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Social Media sites can be overwhelming, that's why this guide was developed by Kat Macaulay at Rogers Insurance. It walks you through the basics of setting up your profile, with some tips on optimization. Stay tuned for more in-depth guides!
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LinkedInmore than a resume.
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What is it?Social Network with 277+ Million users world-wideIt’s the highest lead generating site. Period. 277% more effective for lead generation than Facebook & Twitter.
But LinkedIn is kind of like a trade show; you don’t overshare.
Guide: LinkedIn
HOW?Be transparent.Be inclusive.Be authentic. Be client-driven.Step into the circle of trust.
People do business with people they know, like and trust.
WHY?People are not just demographics anymore. Kids today know their way around iPads, iPhones and pretty much every tech-related gadget you can imagine.
Tomorrow’s consumers are today’s digital prodigies.
Millenials outnumber boomers. [Insurance Tech] They wield $350B in direct spending power. And at least 96% have joined a social media networking site. They think for themselves (except hipsters who ironically hate and/or like depending on how cool they think it may/may not be.) They only care what their friends think and do. Meet them on their turf.
more conversations; more listening.
Sign up for LinkedIn. If you need help, ask Kat.
more conversations; more listening.
Give clients the opportunity to be as proud of the company as you are.
Complete your profile in its entirety. Whatever the account, make sure you add a photo (yes, having a photo is important; people are SEVEN times more likely to check out your profile if you have a photo!) and fill out each field (skills, experience, education.) Aim to become a LinkedIn “All-star.”
more conversations; more listening.
Give clients the opportunity to be as proud of the company as you are.
Spend ten minutes a day on LinkedIn. This means looking for new contacts, clients, updating your profile, sharing industry and business news/information. Look at what others are doing online; share & engage.
more conversations; more listening.
Give clients the opportunity to be as proud of the company as you are.
Share relevant content in your network.Think about it, most people are using LinkedIn for professional reasons: connect, stay up-to-speed on industry news & dialogue. Only share information that is business/industry relevant – this is not the place for a status update on what you ate for breakfast (that’s Twitter.)
more conversations; more listening.
Give clients the opportunity to be as proud of the company as you are.
Aim to be visible & valuable.Look to answer questions posed on discussion pages. E.g.: our company is looking to switch providers, does anyone have recommendations? Engage, share information, build your reputation, establish yourself as an expert and become a credible source on your industry.
creating & optimizing your profile
LinkedInhttp://www.linkedin.com
Once you sign up, check your email for a confirmation from LinkedIn. Click & go to the site.
creating & optimizing your profile
LinkedInFirst, edit your profile.
Tip: Have your resume handy tocopy & paste descriptions.
creating & optimizing your profile
LinkedInClick the “edit” link.Add full name & photo.Personalize your headline.
Fill out all FIVE (5) sections; and relevant sub-sections.
Sections: BackgroundRecommendationsConnectionsGroupsFollowing
Sub-Sections:SummaryExperienceSkills/ExpertiseEducationCertificates etc.
creating & optimizing your profile
LinkedInFill out the summary. This is an opportunity to showcase the “big” picture of who you are: work experience, volunteerism, community involvement & extracurricular activity (but not what you ate for Supper last night or a bad date you recently went on.)
At any time, one each section (Summary, Experience, Education etc., you can edit!)
creating & optimizing your profile
LinkedInFill out your experience by using the “+ Add a position”. This means any jobs or skills relative to the industry you currently work within. It’s best to showcase the last three (3) positions rather than filling out 5-10-15 + years of jobs.
Tip: Be as specific as you want. The more rich yourprofile is with “keywords” relative to your industry, the higher the SEO value.
SEO (search engine optimization) – basically, how easilyyou are to find.
creating & optimizing your profile
LinkedInFill out your education. This includes any Relevant school (e.g.: Insurance Institute of Canada etc.)
creating & optimizing your profile
LinkedInAsk for recommendations. People do business withpeople they know, like and trust. Also, when they have a good reputation within their respective industryOr community.
Only 14% of people trust advertisements, but 78% trust the recommendations of other consumers.
creating & optimizing your profile
LinkedInGet endorsed for skills & expertise!
What if someone endorses me for a skill they wouldn’t have direct knowledge of?
Click edit at the top of your profile. Then scroll to the Endorsement area. Click “edit” again and then “Manage Endorsements” – this is where you can edit who endorses you.
creating & optimizing your profile
LinkedInGet your vanity URL.
Go to accounts & Settings.
Choose Privacy & Settings
creating & optimizing your profile
LinkedInGet your vanity URL.Go to accounts & Settings.Choose Privacy & SettingsNext screen, choose Edit your public profileType in your namee.g.: www.linkedin.com/in/katmacaulay
creating & optimizing your profile
LinkedIn• Edit who can see your connections.• Go to accounts & Settings.• Choose Privacy & Settings.• Click “select who can see connections..”• Choose either “only you” or “connections”
***People will always be able to see shared connections
creating & optimizing your profile
LinkedInAdd social networks like Twitter.
creating & optimizing your profile
LinkedInWant to edit your job title but don’twant to broadcast to everyone?
Easy.
You can turn off your broadcast settings from your privacy tab (highlighted.) Hover over your picture and click on privacy & settings. Then click on Turn on/off activity broadcasts.
creating & optimizing your profile
LinkedInOnce your profile is filled out, LinkedIn will prompt for other Ways to optimize it. Click “ImproveProfile” and they walk you through other profile additions.
You can see how your profile is stacking Up on the right side of the screen, by “profile strength”
more conversations; more listening.
NEED HELP?E: [email protected]
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