCY. PART OF CDM GROUP
Entree Health $22 MHEALTH-CARE AGENCY. PART OF CDM GROUP
SSCG Media Group $12 MHEALTH-CARE AGENCY. PART OF CDM GROUP
MEDICAL SPECIALISTCOMMUNICATIONS $85 MHarrison & Star $62 MHEALTH-CARE AGENCY. PART OF MSC
Biolumina $23 MHEALTH-CARE AGENCY. PART OF MSC
LLNS $39 MLLNS $19 MHEALTH-CARE AGENCY. PART OF LLNS
Rx Mosaic Health $8 MHEALTH-CARE AGENCY. PART OF LLNS
Economic VUE $6 MHEALTH-CARE AGENCY. PART OF LLNS
LLNS Consumer $4 MHEALTH-CARE AGENCY. PART OF LLNS
Direct VUE $2 MHEALTH-CARE AGENCY. PART OF LLNS
OTHER HEALTH-CARE UNITS
Adelphi Group $115 MHEALTH-CARE AGENCY NETWORK
CAHG $64 MHEALTH-CARE NETWORK WITH TBWA/WORLDHEALTH
Flashpoint Medica $20 MHEALTH-CARE AGENCY
Healthcare Consultancy Group $69 MHEALTH-CARE AGENCY NETWORK
OTHER OMNICOM UNITS
180 Amsterdam/180LA $54 MAD AGENCY
Critical Mass $103 MDIGITAL AGENCY
Dieste $30 MHISPANIC AD AGENCY
Doremus $41 MB-TO-B AND B-TO-C AGENCY
EVB $20 MDIGITAL AGENCY
GMR Marketing $158 MEXPERIENTIAL-MARKETING AGENCY
Goodby, Silverstein & Partners $121 MAD AGENCY
GSD&M $78 MAD AGENCY
Javelin Marketing Group $63 MCRM AGENCY
MarketStar $260 MPROMOTION AGENCY
Martin Williams $28 MAD AGENCY
Merkley & Partners $63 MAD AGENCY
Russ Reid Co. $46 MDIRECT-MARKETING AGENCY
Siegel & Gale $53 MBRANDING CONSULTANCY
TPN $50 MRETAIL-MARKETING AGENCY
Marketing Arm $110 MPROMOTION-AGENCY NETWORK. INCLUDES FANSCAPE
Fanscape $17 MSOCIAL-MEDIA AGENCY. PART OF MARKETING ARM
NO. 2 OMNICOM GROUP WORLDWIDE REVENUE: $14.58 B
GLOBAL NETWORKS
MCCANN WORLDGROUP $3.01 BMcCann Erickson Worldwide $1.39 BLEAD AGENCY AND NETWORK
Weber Shandwick $567 MPR-AGENCY NETWORK.ALIGNED WITH MCCANN WORLDGROUP
MRM//McCann $336 MDIGITAL AND DIRECT-MARKETING AGENCY
McCann Health $171 MHEALTH-CARE AGENCY NETWORK.INCLUDES MCCANN HUMANCARE,MCCANN HEALTHCARE,MCCANN REGAN CAMPBELL WARD,MCCANN TORRE LAZUR,MCCANN COMPLETE MEDICAL AND DOUBLE HELIX
Martin Agency $120 MAD AGENCY
FutureBrand $72 MBRANDING CONSULTANCY.ALIGNED WITH MCCANN WORLDGROUP
Campbell Mithun $40 MAD AGENCY.INCLUDES COMPASS POINT MEDIA
Gotham $24 MAD AGENCY
TM Advertising $23 MAD AGENCY
Avrett Free Ginsberg $22 MAD AGENCY
Fitzgerald & Co. $16 MAD AGENCY
Casanova Pendrill $14 MHISPANIC AD AGENCY
Momentum Worldwide $221 MMARKETING-SERVICES AGENCY NETWORK.INCLUDES PMK-BNC
PMK-BNC $50 MPR AGENCY.PART OF MOMENTUM
FCB $1.27 BFCB $770 MLEAD AGENCY AND NETWORK
FCB Health $177 MHEALTH-CARE AGENCY NETWORK.INCLUDES FCB HEALTH, AREA 23, NEON,PROHEALTH, HUDSON GLOBAL AND MOSAIC
Hacker Group $41 MDIRECT-MARKETING AGENCY
New Honor Society $9 MPROMOTION AGENCY. LAUNCHED IN JANUARY 2014AS REBRANDING OF THREE U.S. OFFICES THATFORMERLY OPERATED AS RIVET
Rivet $9 MTORONTO-BASED PROMOTION AGENCY.U.S. OFFICES NOW OPERATE AS NEW HONOR SOCIETY
R/GA $267 MDIGITAL AGENCY AND NETWORK.IN FCB NETWORK; OPERATES AUTONOMOUSLY
LOWE & PARTNERSWORLDWIDE $611 MLowe & Partners $328 MAD AGENCY AND NETWORK.REVENUE FOR LOWE & PARTNERS OUTSIDE THE U.S.
