Population Services International (PSI)

Globally engaged :

• World’s largest social marketing organisation with programs in malaria, reproductive health, child survival and HIV

• Working in over 65 developing countries• Dedicated to using commercial markets to improve health of low

income and vulnerable people• Promoting healthy products, services and behavior

Locally connected :

• In India since 1980 with 1200 staffing implementing programs across 15 states.

• Social marketing partner of the Ministry of Health & Family Welfare

• Focused and targeted behavior change program amongst the high risk population in the high prevalence states of Maharashtra, Tamil Nadu, Karnataka and Andhra Pradesh

HIV/AIDS…….a snapshot

In just 25 years , HIV has spread from a few widely scattered “hotspots” to virtually every country in the world.

• 38.6 million people living with HIV/AIDS in the world (Dec 2006)

• Estimated 30 million cumulative deaths since the epidemic began

• 5.2 million in India• 1 in every 100 adult Indian

estimated to be infected with HIV

• Karnataka has among the highest no of adult HIV infections in the six high prevalence states of Tamil Nadu, Andhra Pradesh, Maharashtra, Nagaland & Manipur

3.86 3.974.8 5.1 5.13 5.21

0

1

2

3

4

5

6

2000 2001 2002 2003 2004 2005

No. of peopleestimated to be livingw ith HIV/AIDS in India,2000-2005, SourceNACO (In Millions)

India approaching a tipping point

25

20

15

10

5

0 1990 91 92 93 94 95 96 97 98 99 2000

Percent of adults infected with HIV

South Africa:Did not respond in time with prevention program

Thailand:Successful public-private prevention effort mounted in early years of epidemic

India India todaytoday

INFLECTION POINT

HIV/AIDS…….. at work

• Out of 38.6 million people living with HIV worldwide, 26 million are workers.

• 90% of HIV infections are in the 15-49 yrs age group – the most productive ages.

• India has a working population of 400 million and with 1 in every 100 Indian being affected , most companies will probably have HIV+ employees

• 1.3 million call center and outsourcing workers are emerging as a new risk group for HIV/AIDS

• According to a February survey conducted by SSL International PLC, the makers of Durex condoms -- 11% of 1,100 workers at a call center and outsourcing company in Noida, reported having had more than five sexual partners.

• HIV affects business because of loss of skilled workforce, increased absenteeism, increased recruitment and training costs and eventually reduced profitability

HIV/AIDS IS A BUSINESS ISSUE and THE WORKPLACE IS AMONGST THE MOST EFFECTIVE PLATFORMS TO REACH A LARGER AUDIENCE

HIV/AIDS…a business need

• HIV/AIDS can be prevented, and prevention is the only answer in the absence of a cure

• Businesses can do so best by offering prevention information and services to their employees, their families and communities at large

Why should businesses get involved?

• For economic reasons: In some instances, HIV/AIDS can result in increased costs and reduced productivity

• For a Positive Business Image which can have both economic and social returns

• To be good corporate citizens, beyond normal business operations or employee welfare and satisfy Corporate Social Responsibility

Business involvement….testimonials

• “HIV infection can result in loss of health and productivity of the patient. By contributing towards the cause of HIV prevention and control, especially at the workplace, the company enhances the quality of life of it’s employees and they in turn can ensure higher productivity for the organization.”

General Manager, Corporate Communications, GlaxoSmithKline, India

• “ Mahindra & Mahindra believes in the creation of a nurturing,

enabling and non – discriminatory work environment for all its employees. We are committed to caring for and fully supporting AIDS affected employees and to the spread of education on AIDS issues among employees and their families.”

Ms Anuradha Anand Mahindra, Mahindra & Mahindra

Globally Engaged

Population Services International

and Locally Connected

CONNECT - a public private partnership on HIV/AIDS

Mobilising the private sector on the public health issue of HIV/AIDS

Karnataka Health

Promotion Trust

WHY CONNECT?HIV/AIDS expertise:

Has worked directly with HIV/AIDS in the high prevalence states, since 1990:

• Behavior change interventions reaching 4.5 million high risk men in 4 states• Over 60,000 individuals counseled and HIV tested through 13 high quality SAADHAN” Voluntary Counseling and Testing clinics.• 3 professional telephone help lines servicing over 2000 callers per month.• “Balbir Pasha” and “Puli Raja” -successful mass media campaigns targeting

high risk males – now a Harvard Business School case study • 120 million condoms subsidised by the GOI sold annually through private retail

outlets in 15 states• “KEY Clinic” franchise accreditation to 850 private sector doctors – supporting

the public health issue of STIs.

LINKAGES WITH HIV/AIDS SERVICES- FOR CARE AND TREATMENT- IN EACH CITY

Why CONNECT?

Workplace intervention expertise:

Learnings from PSI’s Global Corporate AIDS program:• Works with corporate partners in more than 25 countries• Has reached out to thousands of workers employed by Coca

Cola, Pfizer, Chevron Texaco, Exxon, Mobil, to name a few

Technical support by ILO • Globally acclaimed for its workplace policy and programs, has

developed a range of training and communication materials• Has already implemented the same in India with large scale

organisations like Gujarat Ambuja, PepsiCo, HLL & SRF amongst others

Experienced trainers:

• ILO and MODICARE Foundation trained professionals

The CONNECT Intervention

• Senior Management Training• Formation of HIV/AIDS coordination committee• Knowledge and Behaviour Survey• Training of Master Trainers• Training of Peer Educators• IEC Material support• Support for HIV/AIDS policy development• Monitoring and evaluation

A comprehensive training program that will help keep your employees healthy and productive whether they are HIV-positive or HIV-negative

CONNECT: Next Steps

• Customisation of the WPI program to your organisation’s need- joint discussion • Proposal with costs – PSI• Letter of intent/MOU -your organisation• Final schedule- joint discussion

Kick off : Senior Management session

THANK YOU