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Javelin Strategy & ResearchWishes you...
HOLIDAY SHOPPINGHOLIDAY SHOPPING
23M23MConsumersConsumers $20.7B$20.7B
ConsumersConsumersshopped on
mobile phonein purchases using
mobile phone in 2012
mobile banking users clicked on email ad on mobile device
1 out of 4 1 out of 4
went to company website
visited store
ignored ad
made purchase
28%28% 19%19% 18%18% 15%15%
AVOID THE MALLS AND LONG LINESAVOID THE MALLS AND LONG LINES
CYBERSTORE
$318B$318B
$20B$20B
Online RetailOnline Retail
Mobile OnlineMobile Online
$88.53$88.53Average Online OrderAverage Online Order
in 2012in 2012mobile phone owners made a mobile
online purchase in the past year
shopped online (past 30 days)
1 in 4 1 in 4
6 in 106 in 10
Wishes you...yW ouu HAPPY HOLIDAYS
PROTECT YOURSELF DURING THE HOLIDAYSPROTECT YOURSELF DURING THE HOLIDAYS
In 2011 ...In 2011 ...
victims of identity fraud. During victims of identity fraud. During 11,600,00011,600,000
6 weeks (such as this holiday season) 6 weeks (such as this holiday season)
1,300,0001,300,000that makesthat makes
there werethere were
Most Common Places for Fraud:Most Common Places for Fraud:
MANAGING THOSE HOLIDAY PURCHASESMANAGING THOSE HOLIDAY PURCHASES
41%41%17%17%
when shopping online
when purchasing by phone or mail
Preferred Rewards for Credit, Debit, and PrepaidPreferred Rewards for Credit, Debit, and Prepaid
Cash backCash back
PointsPoints
DiscountsDiscounts
Airline milesAirline miles
77%77%
35%35%
28%28%
21%21%
Total POS Purchase Volume, 2012Total POS Purchase Volume, 2012
29%29%
31%31%27%27%
CheckCheck
DebitDebit
CreditCredit
CashCash
7%7%
December December HolidaysHolidays
average per reload
$154 $154 Average 2 Reloads Average 2 Reloads Per MonthPer Month
2 Out Of 3 2 Out Of 3 Consumers Consumers
Reload Reload PrepaidPrepaid
https://www.javelinstrategy.com/©2012 Javelin Strategy & Research
See you inn 20113
when Javelin Strategywhen Javelin Strategy & Research joins & Research joins
Greenwich Associates Greenwich Associates
victims.victims.