Lowe Campbell Ewald $121 MAD AGENCY.U.S. HUB OF LOWE & PARTNERS NETWORK
Lowe Profero $90 MDIGITAL AGENCY
ICC Lowe $72 MHEALTH-CARE AGENCY NETWORK
MEDIA
IPG MEDIABRANDS $1.06 BUM $497 MMEDIA-AGENCY NETWORK
Initiative $329 MMEDIA-AGENCY NETWORK
BPN $35 MMEDIA-AGENCY NETWORK
MAP and Magna GlobalMediabrands Audience Platform $78 MANSIBLE, CADREON, REPRISE MEDIA (SEARCHMARKETING) AND SPRING CREEK GROUP OPERATE ASPART OF MAP OUTSIDE NORTH AMERICA
Magna Global $42 MU.S. REVENUE. CADREON AND REPRISE MEDIA OPERATEAS PART OF MAGNA GLOBAL INSIDE NORTH AMERICA
Ansible $6 MU.S. REVENUE FOR MOBILE-MARKETING AGENCY
Spring Creek Group $5 MU.S. REVENUE FOR SOCIAL-MEDIA AGENCY
Orion Holdings $42 MSPECIALIZED MEDIA AGENCIES
Orion Trading NACORPORATE-TRADING/BARTER UNIT.PART OF ORION HOLDINGS
OTHER INTERPUBLIC UNITS
Advantage International $4 MSPORTS- AND ENTERTAINMENT-MARKETING AGENCY
Axis Agency $8 MMULTICULTURAL-MARKETING AGENCY
Carmichael Lynch $42 MAD AGENCY
Current Lifestyle Marketing $10 MPR AGENCY
Dailey $26 MAD AGENCY
Deutsch $188 MAD AGENCY
GolinHarris $150 MPR-AGENCY NETWORK
Hill Holliday $201 MAD AGENCY
Huge $136 MDIGITAL AGENCY
Jack Morton Worldwide $154 MEXPERIENTIAL/EVENT-MARKETING AGENCY
Mullen $130 MAD AGENCY
Octagon $151 MSPORTS- AND ENTERTAINMENT-MARKETING AGENCY
Tierney $16 MAD AGENCY
NO. 4 INTERPUBLIC GROUP OF COS. WORLDWIDE REVENUE: $7.12 B
GLOBAL NETWORKS
PUBLICIS WORLDWIDE $1.62 BPublicis Worldwide $1.62 BLEAD AGENCY AND NETWORK
LEO BURNETT WORLDWIDE $1.37 BLeo Burnett Worldwide/Arc $1.35 BLEAD AGENCY AND NETWORK
Lapiz USA $12 MHISPANIC AD AGENCY
Amazon Advertising $8 MAD AGENCY. PUBLICIS OWNS 59%
DIGITASLBI $909 MDigitasLBi $788 MDIGITAL AGENCY AND NETWORK
MRY $101 MDIGITAL AGENCY
Phonevalley $20 MMOBILE-MARKETING AGENCY
SAATCHI & SAATCHI $904 MSaatchi & Saatchi $756 MLEAD AGENCY AND NETWORK
Team One $68 MAD AGENCY
Saatchi & Saatchi X $50 MSHOPPER-MARKETING AGENCY
Conill $30 MHISPANIC AD AGENCY
MEDIA
STARCOM MEDIAVESTGROUP $1.30 BStarcom USA $395 MU.S. MEDIA-AGENCY NETWORK. PART OF SMG
Spark $52 MMEDIA AGENCY. PART OF STARCOM
Tapestry $24 MMULTICULTURAL-MEDIA AGENCY. PART OF STARCOM
MediaVest USA $311 MU.S. MEDIA-AGENCY NETWORK. PART OF SMG
MV42 $19 MMULTICULTURAL-MEDIA AGENCY. PART OF MEDIAVEST
SMG Performance Marketing $54 MMEDIA-SERVICES AND DIGITAL AGENCY.WORKS ACROSS STARCOM MEDIAVEST GROUP
Big Fuel $25 MSOCIAL-MEDIA AGENCY.WORKS ACROSS STARCOM MEDIAVEST GROUP
ZENITHOPTIMEDIA $1.05 BZenith Media USA $403 MU.S. MEDIA-AGENCY NETWORK.PART OF ZENITHOPTIMEDIA
Performics $179 MSEARCH-MARKETING AGENCY. PART OF ZENITH MEDIA
Moxie $121 MDIGITAL AGENCY. PART OF ZENITH MEDIA
Ninah $23 MMANAGEMENT CONSULTANCY. PART OF ZENITH MEDIA
Optimedia International U.S. $61 MU.S. MEDIA-AGENCY NETWORK.PART OF ZENITHOPTIMEDIA
HEALTH CARE
PUBLICIS HEALTHCARECOMMUNICATIONS GROUP $640 MDigitas Health $105 MHEALTH-CARE AGENCY
Publicis Life Brands Medicus $50 MHEALTH-CARE AGENCY
Saatchi & Saatchi Wellness $50 MHEALTH-CARE AGENCY
Discovery USA $38 MHEALTH-CARE AGENCY
Razorfish Healthware $20 MHEALTH-CARE AGENCY
PUBLIC RELATIONS
MSL GROUP $501 MMSL Group $414 MPR-AGENCY NETWORK
Qorvis MSL Group $32 MPR AND PUBLIC-AFFAIRS AGENCY
OTHER PUBLICIS UNITS
Bartle Bogle Hegarty $202 MAD AGENCY
Bromley Communications $10 MHISPANIC AD AGENCY
Fallon $51 MAD AGENCY
Razorfish $494 MDIGITAL AGENCY AND NETWORK. INCLUDES DENUO
Rosetta $270 MDIGITAL AGENCY
VivaKi $75 MAD-TECH PROVIDER. INCLUDES AUDIENCE ON DEMAND
NO. 3 PUBLICIS GROUPE WORLDWIDE REVENUE: $9.23 B
NO. 5 DENTSU INC. WORLDWIDE REVENUE: $5.78 B
agencyfamilytrees 2014_v22.qxp 4/22/2014 2:53 PM Page 1
MARKETING LEADERS, AGENCY EXECUTIVES, TECH INNOVATORS, and others from across the
advertising ecosystem came together at the Ad Age Digital Conference in New York on April 1+2 to
discuss how technology is changing human behavior and the role of brands in people’s lives. More than
700 participants listened, learned, asked questions, and laughed while setting their digital priorities,
getting a behind-the-scenes look at what’s next, and making plans to transform their business.
Supporting SponsorsSocial Engagement Sponsor
Viral Video Awards Sponsor
Co-Presenting Sponsors
#B42025
#CFC6B7
Make Every Interaction Count
Blue: 314 (80%)Green: 7489 (80%)Gray: Cool Gray 8
®
1 Mario Batali, Celebrity Chef, Restaurateur, Media Personality; Michael Learmonth, ADVERTISING AGE 2 Eli Pariser, UPWORTHY 3 Abbey Klaassen, ADVERTISING
AGE; Peter DeLuca, T-MOBILE; Liza Landsman, E-TRADE 4 Liz Falconer, BREES COMMUNICATIONS; Peter Maye, DISCOVERY COMMUNICATIONS; Lauren DeNu,
DISCOVERY COMMUNICATIONS 5 Rachel Dratch; Doug Scott, OGILVYENTERTAINMENT 6 Mark Addicks, GENERAL MILLS 7 Pete Blackshaw, NESTLÉ; Mark
Brodeur, NESTLÉ 8 Rachel Dratch; 2014 Viral Video Awards winners
4
1
7
5 6
2
3
8
Digital Conference 2014_Post Event House Ad_4.14.14.indd 1 4/17/14 2:33 PMAA012409.indd 1 4/23/14 6:07 PM
